JONATHAN GABRIEL jonathan.gabrielagmailcom © jonathangabrielmyportfolio.com @ Social Media Analytics and Content Creation SUMMARY With over 10 years of experience in writing, design, and social media content creation, Jonathan isa passionate lifelong learner and empathic mentor witha knack for problem-solving and adapting to whatever's next. A pioneer, he started one of the University of Central Florida’ first Twitter accounts in 2009 and co-founded the university's social media managers working ‘group in 2013, Since starting his career, he has proven nimble in learning new skils, ascending from graphic designer to lead for ‘ social media analytics team serving state and federal clients. EDUCATION PROFESSIONAL EXPERIENCE University of Central Florida Social Media Delivery Pool Cluster Lead Bachelor's Degree in Digital Media Deloitte Consulting | 2021 - Present 2001-2006 ‘Summa cum taude, University Honors “+ Managed workflow capacity for a team of five junio analysts, serving as ‘quality control for social media deliverables and point-of-contact for ‘more than 25 state and federal government clients SKILLS ‘+ Named projet manager seven months after hie, developing standard processes for Sprinkr reporting, coordinating with project leadership, find managing workflow and capacity fr M4 socal eda analysts + Social media management (Hootie, working wh more than 60 progets Sprout Social) + Conducted daly and weekly analaes of sci mei data to dent Deere inner and earing opt emerion ng phi Sas '* Content creation (Adobe Photoshop, Sil Canwva, adobe Premiere Pro) i ; + Keyword research Digital Content Strategist + G-Suite US, Hunger | 2020-2021 Microsoft 365, * Foundational knowledge in paid socal + Created an individual donor program from the ground up, sing Google medi and SEO ‘Adsemall marketing aomations and soil media Facebook instagram, '* Project management for small teams el ed «data porta oi seach + Exceptional commiinication and + Ver mom ener md oop dae por orm otras interpersonal skills aoe + Abily to work independently and as part . ‘ ‘cati ofa team Coordinator, Marketing & Communications «+ Detail-oriented and able to handle University of Central Florida Burnett Honors College | 2019-2020 ‘multiple tasks simultaneously ‘+ Managed social media platiorms (Facebook, Twitter, Linkedin, Instagram) and website content (WordPress CMS) CERTIFICATIONS ‘+ Designed and distributed email crecer ining apie a ‘monthly e-newsletter promoting college highlights to an alumni and ddanor audience (average of 27% open rate an 6% cickthreugh rate) + Hootsuite Social Marketing + Increased Instagram reach by 50% and follower growth by 1% year~ + Sprinklr Research Analyst Pro over-year through usage of UGC and Story takeovers + Carcer Essentials in Generative Microsoft and Linkedin Coordinator, Digital Marketing & Social Media University of Central Florida College of Medicine | 2016-2019 + Established social media strategy and developed engaging, impactful content fo colle social media channels (Facebook, Twitter, Instagram) + Inone-year period, increased followers by 19% on Facebook, 56% on Twitter and 72% on Instagram: inereased engagement by 35 on Facebook, IM on Twitter and 39% on Instagram; and increased each pressions by 194 on Facebook 9% on Twitter and 17% on Instagram