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Project Assignment Final
Project Assignment Final
BUSINESS PROPOSAL
ON
COFFEE POWDER PRODUCTION
PREPARED BY
NAME ID.NUMBER
1. ALEMU BOLE BEE/6038/08
2. AHMED GASHU BEE/9120/08
3. DAMOT WALELIGN BEE/9006/08
4. ADUGNA ASRAT BEE/6027/08
JANUARY 2019
ADDIS ABABA
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Table of Contents pages
EXECUTIVE SUMMARY................................................................................................................................1
1. INTRODUCTION......................................................................................................................................2
2. PRODUCT DESCRIPTION AND APPLICATION...............................................................................3
3. PRODUCTION PROCESS.......................................................................................................................3
4. MARKET STUDY.....................................................................................................................................4
4.1. PRESENT DEMAND AND SUPPLY OF COFFEE POWDER....................................................4
4.2. DEMAND PROJECTION.................................................................................................................5
4.3. PRODUCT PRICING AND DISTRIBUTION................................................................................7
4.3.1. PRODUCT PRICING...............................................................................................................7
4.3.2. PRODUCT DISTRIBUTION...................................................................................................7
5. PLANT CAPACITY AND PRODUCTION PROGRAM.......................................................................7
5.1. PLAND CAPACITY..........................................................................................................................7
5.2. PRODUCTION PROGRAM............................................................................................................8
6. MATERIALS AND INPUTS.....................................................................................................................8
7. ENGINEERING.......................................................................................................................................10
7.1. MACHINERY AND EQUIPMENTS.............................................................................................10
7.2. LAND, BUILDING AND CONSTRUCTION WORK.................................................................11
8. MAN POWER REQUIRMENT..............................................................................................................12
8.1. MAN POWER..................................................................................................................................12
8.2. TRAINING REQUIREMENT........................................................................................................13
9. FINANCIAL ANALYSIS........................................................................................................................13
9.1. COST OF INITIAL INVESTMENT..............................................................................................13
9.2. ANNUAL OPERATION COST......................................................................................................14
10. FINANCIAL EVALUATION.............................................................................................................15
10.1. PROJECTED INCOME STATMET.........................................................................................15
10.2. CASH FLOW STATEMENTS...................................................................................................16
10.3. PAYBACK PERIOD...................................................................................................................17
10.4. NET PRESENT VALUE.............................................................................................................18
10.5. Internal rate of return (RRI)......................................................................................................19
11. SOURCE OF FINANCE.....................................................................................................................20
12. ECONOMIC BENEFITS..........................................................................................................................20
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EXECUTIVE SUMMARY
Ethiopia is widely considered as the origin of Coffee and the fifth coffee
producer in the world. Even if Ethiopia is the leading producer of coffee, still
importing coffee powder from abroad to meet its local consumption needs. In
the meantime, due to the rapid growth of the economy, different service
providing sectors like cafes, restaurants, hotels and bars are growing from time
to time. Hence, the demand for coffee powder in these sectors is also increasing
in fastest way.
Considering, the existing unmeet and potential demands of coffee powder, the
purpose of this business proposal is to engage in coffee powder production so as
to meet the needs of the consumer and at the same time to earn profit.
The proposed project will be located at Addis Ababa city and the land will
acquired from the city administration through lease payment. The project has a
potential capacity of producing 105 tons of coffee powder per year. However, due
to various constraints, the project will start its operation by producing 75 tons of
coffee powder. The intended project will be operational at the beginning of 2020
and it requires an initial investment of 4,004,500 ETB. The project will have
enormous benefits including creating jobs for 23 employees.
The project is highly feasible and profitable. It will recover its initial investment
within 2 years and 10 months (PBP= 2.10 Years) and has a net present value
(NPV) of birr 887,937.13 discounted at 12 %
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1. INTRODUCTION
Ethiopia is the second most populous nation in Africa next to Nigeria, and the fastest growing
economy in the region. However, it is also one of the poorest, with a per capita income of $783.
Ethiopia aims to reach lower-middle-income status by 2025. To address the this deep-rooted
poverty ,the government of Ethiopia has designing and implementing GTP II that aims to
promoting foreign investments and local small scale manufacturing ‘sectors.
Despite the bad poverty image, Ethiopia is also widely known to be the birth place of coffee.
Many experts say that Ethiopia is the only place that coffee grew natively. At the same time,
Ethiopia is the largest coffee producer in Africa and the fifth largest producer in the world. An
annual coffee production in the country is 500,000-700,000 tones and accounts for 4.2% of the
global coffee production. Coffee accounts the lion’s share of Ethiopian export earnings. It plays
an important role in the economy and livelihoods of many citizens (CSA data 2003/4-2017/18).
Ethiopians are among the largest coffee consumers in Africa and the coffee consumption trend
in Ethiopia is growing at a steady pace. Almost 50% of the country’s coffee production is
consumed domestically.
Coffee does not only have an economic benefit to the country, but also has its own social values.
It creates a very strong relationship among people. During coffee ceremony people sharing ideas,
discuss on how they resolve conflicts, how they made & better their Business, and discuss other
important issues.
Now a day’s coffee powder is widely demanded by different restaurants, hotels as well as by
small scale traditional coffee drink sellers on the street and it indicates the existence of potential
investment opportunities in the coffee powder production sector. Accordingly, the proposed
project intended to meet the unsatisfied needs of the customer by producing coffee powder to
hotels, restaurants and other potential customers.
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2. PRODUCT DESCRIPTION AND APPLICATION
Coffee powder is a beverage derived from brewed coffee beans that enables people to quickly
prepare hot coffee by adding hot water to the powder and it is one of the most beloved beverages
worldwide. The coffee powder production passes various stages starting from green coffee
beans, roasting, grinding and packaging. One of the most important appeals of coffee has been
attributed to the fact that coffee has higher caffeine content than most naturally produced
beverages, such as tea and cocoa.
Studies show that coffee drinkers have a much lower risk of several serious diseases. Coffee can
help people feel less tired and increase energy levels .That’s because it contains a stimulant
called caffeine , the most commonly consumed psychoactive substance in the world.
3. PRODUCTION PROCESS
Generally Coffee processing involves three distinct phases that are roasting, grinding and
packing. Clean coffee, prior to roasting is blended in desired proportions.
Roasting
In the roasting step, green coffee is processed into scented a brown bean which is typically what
consumers think of coffee as. Roasting machines have a temperature of about 550 degrees
Fahrenheit. To keep the beans from burning, they are constantly moving in the machine
throughout the process. Once the beans reach an internal temperature of about 400 degrees
Fahrenheit, their color begins to turn brown and the caffeine begins to emerge in a process
known as Paralysis. The roasting process normally lasts for between 12 and 15 minutes. In slow
roasting techniques, it requires about 25 minutes. While roasting gives coffee its taste and aroma,
it also changes the bean in certain ways. After being roasted, the beans are cooled instantly by air
or water.
Grinding:
Coffee is ground in mills that use multiple steel cutting rolls to produce the most desirable
uniform particle size distribution. The grinding step provides the sole purpose of obtaining the
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most flavors for the cup of coffee. The ideal grade of grind is determined by the length of time
the grounds are in contact with water. When the grind is finer, the coffee should be prepared
more quickly.
Packaging:
Once the roasting and grinding phase is completed, the final stage of the coffee production
process is called Packaging. Packaging plays a very important and multiple roles including
attracting the potential customers.
Packaging coffee is the process of enclosing ground coffee to protect it from sunlight, moisture,
and oxygen, with the goal of preserving the coffee’s taste and aromatic characteristics, and also
to contain the coffee in controlled portions for ease of sale. The ground coffee is vacuum packed
in flexible paper bag and placed in a paperboard carton that helps shape the bag into a hard brick
form during the vacuum process. The carton also protects the package from physical damage
during handling and transportation.
4. MARKET STUDY
In order to highlight the potential demand of powder coffee, it is important to look different
statistics from different sources especially from Central Statics agency and ERCA. Even if
Ethiopia is known as one of the leading coffee producer, still Ethiopia is importing Coffee
powder from abroad to meet its needs. In short, the country`s demand of roasted, grounded and
packed coffee is not met only through local production but also by import. According to CSA the
local demand for coffee powder is estimated at 2,460, 2, 550 tons and 2,665 in 2015, 2016 and
2017. Based on this data the potential demand for coffee powered will be 4,099.1 tons by 2024
based on the time series data projection Method
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Table 1: Local coffee powder production(2015-2017)
According to Ethiopian revenue and customs authorities, Ethiopia has imported coffee powder
from aboard to meet the unmet need of the country.
Ethiopia is one of the leading consumers of coffee in Sub-Saharan Africa. Ethiopians are
substantial drinkers of coffee. Almost half of the country’s production of coffee is locally
consumed. In Ethiopia, coffee has both cultural and social standards. Even though Ethiopia is the
poorest of the world’s major coffee-consuming nations, with GDP per capita of just US$599 in
2015, Ethiopians still drink around 200 cups a year. No other country in that income group
drinks as much as that.
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The occurrence of small roadside stalls (containers) who sell coffee to passer by consumers is a
remarkable new development concerning coffee consumption in the main cities and towns of
Ethiopia. They serve coffee in a traditional way. However, most of these coffee sellers have a
problem of space to roast the coffee bean. The results of the market assessment indicated that,
roadside traditional coffee sellers are willing to purchase traditionally roasted coffees if it is
accessible to them in a fair price.
The local demand of coffee powder is projected using the following trend projection equations
obtained from data of 2015-2017.
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4.3. PRODUCT PRICING AND DISTRIBUTION
The pricing method is simply cost plus pricing. Currently, the price of roasted, ground and
packed coffee in Ethiopia is Birr 105 per kg. There for proposed price for the project understudy
will be Birr 100 per kg.
The product will be delivered to the customer in different ways. The product will be available at
different supermarkets and retails so that the final customer can access it easily. Another
alternative Distribution mechanism of the product is door to door supply to major restaurants
cafes and road side coffee sellers to attract enduring customers.
In line with the findings of the market analysis the proposed plant will have a capacity of 105
tons of roasted, ground and packed coffee per year. The plant will operate 6 days a week in a
normal working hour (8 hours a day). The key assumption is that to penetrate the market in the
introduction stage of the product long time of work is required .The proposed plant will start
production at 70 % of its capacity. The production is expected to growth at 7 % for the coming 5
years.
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Table 4: production schedules of the plant (2020-2024)
The most important inputs required by the plant for production is green coffee. The annual
requirement for green coffee will be 75,80,86,91 and 97 tons from year 2020 to 2024
respectively. The first year cost of green coffee at a rate of 80,000 per ton will amount to Birr
6,000,000
The supplementary materials in the production of roasted, ground and packed coffee Comprise
packing materials .The packing materials to be used by the plant are different paper bags. The
proposed package sizes of printed paper bag for packing of roasted and ground coffee are 500
gm and 1000 gm. The required paper bag with preferred color and size will be acquired from
local paper factories. The estimated annual input requirement and its equivalent cost estimates
are given below
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Table 5: Required Raw Materials and Inputs (2020-2024)
s/ Descripti unit 2020 2021 2022 2023 2024
n on Qty Unit Total Qty Unit Total Qty Unit Total Qty Unit Total Qty Unit Total
price cost price cost price cost price cost price cost
1 Green ton 75 80,00 6,000,0 80 80,00 6,400,00 86 85,00 7,310,0 91 85,00 7,735,00 97 90,00 8,730,
coffee 0 00 0 0 0 00 0 0 0 000
2 Paper PC 37,5 3 37,503 40,0 3 120,000 43,0 4 172,000 45,5 4 182,000 48,5 4 194,00
bag 500 00 00 00 00 00 0
GM
3 Paper Pc 37,5 5 37,505 40,0 5 200,000 43,0 6 258,000 45,5 6 273,000 48,5 6 291,00
Bag 1000 00 00 00 00 00 0
GM
4 Carton Pc 1,87 7 1,882 2,00 7 14,000 2,15 8 17,200 2,27 8 18,200 2,42 8 19,400
for 500 5 0 0 5 5
GM
5 Carton PC 2,50 8 2,508 2,66 8 21,328 2,86 9 25,794 3,03 9 27,297 3,23 9 29,097
1000 GM 0 6 6 3 3
Total Cost 6,079,3 6,755,32 7,782,9 8,235,49 9,263,
98 8 94 7 497
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ENERGY, WATER AND OTHER UTILITIES
Electric power and water are required for the proposed plant. The annual requirement for power
and utilities and the total estimated costs are presented as follows in each year.
Table 6: energy water and other utilities required for the production
2600
3 Postage/other LUP 5,000 5,000 5,000 5,000
Sum
5000
4 Fuel 10,000 10,000 10,000 10,000
10,000
Total 25,900 25,900 25,900 25,900 25,900
7. ENGINEERING
The necessary machinery and equipment required for the production of coffee powder is given in
the table below. On this basis, total cost of machinery and equipment is estimated at Birr
1,142,100 and all of the machineries are available locally.
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Table 7: List of production Machineries
The location of the proposed project will be in Addis Ababa. The main reason for location
selection is that the consumers of the product are mostly urban community and consequently it
will reduce distribution costs significantly.
The proposed project requires a total land area of 1,500 M 2 and this land will be acquired from
Addis Ababa land administration through lease payment agreement. The plant will lay at 500 M 3
and its construction will take 1,500 per M3 and it total construction cost will be birr 750,000. The
cost of land lease is expected to be 500 per M 2 and its total cost will be 750,000birr and it will be
paid for 50 years.
On the mean time, Addis Ababa City Administration has devised incentives on lease payment for
industrial projects including granting longer grace period and extending the lease payment period
to attract investments and reduce the city unemployment.
Accordingly, the proposed project will have a five years grace period, and 15 % of down
payment and the reaming payment will be completed by 45 years. Generally, the total land lease
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cost at a rate of Birr 500 per m2 is estimated at Birr 750,000 of which 15% or Birr 112,500 will
be paid at the beginning. The remaining Birr 637,500 will be paid within 45 years i.e. Birr
14,167 annually.
Total human resource requirement of the proposed project is 23 persons and its total annual cost
is estimated to be 684,000 birr. The human resource requirement and the estimated annual
labour cost are highlighted in the following tables.
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8.2. TRAINING REQUIREMENT
Arranging training is one of the key issues to improve the productivity of the labour force.
Therefore, key operation workers will take various on job trainings to improve their performance
and to make the products of the plant more competitive in terms of quality and other dimensions.
The total training cost of the project is estimated to be birr 10,000.00
9. FINANCIAL ANALYSIS
The following financial analysis of the proposed project is presented based on the
aforementioned information discussed in this project.
The total investment cost of the project is estimated to be 4,004,500 birr and specifically each
cost category presented in the following table:
4 CONSTRUCTION 750,000
6 UTILITIE 25,900
7 TRAINING 10,000
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9.2. ANNUAL OPERATION COST
Maintain ace
4 34,000 34,000 34,000 34,000 34,000
and repair
Depreciation %
5 5, 30 Years of 38,070 38,070 38,070 38,070 38,070
life
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10. FINANCIAL EVALUATION
The income statement of the proposed project will begin to generate profit in the first year. It
indicates a positive net Income after deducted all expenses and interest.
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10.2. CASH FLOW STATEMENTS
Pre
Cash inflow
Equity/share 1,602,000
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10.3. PAYBACK PERIOD
The proposed project is expected to recover its initial investment within a short period of time. It
is payback period is 2 years and 10 months.
4 1996734 4654894
5 2795029 7449923
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10.4. NET PRESENT VALUE
The net present value of the project is Birr 887,937.13 with a discount rate of 12%. This indicates that the proposed project is very
feasible
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10.5. Internal rate of return (RRI)
304,337 271,729
1 .0 0.89286 .5
1,058,04 843,469
2 8.0 0.79719 .4
1,295,77 922,307
3 5.0 0.71178 .1
1,996,73 1,268,960
4 4.0 0.63552 .6
2,795,02 1,585,974
5 9.0 0.56743 .5
4,892,441
Total Cash Net inflow .0
4,004,500
Investment .0
887,940.9
NPV 7
IRR 12 + [887940.97/((887940.97-65700.98)*(.15-.12)
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11. SOURCE OF FINANCE
The project will be financed through owner’s contribution (40% of the initial investment cost
and bank loan (70% of the initial investment)
The proposed project primarily will create employment opportunity for at least 23 people. In
addition, it will contribute its own to the economic development of the country, especially to the
service providing sector by supplying quality coffee powder on a timely manner.
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