NETRA

JAN
Mo
ol
d
20
22

Br
anding
&SocialMedi
a
Th
eBr
ief
INTRODUCING THE BRAND

Moonsl
andwant
stocr
eat
eauni
quepr
oductwher
eit
i
nducesahand-
madei
ll
ust
rat
ionandi
ntr
oducei
tto
t
heaffluentmar
ketbyes
tabl
ishi
ngafir
m gr
ound
ofbr
andi
ng.
S
WOTAn
aly
s
STRENGTH OPPORTUNITY

Moonsl
andi
soneofaki
nd;i
thasi
tsown Ther
ear
emanypeopl
ewhoar
ecr
azyf
orar
ts
di
sti
nct
ivepr
oductand“
col
our
”. orfinegi
fts.
Thepr
oducti
spr
eci
sel
ycur
ated,soi
twi
llgai
n Themar
keti
sspeci
ficandsegment
ed,soi
tis
i
tsl
over&consumerf
ast
er. easi
ert
otar
gett
hem.

W EAKNESS THREAT

Ther
eisl
ow exposur
eaboutt
hebr
and. Ot
herar
tis
tswhosel
lsi
mil
arpr
oduct
s
Ther
eissmal
lbr
andawar
enes
sabout
t
hepr
oduct
.
Th
eLo
go
MODERN,SOPHISTICATED,PERSONAL

Thel
ogoi
schosenandcr
aft
edcar
eful
ly,t
opi
npoi
ntt
he
det
ail
sandr
eflectt
heuni
quechar
act
eri
sti
csofmoonsl
and.
Thel
ogoi
ssi
mpl
e,buti
sfami
li
ar,somet
hingcl
oset
othe
audi
ence’
sli
fe,soi
twi
llbeuserf
riendl
yandwel
comedby
var
iousaudi
ences.Wewoul
dli
ket
opoi
ntoutt
hatsi
mpl
ici
ty
i
sthefines
tfor
m ofar
twhi
leshowcasi
ngi
tsaes
thet
ics.The
l
ogowi
llbeappl
iedonmanymedi
as,i
ncl
udi
ngt
he
packagi
ngast
hei
dent
ityofmoonsl
and.
THELOGO
THELOGO
THELOGO
THELOGO

Ar
tsy

Sophi
sti
cat
ed

Per
sonal
 INSTAGRAM ACCOUNT

Re
fer
ens
ht
tps:
//www.
ins
tagr
am.
com/but
ter
ydi
ary/ ht
tps:
//www.
ins
tagr
am.
com/but
ter
ydi
ary/

ht
tps:
//www.
ins
tagr
am.
com/
summoons
ter
/ ht
tps:
//www.
ins
tagr
am.
com/
summoons
ter
/

THE CONTENT

Thecont
ent
swi
llbegear
edmor
etowar
dsar
tsy&t
rendymood,andt
he
pr
oduct
scanbepr
esent
edashamper
s/gi
fts
.Thet
onewoul
dbemoder
n,
up-
to-
dat
e,s
ophs
ticat
edandper
sonal
.
i
.
e.unboxi
ngus
erexper
iences
,wher
ethi
sper
sonalexper
iencewi
llbet
he
key-
poi
ntt
oboos
ttheengagementwi
tht
heaudi
ences&r
epeats
ales
.

Co
nte
ntPil
l
 I
ll
us

Di
t
r

spl
at
ions

aypr
oduct
s

&Str
ate
gy Out
I
nt
st
er
andi
act
i
ng/ar
t
veReel
syvi
sual
s/Shor
s
tVi
deos
Th
ePk
agi
ng
ENGAGING USER EXPERIENCE

Topoi
ntoutandupscal
eit
sval
ues,we’
dli
ket
omakeawhol
e- Thepackagi
ngus
esaboxwr
appedi
nas
mal
lri
bbon;

somepackagi
ng,wher
eitheavi
lyr
eli
esont
heuserexper
ience. andwheni
tisopened,i
tincl
udes
:

W hent
heconsumer
srecei
veapackaget
hati
scus
tomi
zedand gr
eet
ingcar
dst
hatcanbeus
edasabookmar
kor
f
eel
sper
sonal
,itt
endst
omaket
hem cr
avef
ori
tmor
e. cer
tificat
e(i
fthegoodsar
eli
mit
ededi
ti
ons
,tomakei
t

l
ookmor
esophi
sti
cat
ed,excl
usi
veandf
ancy)
.

s
car
f&magnet(
themai
npr
oduct
s).

t
ott
ebag(
itcanbepai
ntedwi
thi
ll
ust
rat
ions
/typogr
aphy)

dr
ied,beaut
ifulflower
.

ot
hers
mal
lpr
oduct
s:enamelpi
ns,bookmar
ks.
 THEPACKAGI
NG
THEPACKAGI
NG
THEPACKAGI
NG
THEPACKAGI
NG
Cr
eat
iveanduni
quepackagi
ngt
ocr
eat
e

engagi
ngus
erexper
ience

CREATIVE ENGAGING SOPHISTICATED

 The
Es
t
t
hr
abl
ishasol
oughi
t
idgr
ssoci
oundofpr
almedi
apl
at
oductbr
f
or
andi
ng
ms,especi
all
y

Goal
t
oat
tractaudi
encesonI
nst
agr
am.
1

Boos
tthepr
oduct
s’val
uesandi
ncr
easei
ts
br
andawar
enes
stowar
dthepubl
ic.
2

Pr
oducecont
ent
swhi
char
eint
eract
iveand
outoft
heboxt
odr
ivet
raffict
othepagevi
sit
,
bui
ldas
trongr
elat
ionshi
pwi
tht
het
arget
mar
ketandhopef
ull
y,gai
nloyalconsumer
s.
3

Byenf
orci
ngt
heses
trat
egi
es,Moonsl
andwi
ll
seeonover
allgr
owt
hinf
oll
owi
ng
engagement
,revenue,andr
epeatsal
es.
4
Ke
y
Pe
rfo
rm
I
ndi
t o
rs
Consi
stentBr
andi
ng
1

I
ncr
easeofBr
andawar
enes
s
2

EngagementandPageVi
sit
3

I
nst
agr
am I
nter
act
ion
4

I
nst
agr
am f
oll
ower
s
5
 NETRA

JAN

20

T
Th
h
k
ky
o
y
ou
u
Thky
ou
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