Screenshot 2024-02-06 at 14.40.22

Matière : Analyse de données
Pr. BOULAHOUAL Adil Nom :

Durée : 1h
Prénom :
Variante 1
Aucun document n’est autorisé Note/20 :
EXERCICE I
1) Qu’est ce qu’une population et qu’est ce qu’un échantillon?
2) Que fait la marge d’erreur lorsque la taille de l’échantillon grandie ?
3) Comment pouvons-nous valider un questionnaire à savoir que nous venons de l’élaborer et que nous ne disposons pas de données ?
4) A quoi servent les coefficients de Kurtosis et de Skewness ?
5) Quelle différence existe-t-il entre paramètre et statistique ?
6) Quelles différences existe-t-il entre résidu, erreur empirique et écart de prévision
7) Lorsque la variable dépendante est de nature qualitative quel type de régression choisir ?
8) Quelle est la différence entre une relation symétrique et une relation dissymétrique ?
9) Quel est l’objectif des tris croisés ?
10) Comment calculer le nombre de degrés de liberté d’une loi de khi-deux ?
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EXERCICE II
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1) Interpréter le tableau suivant :
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1) Interpréter et comparer les tableaux suivants :
Récapitulatif des modèlesb

Modèl Durbin-Watson
e
1 2,737a
Analyse de données
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2) Que suggérez vous ?
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3) Décrire le chiffre d’affaire par construits et par items :
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4) Interpréter le tableau suivant : …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
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Matière : Analyse de données
Pr. BOULAHOUAL Adil Nom :
Durée : 1h
Variante 2 Prénom :
Aucun document n’est autorisé
Note/20 :
EXERCICE I
1) Qu’est ce qu’un Coefficient de variation ?
2) Pouvons-nous faire des estimations à un niveau de signification de 100% ? Justifier.
3) Qu’est ce qu’un pré-test ?
4) Quelles sont les différentes prémisses de la régression linéaire ?
5) Quand est-ce que nous estimons la droite de régression linéaire théorique ?
6) Quelle différence existe-t-il entre un coefficient de corrélation bilatéral et unilatéral ?
7) Est-ce que les tris croisés permettent de démontrer l'existence d'une association de deux variables du point de vue statistique ?
8) Dans le cas particulier des tableaux carrés qui comparent deux variables à deux modalités, quel est le coefficient d’association le plus adéquat à d'utiliser?
9) Quelles sont les différentes stratégies d’analyses exploratoires?
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Analyse de données
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2
EXERCICE II
a
Variables introduites/supprimées
Modèle Variables Variables Méthode

introduites supprimées
HEURES_ETUDE
1 b
. Entrée
S, MOTIVATION
a. Variable dépendante : NOTE
b. Tolérance = ,000, limites atteintes.
1) Est-ce que les significations des prédicteurs sont inferieurs au seuil de signification ? justifier.
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2) Interpréter le tableau récapitulatif :
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3) Interpréter le tableau suivant : ………………………………………………………………………………………………………………………………
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Modèle Coefficients non standardisés Coefficients Sig.

4) Ecrire la droite de régression linéaire standardisés
……………………………………………………………………………………………………………………… A Erreur standard Bêta

……………………………………………………………………………………………………………………… (Constante) -254,888 ,001
……………………………………………………………………………………………………………………… 1 MOTIVATION 41,944 ,188 ,018
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HEURES_ETUDES 4,041 ,836 ,000
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5) Ecrire le rendement en fonction de bêta et des variables exogènes sachant que : L’écart-type de la note est de 2,5 um , l’écart-type de
Analyse de données
« travaux rendus » est de : 2 um , l’écart-type de la motivation est de : 1 um , l’écart-type de « heures d’études » est de 6,255 um.
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7) Interpréter le tableau suivant : …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
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6
Matière : Analyse de données Nom :
Pr. BOULAHOUAL Adil
Durée : 1h Prénom :
Variante 3
1) Qu’est ce que des résidus ?

2) En quoi consiste la méthode des moindres carrées ? Et quelle est sa relation avec la b1 ?
3) Comment décrire une variable quantitative ?
4) Qu’est ce qu’une distribution plurimodale ?
5) Est-ce que le coefficient de corrélation est toujours utilisé pour mesurer la force de la relation entre deux variables ?
6) Le test de khi-deux vérifie la dépendance ou l’indépendance des variables qualitatives ?
7) Quelles sont les conditions d’adoption d’un test de khi-deux ?
8) Quand est-ce que nous rejetons l'hypothèse nulle d'indépendance entre les variables à caractères qualitatifs ?
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1
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2
EXERCICE II
Modèle Coefficients non standardisés Coefficients Sig. 90,0% % intervalles de confiance pour
standardisés B
A Erreur standard Bêta Borne inférieure Limite supérieure

(Constante) ,007
1
CONGES_AN ,000
(Constante) -254,888 -374,211 -135,565

2 CONGES_AN 4,041 ,836 3,425 4,657
MOTIVATION 41,944 ,188 13,547 70,341
Variable dépendante : Rendement
1) Comment sont les significations des prédicteurs du deuxième modèle ? justifier.

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2) Ecrire le rendement en fonction de bêta et des variables exogènes sachant que : l’écart-type du rendement est de 334,921 um , l’écart-
type du revenu : 1082,228 um , l’écart-type de la motivation : 1,501 um , l’écart-type de congé : 69,255 um. Justifier.
Analyse de données
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3) Ecrire la droite de régression linéaire multiple
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3
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4) Pourquoi les variables suivantes ont etaient exlues ? ………………………………………………………………………………………………………………………………………………………
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Variable exclues ………………………………………………………………………………………………………………………………………………………
Modèle Bêta dans t Sig. ………………………………………………………………………………………………………………………………………………………
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REVENU ,125 ………………………………………………………………………………………………………………………………………………………

1
MOTIVATION ,018
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2 REVENU ,535
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5) Interpréter et comparer les tableaux suivants :

a
Coefficients
b
Récapitulatif des modèles Modèle Statistiques de colinéarité
Modèle Durbin-Watson Tolérance VIF
a
2 2,204 1 CONGES_AN 1,000 1,000
a. Variable dépendante : RENDEMENT CONGES_AN ,866 1,155
2
MOTIVATION ,866 1,155
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Analyse de données
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7) Interpréter le tableau croisé suivant: ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
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8) Interpréter le tableau de mesures symétriques suivant :
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6
Matière : Analyse de données Nom :
Pr. BOULAHOUAL Adil
Durée : 1h Prénom :
Variante 4
EXERCICE I
1) Qu’est ce que l’ Homoscédasticité ?
2) A quoi sert le Test Durbin-Watson ?
3) De quoi dépend la taille de l’échantillon ?
4) Quel est l’objectif de la régression ?
5) Qu’est ce que coefficient de corrélation de Pearson ?
6) Quelles sont les différentes étapes d’un test z ou t d’hypothèses sur β1 ?
7) Quel est le principe du test de khi-deux ?
8) Donner la formule de la statistique de khi-deux
9) Quelles sont les différentes stratégies d’analyses explicatives?
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1
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2
EXERCICE II
Composante Valeurs propres initiales Somme des carrés des facteurs retenus pour la rotation
Total % de la variance % cumulés Total % de la variance % cumulés
1 7,745 51,634 51,634 6,948 46,323 46,323

2 2,795 18,635 70,270 3,592 23,946 70,270
3 2,062 13,750 84,019
4 1,276 8,510 92,529
5 ,442 2,948 95,477
6 ,388 2,585 98,062
Variable dépendante : Rendement

1) Quelle est la part expliquée du phénomène ( Style de vie) ?
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2) Est-elle suffisante ? justifier

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Analyse de données
3) Pouvons nous retenir 5 construits ? justifier
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3
4) nterpréter les mappings perceptuels suivants
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Analyse de données
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4
4) Interpréter les cinq dernières lignes de la matrice suivante : Matrice des composantes après rotationa
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1 2
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Orgueil -,994
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Relationnel -,791 -,369
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Idiotisme ,867 -,354
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………………………………………….……………………………………………………………………………………………………………………….………………………………………………………………………………………………………………………. Esprit_analyse ,667 ,338
……………………………………………………………………………………………………………………….………………………………………………………………………………………………………………………………………………………………… Qualité-Prix ,887
…………………………………………………………………………….…………………………………………………………………………………………………………….……………………………………………………………………………………………… Imagination ,592 ,710
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…………………………………………………………………………………………………………………………………………………………………………………………………………………………….…………………………………………………………… Emotion ,864
………………………………………………………….…………………………………………………………………………………………………………………………………………………………………………………………………………………….………… CSP -,880
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Charisme
Sexe -,940
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Age ,446
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Rancune ,690
……………………………………………………………….…………………….…………………………………………………………………………………………………………………………………………………………………………………………………… Méthode d'extraction : Analyse en composantes Principales.
Méthode de rotation : Varimax avec normalisation de Kaiser.
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a. La rotation a convergé en 3 itérations.
Analyse de données
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5
6) Décrivez le chiffre d’affaire des 294 entreprises.
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7 ) Interpréter le tableau des coefficients suivant…………………………………………………………………………………………….…………………………………………………………………………………………………………………………………………………………………………………………………………………….………………………………

:
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Analyse de données
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6
Université Hassan II Mohammedia – Casablanca
Ecole Nationale de Commerce et de Gestion
‫اﻟﻤﺪرﺳﺔ اﻟﻮطﻨﯿﺔ ﻟﻠﺘﺠﺎرة واﻟﺘﺴﯿﯿﺮ اﻟﺪار اﻟﺒﯿﻀﺎء‬
Examen final : Nom : ………………………………..…………….. Note :

Contrôle n° 1 en ADD
Aucun document n’est autorisé Prénom : ………………………..………………..
Durée : 1h
EXERCICE I (5points) : Questions de cours
1- Quelles sont les différentes techniques d'études que vous

connaissez ? Développer
2- Trois types d'études quantitatives peuvent être distingués, en

fonction du contexte de découverte de l'information: Décrire,
expliquer, et prédire. Développer
EXERCICE II (5points) : Prise de notes
Analyse de données
Définissez les termes suivants :
1- Seuil de signification et marge d’erreur

2- Extrapolation et estimation
3- Paramètre et statistique
4- Différences entre étude qualitative et étude quantitative
Pr. BOULAHOUAL Adil
1

Durée : 1h
1- Les types de données sont en général identifiés en fonction de

leur source. Développer
2- La variable est l'expression des différents états ou valeurs
observés dans la population pour désigner un phénomène. Les
variables sont de deux types : variables à caractère qualitatif, à
caractère quantitatif ou métrique. Développer
Analyse de données
1- Méthode Scoring
2- Variable muette
3- Régression logistique
4- Erreur-type
Pr. BOULAHOUAL Adil
1

Durée : 1h
1- En général, les variables sont utilisées dans la formulation de

modèles. Dans sa forme la plus simple, un modèle vise à définir
une relation de cause à effet entre une variable indépendante et
une autre dépendante. Mais parfois d'autres variables peuvent
intervenir dans cette relation directe. Expliquer.
2- Construire un questionnaire amène à s'interroger sur la mesure

des concepts. L'objectif d'une échelle est d'éviter d'avoir à
représenter un phénomène abstrait - un construit - par le biais
d'une seule et unique variable, en privilégiant l'utilisation
Analyse de données
d'indicateurs qui permettent de représenter les différentes
facettes de ce construit. Développer les différentes étapes de
l’élaboration d’un questionnaire proposées par Churchill, ainsi
que le concept de mesure.
1- Distribution d’échantillonnage des moyennes

2- Test unilatérale, test bilatérale et seuil de signification
3- Relation entre le test de Fisher et l’ANOVA
4- Paul Ekman
Pr. BOULAHOUAL Adil
1

Durée : 1h
1- Les différentes étapes de la régression linéaire simple en détail

2- Comment décrire une variable ?
Analyse de données
1- Moyenne de la distribution d’échantillonnage des moyennes
2- Moyenne de la distribution d’échantillonnage des pourcentages
3- Les coefficients de Kurtosis et de Skewness ?
4- Quelles sont les différentes prémisses de la régression
linéaire ?
5- Quelle différence existe-t-il entre un coefficient de corrélation
bilatéral et unilatéral ?
Pr. BOULAHOUAL Adil
1
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!

EXERCICE I
EXAMEN ANOVAa
Modèle Somme des carrés ddl Moyenne des carrés D *$#'#$)' %(&$)& (&!"$-! )#*)
Sig. )'(&
Régression 2,206 1 2,206 ,428 ,007b *$#'#$)' %(&$)& (&!"$-! )#*)
Résidu )'(&
1 #(&%&/(&!(!)+ Modèle R R-deux
Total &&!&#"#(#$#($#)&*#)(! $#'(#(
#(&%&/(&! 1( 1 ,900a ,810
a. Variable dépendante : RENDEMENT
b. Valeurs prédites : (constantes), REVENU )!'&(!&#"#(%$)&)#&*#) ')')!

#(&%&/(&!"$-! )$#!),*$)'
Coefficientsa
Statistiques
Modèle Coefficients non standardisés Coefficients standardisés t Sig. 90,0% % intervalles de confiance pour B
RENDEMENT REVENU
A Erreur standard Bêta Borne inférieure Limite supérieure
Moyenne 986,55 1505,45
(Constante) -544,181 277,174 -1,963 ,081 -1257,574 169,211
2 REVENU ,294 ,077 ,885 3,803 ,047 ,095 ,493
Ecart-type 994,544 886,465
ANOVAa
Coefficientsa
Modèle Somme des carrés ddl Moyenne des carrés D Sig.
Modèle Coefficients non standardisés Coefficients standardisés t Sig.
Régression 37648722,650 3 12549574,217 375,953 ,004b
A Erreur standard Bêta
3 Résidu 1001421,468 30 33380,716
(Constante) 1357,703 96,944 14,005 ,000
Total 38650144,118 33
MOTIVATION -169,560 24,164 -,235 -7,017 ,000
a. Variable dépendante : REVENU
b. Valeurs prédites : (constantes), RENDEMENT, Primes, MOTIVATION
3 Primes 16,297 ,523 1,043 31,144 ,000
RENDEMENT ,056 ,096 ,019 ,582 ,865
a. Variable dépendante : REVENU

EXERCICE II

Précisez les étapes d’une étude de marché.

‫اﻟﻤﺪرﺳﺔ ﻟﻠﺘﺠﺎرة اﻟﺪار‬
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b. Valeurs prédites : (constantes), REVENU $5B5F5>E>Y5H@<9AE5@1C
<5B5>45=5>D
$5B5>45=5>D>Y5H@<9AE5
@1C<5B5F5>E

?5669395>DC E>9F51E45 >?EC
Modèle ?5669395>DC>?> ?5669395>DC *97 9>D5BF1<<5C45 @?EF?>C3?>69B=5BAE5
CD1>41B49CQC CD1>41B49CQC 3?>691>35@?EB
BB5EB SD1 ?B>5 $9=9D5
<5B5F5>E5H@<9AE5<5
CD1>41B4 9>6QB95EB5 CE@QB95EB5 B5>45=5>D
Constante
E>9F51E45>?EC
2 45F?>C B5:5D5B <5
REVENU
=?4P<5
b. Valeurs prédites : (constantes), REVENU
-1B912<54Q@5>41>D5)-&, 335@D?>C<5=?4P<5D5<
%?4P<5 ?56CD1>41B49CQC D *97 AEY9<5CD
SD1 *?E@O?>>?>C<Y5H9CD5>35
?>CD1>D5 453?<9>Q1B9DQ
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45 >?EC 45<1B5<1D9?>5>DB5
!($'% 5D "',)*
'&Q*
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Variance totale expliquée
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?=@?C1>D5 613D5EBCB5D5>EC
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+?D1< 45<1 +?D1< 45<1F1B91>35 3E=E<QC
F1B91>35 3E=E<QC Q71<5M
$1F1B91>35D?D1<55CD

Q71<5M

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65BD9<55D3
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4YE>59=179>1D9?>65BD9<55D3
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Matière : Analyse de données

Pr. BOULAHOUAL Adil Nom :

1) Interpréter et comparer les tableaux suivants :

Récapitulatif des modèlesb

3) Décrire le chiffre d’affaire par construits et par items :

Modèle Variables Variables Méthode

2) Interpréter le tableau récapitulatif :

Modèle Coefficients non standardisés Coefficients Sig.

……………………………………………………………………………………………………………………… A Erreur standard Bêta

1) Qu’est ce que des résidus ?

A Erreur standard Bêta Borne inférieure Limite supérieure

(Constante) -254,888 -374,211 -135,565

Variable dépendante : Rendement

1) Comment sont les significations des prédicteurs du deuxième modèle ? justifier.

3) Ecrire la droite de régression linéaire multiple

4) Pourquoi les variables suivantes ont etaient exlues ? ………………………………………………………………………………………………………………………………………………………

Variable exclues ………………………………………………………………………………………………………………………………………………………

Modèle Bêta dans t Sig. ………………………………………………………………………………………………………………………………………………………

REVENU ,125 ………………………………………………………………………………………………………………………………………………………

5) Interpréter et comparer les tableaux suivants :

Total % de la variance % cumulés Total % de la variance % cumulés

1 7,745 51,634 51,634 6,948 46,323 46,323

6 ,388 2,585 98,062

Variable dépendante : Rendement

2) Est-elle suffisante ? justifier

Examen final : Nom : ………………………………..…………….. Note :

EXERCICE I (5points) : Questions de cours

1- Quelles sont les différentes techniques d'études que vous

2- Trois types d'études quantitatives peuvent être distingués, en

EXERCICE II (5points) : Prise de notes

1- Seuil de signification et marge d’erreur

Pr. BOULAHOUAL Adil

Examen final : Nom : ………………………………..…………….. Note :

EXERCICE I (5points) : Questions de cours

1- Les types de données sont en général identifiés en fonction de

Définissez les termes suivants :

Examen final : Nom : ………………………………..…………….. Note :

EXERCICE I (5points) : Questions de cours

1- En général, les variables sont utilisées dans la formulation de

2- Construire un questionnaire amène à s'interroger sur la mesure

EXERCICE II (5points) : Prise de notes

Définissez les termes suivants :

1- Distribution d’échantillonnage des moyennes

Examen final : Nom : ………………………………..…………….. Note :

EXERCICE I (5points) : Questions de cours

1- Les différentes étapes de la régression linéaire simple en détail

EXERCICE II (5points) : Prise de notes

Définissez les termes suivants :

Pr. BOULAHOUAL Adil

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