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SIXTH EDITION
OPERATIONS
STRATEGY
NIGEL SLACK
MICHAEL LEWIS
Contents
How does the economic dimension of CSR affect operations strategy? 102
How does the stakeholder dimension of CSR affect operations strategy? 104
How does the voluntary dimension of CSR affect operations strategy? 109
How can operations managers analyse CSR issues? 112
Summary answers to key questions 115
Selected further reading 117
Notes on the chapter 117
Index 460
List of figures, tables and exhibits
from case studies
Figures
Figure 1.1 This chapter looks at the fundamentals of operations strategy 1
Figure 1.2 All operations transform input resources into products
and services 3
Figure 1.3 The hierarchy of operations describes networks at different
levels of analysis. Three are illustrated here: the supply
network, the operation, and the process 5
Figure 1.4 The Four Vs analysis for the changing emphasis of retail
banking services from branch-based to online 8
Figure 1.5 The four perspectives on operations strategy: top-down,
bottom-up, market requirements (outside-in), and
operations resources (inside-out) 13
Figure 1.6 Correspondence and coherence are the two requirements
of the top-down perspective of operations strategy 14
Figure 1.7 The outside-in element of operations strategy translates
the requirements of the market into a set of operations
performance objectives 18
Figure 1.8 The bottom-up element of operations strategy is to learn
from day-to-day experiences and convert the knowledge
gained into strategic capabilities 20
Figure 1.9 The inside-out element of operations strategy develops the
capabilities of the operation’s resources and processes 21
Figure 1.10 The four features of the VRIO framework 26
Figure 1.11 Top-down, outside-in, bottom-up, and inside-out
perspectives of the Heftexx operations strategy 29
Figure 1.12 The content of operations strategy involves the strategic
reconciliation of market requirements with operations resources 30
Figure 1.13 Decomposing the ratio profit / total assets to derive the four
strategic decision areas of operations strategy 34
Figure 1.14 The process of operations strategy reconciles the top-down
and bottom-up perspectives 37
Figure 1.15 The stages of the process of operations strategy 37
Figure 1.16 Operations strategy matrix for Pret A Manager 41
xii List of fig u res, tables an d exh ibits from case st u dies
Figure 1.17 (a) The decision matrix, (b) The decision tree for the
simplified strategy choice decision 43
Figure 1.18 Operations strategy map for an airline fuel supply company 44
Figure 2.1 This chapter looks at operations strategic performance 50
Figure 2.2 Hayes and Wheelwright’s four-stage model of
operations contribution sees operations as moving from
implementation of strategy, through to supporting
strategy, and finally driving strategy 54
Figure 2.3 Three levels of operations performance 56
Figure 2.4 Significant times for the delivery of two products/services 64
Figure 2.5 Different product groups require different performance
objectives 70
Figure 2.6 Polar diagrams for newspaper collection (NC) and general
recycling (GR) services and a proposed police performance
method 71
Figure 2.7 Qualifiers, order-winners and delights expressed in terms
of their competitive benefit with achieved performance.
Note: there is an erosion of delights and order-winners
over time. 72
Figure 2.8 What is the operation doing today to develop the
capabilities which will provide the ‘Delights’ of the future? 74
Figure 2.9 The effects of the product/service life cycle on operations
performance objectives 75
Figure 2.10 The efficient frontier 80
Figure 2.11 Burning bridges behind you increases commitment but
reduces flexibility 85
Figure 3.1 Socially responsible operations strategy 91
Figure 3.2 The five ‘dimensions’ of CSR and examples of phrases used
in defining CSR 93
Figure 3.3 Waste product recycling at Marmite 94
Figure 3.4 Broad strategic objectives for a parcel delivery operation
applied to stakeholder groups 104
Figure 3.5 Building-up to full community acceptance (social licence
to operate) 107
Figure 3.6 Examples of corporate philanthropy 111
Figure 3.7 The Carroll pyramid (Based on the work of Carroll, A.B.
(1991) The pyramid of social responsibility: Towards
the moral management of organizational stakeholders,
Business Horizons, July/August) 111
L ist of fig u res, tables an d e x h ibits from case stu d ies xiii
Figure 3.8 To what extent do social and financial performance trade-off? 114
Figure 3.9 CSR as risk management 114
Figure 4.1 This chapter looks at capacity strategy 119
Figure 4.2 Issues covered in capacity strategy 121
Figure 4.3 The interplay between capacity, demand, competition,
utilisation, costs and revenues can be complex, as in the
airfreight example 123
Figure 4.4 Cost, volume, profit illustration 126
Figure 4.5 Unit cost curves 128
Figure 4.6 Expanding physical capacity in advance of effective
capacity can bring greater returns in the longer term 131
Figure 4.7 (a) Capacity leading and capacity lagging strategies, and
(b) Smoothing with inventory means using the excess
capacity of one period to produce inventory which can be
used to supply the under-capacity period 135
Figure 4.8 (a) Capacity plans for meeting demand using either 800-
or 400-unit capacity plants, and (b) Smaller scale capacity
increments allow the capacity plan to be adjusted to
accommodate changes in demand 137
Figure 4.9 Decision tree for simple capacity expansion example
showing investment (in brackets) and additional profit
over a two-year period 139
Figure 4.10 Rarely does each stage of a supply chain have perfectly
balanced capacity because of different optimum capacity
increments 140
Figure 4.11 Utilisation or focus? Long- and short-term
considerations differ 142
Figure 5.1 This chapter looks at purchasing and supply strategy 152
Figure 5.2 Supply networks are the interconnections of relationships
between operations 154
Figure 5.3 (a) Dyadic relationships in a simple supply network and
example (b) Triadic relationship and example 155
Figure 5.4 The value net (based on Brandenburger and Nalebuff) 158
Figure 5.5 Wimbledon’s tennis balls travel over 80,000 kilometres in
their supply network 161
Figure 5.6 Types of supply arrangement 163
Figure 5.7 The operations scope decision should include both
strategic and operational analysis 167
xiv List of fig u res, tables an d exh ibits from case st u dies
Figure 10.7 Excessively tight ‘fit’ can increase the risks of misalignment
between market requirements and operations resource
capability 356
Figure 10.8 Implementing a strategy that moves an operation from A
to B may mean deviating from the ‘line of fit’ and therefore
exposing the operation to risk 357
Figure 10.9 Pure risk has only negative consequences (A to C).
Speculative risk can have both positive (A to B) and
negative (A to D, or A to E) consequences 358
Figure 10.10 Strategic risk management involves prevention, mitigation,
and recovery strategies 359
Figure 10.11 The reduction in performance during and after the
implementation of a new technology reflects
‘adjustment costs’ 361
Figure 10.12 Single-loop learning and the potential limitations of
single-loop learning 365
Figure 10.13 Double-loop learning questions the appropriateness of
operations 365
Figure 10.14 Learning potential depends on both resource and process
‘distance’ 369
Figure 10.15 The power– interest grid 370
Tables
Table 1.1 Examples of operations management and operations
strategy questions 12
Table 1.2 Competitive factors for three operations grouped under
their generic performance objectives 31
Table 1.3 Some decisions in each decision area for a hotel chain and
an automobile manufacturer 35
Table 2.1 Examples of ‘hard’ and ‘soft’ dimensions of specification quality 63
Table 2.2 The range and response dimensions of the four types of
total operations flexibility 66
Table 2.3 Internal and external benefits of excelling at each
performance objective 69
Table 2.4 Firms can use various criteria to ‘focus’ their operations 84
Table 3.1 Some environmental considerations of operations strategy
decisions 97
Table 3.2 Some social considerations of operations strategy decisions 101
Table 3.3 Typical stakeholders’ performance objectives 108
xviii List of fig u res, tables an d exh ibits from case st u dies
● How should the organisation’s resources and processes be improved and developed
over time?
● What guiding principles should shape the way any organisation formulates its
operations strategies?
All these questions are not merely important for any enterprise – they are funda-
mental. No organisation, whether large or small, for-profit or not-for-profit, in the ser-
vices or manufacturing sector, international or local, can ignore such questions. Oper-
ations strategy is central, ubiquitous and vital to any organisation’s sustained success.
the key activities and decisions of operations strategy, as well as covering the broad
principles that underpin the subject and the way in which operations strategies are
put together in practice.
More specifically, the text aims to be:
● Balanced in its treatment of the subject. In addition to taking the orthodox ‘market-
led’ approach to operations strategy, the book also provides an alternative but com-
plementary ‘resource-based’ perspective.
● Conceptual in the way it treats the decisions, activities and processes that together
form an organisation’s operations strategy. Although some examples are quanti-
fied, the overall treatment in the book is managerial and practical.
● Comprehensive in its coverage of the more important ideas and issues, which are
relevant to most types of business. In any book covering such a broad area as op-
erations strategy, one cannot cover everything. However, we believe that the more
important issues are all addressed.
● Grounded in the various bodies of knowledge that underpin operations strategy.
Theory is included in most chapters, which introduces concepts and principles, of-
ten from other academic disciplines, and which illuminates the particular opera-
tions strategy issue being discussed.
● International in the examples it uses to describe practical operations strategy issues.
Distinctive features
Clear structure
The book employs coherent models of the subject that run through each part of the text
and explain how the chapters fit into the overall subject. Key questions set the scene
at the beginning of each chapter and provide a structure for the summary at the end
of each chapter.
xxiv Preface
Illustration-based
The study of operations, even at a strategic level, is essentially a practical subject and can-
not be taught in a purely theoretical manner. Because of this we have used both abstracted
examples and ‘boxed’ examples, which explain some issues faced by real operations.
Theory
Operations strategy is a practical subject that is driven by theoretical ideas. Most chap-
ters contain one or more theories that explain the underpinning ideas that have con-
tributed to our understanding of the issues being discussed.
Case studies
The book includes a number of case studies suitable for class discussion. The cases are
long enough to provide depth and serve as illustrations, which can be used to supple-
ment class sessions.
Chapters
Chapter 1 defines operations strategy in terms of the reconciliation between market
requirements and operations resources.
Chapter 2 looks at three interrelated issues that affect reconciliation – how operations
change over time, how operations deal with trade-offs and how trade-offs can be used
to understand ‘targeted’, or focused, operations.
Chapter 3 establishes the importance of corporate social responsibility (CSR) as a key
element in operations strategy. It includes consideration of the environmental, social,
economic, stakeholder and voluntariness dimensions of CSR.
Chapter 4 examines those decisions that shape the overall capacity of the operations
resources, particularly the level of capacity and where the capacity should be located
and deals with the dynamics of the capacity decision by examining how capacity is
changed over time.
Chapter 5 looks at supply networks – in particular, the nature of the relationships that
develop between the various operations in a network, the advantages of taking a total
network perspective and how networks behave in a dynamic sense.
Chapter 6 characterises the various types of process technology that are at the heart
of many operations; it looks at the effects of some newer types of technology on op-
erations capabilities and proposes some ideas that help operations to choose between
different technologies and implement them once chosen.
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birthday ceremonies to present congratulations and gifts.
Conspicuous by his absence, however, was the Emperor’s brother,
Prince Ch’un (the present Regent), who had applied for short leave
in order to avoid being present, and who offered no presents.
A significant incident occurred in connection with the birthday
ceremonies. Among the many complimentary scrolls, presented by
friends and hanging on the walls, were a pair which attracted much
attention, until they were hurriedly removed. One contained the
following inscription:—“5th day of the 8th Moon of the Wu Shen year”
(this was the date of the crisis of the coup d’état when Yüan Shih-k’ai
warned Jung Lu of the plot, and thus brought about the practical
dethronement of the Emperor), and on the other were the words:
—“May the Emperor live ten thousand years! May Your Excellency
live ten thousand years.”
The words “wan sui,” meaning “ten thousand years,” are not
applicable to any subject of the Throne, and the inner meaning of
these words was, therefore, interpreted to be a charge against Yüan
of conspiring for the Throne. It was clear that some enemy had sent
the scrolls as a reminder of Yüan’s betrayal of his Sovereign ten
years before, and that they had been hung up either as the result of
connivance or carelessness on the part of Yüan’s people. Four
months later, when the great ex-Viceroy fell, this incident was
remembered and inevitably connected with Prince Ch’un’s non-
appearance at the birthday ceremonies.
In September, the Dalai Lama reached Peking, but owing to a
dispute on certain details of ceremonial, his audience was
postponed. It was finally arranged that the Pontiff should kowtow to
the Throne, and that the Emperor should then rise from his seat and
invite the Lama to sit beside him on a cane couch. This ceremonial
was most reluctantly accepted, and only after much discussion, by
the Dalai Lama, who considered his dignity seriously injured by
having to kowtow. He had brought with him much tribute, and was
therefore the more disappointed at the Old Buddha’s failure to show
him the marks of respect which he had expected. His audience was
held early in October, when Her Majesty requested him to offer up
prayers regularly for her long life and prosperity.
In October, the foreign Ministers were also received at the
Summer Palace, and on the 20th of that month the Court returned to
the Lake Palace for the winter. On this, her last State progress, the
Empress Dowager approached the city as usual in her State barge,
by the canal which joins the Summer Palace Lake with the waters of
the Winter Palace, proceeding in it as far as the Temple of Imperial
Longevity, which is situated on the banks of this canal. It was
observed that as she left the precincts of the Summer Palace she
gazed longingly towards the lofty walls that rise from the banks of the
lake, and from thence to the hills receding into the far distance.
Turning to the “Lustrous” concubine who sat at her feet, she
expressed her fears that the critical condition of the Emperor would
prevent her from visiting her favourite residence for a long time to
come.
At eight in the morning of the birthday His Majesty left his Palace
in the “Ocean Terrace” and proceeded to the Throne Hall. His
emaciated and woe-begone appearance was such, however, that the
Old Buddha took compassion upon him, and bade his attendant
eunuchs support him to his palanquin, excusing him from further
attendance. Later in the day she issued a special Decree praising
the loyalty of the Dalai Lama, and ordering him to return promptly to
Thibet, “there to extol the generosity of the Throne of China, and
faithfully to obey the commands of the Sovereign power.” The
Empress Dowager spent the afternoon of her birthday in the
congenial amusement of a masquerade, appearing in the costume of
the Goddess of Mercy, attended by a numerous suite of concubines,
Imperial Princesses, and eunuchs, all in fancy dress. They picnicked
on the lake, and Her Majesty appeared to be in the very highest
spirits. Unfortunately, towards evening, she caught a chill, and
thereafter, partaking too freely of a mixture of clotted cream and crab
apples, she had a return of the dysenteric complaint from which she
had suffered all through the summer. On the following day she
attended to affairs of State as usual, reading a vast number of
Memorials and recording her decision thereon, but on the 5th of
November neither she nor the Emperor were sufficiently well to
receive the Grand Council, so that all business of government was
suspended for two days. Upon hearing of Her Majesty’s illness, the
Dalai Lama hastened to present her with an image of Buddha,
which, he said, should be despatched forthwith to her mausoleum at
the hills, the building of which had just been completed under the
supervision of Prince Ch’ing.[127] The high priest urged all haste in
transmitting this miracle-working image to her future burial-place; if it
were done quickly, he said, her life would be prolonged by many
years, because the unlucky conjunction of the stars now affecting
her adversely would avail nothing against the magic power of this
image. The Old Buddha was greatly reassured by the Dalai Lama’s
cheerful prognostications, and next morning held audience as usual.
She commanded Prince Ch’ing to proceed without delay to the
tombs, and there to deposit the miraculous image on the altar.[128]
She ordered him to pay particular attention to the work done at the
mausoleum, and to make certain that her detailed instructions had
been faithfully carried out. Prince Ch’ing demurred somewhat at
these instructions, inquiring whether she really wished him to leave
Peking at a time when she herself and the Emperor were both ill. But
the Old Buddha would brook no argument, and peremptorily ordered
him to proceed as instructed. “I am not likely to die,” she said,
“during the next few days; already I am feeling much better. In any
case you will do as you are told.” On Monday, November 9th, both
the Empress Dowager and the Emperor were present at a meeting
of the Grand Council, and a special audience was given to the
Educational Commissioner of Chihli province, about to leave for his
post. At this audience the Old Buddha spoke with some bitterness of
the increasing tendency of the student class to give vent to
revolutionary ideas, and she commanded the Commissioner of
Education to do all in his power to check their political activities.
Shortly afterwards four more physicians, who had come up from
the provinces, were admitted to see His Majesty. That same
afternoon he had a serious relapse, and from that day forward never
left his palace. On the following morning he sent a dutiful message
(or it was sent for him) enquiring after the Empress Dowager’s
health, she being also confined to her room and holding no
audiences. The Court physicians reported badly of both their
Imperial patients: being fearful as to the outcome, they begged the
Comptroller-General of the Household to engage other physicians in
their place. The Grand Council sent a message to Prince Ch’ing,
directing him to return to Peking with all haste, his presence being
required forthwith on matters of the highest importance. Travelling
night and day, he reached the capital at about eight o’clock in the
morning of the 13th, and hastened to the palace. He found the Old
Buddha cheerful and confident of ultimate recovery, but the Emperor
was visibly sinking, his condition being comatose, with short lucid
intervals. His last conscious act had been to direct his Consort to
inform the Empress Dowager that he regretted being unable to
attend her, and that he hoped that she would appoint an Heir
Apparent without further delay. Whether these dutiful messages
were spontaneous or inspired, and indeed, whether they were ever
sent by the Emperor, is a matter upon which doubt has been freely
expressed.
Immediately after the arrival of Prince Ch’ing, an important
audience was held in the Hall of Ceremonial Phœnixes. Her Majesty
was able to mount the Throne, and, although obviously weak, her
unconquerable courage enabled her to master her physical ailments,
and she spoke with all her wonted vehemence and lucidity. A well-
informed member of the Grand Council, full of wonder at such an
exhibition of strength of will, has recorded the fact that she
completely led and dominated the Council. There were present
Prince Ch’ing, Prince Ch’un, the Grand Councillor Yüan Shih-k’ai,
and the Grand Secretaries Chang Chih-tung, Lu Ch’uan-lin and Shih
Hsü.
Her Majesty announced that the time had come to nominate an
Heir to the Emperor T’ung-Chih, in accordance with that Decree of
the first day of the reign of Kuang-Hsü, wherein it was provided that
the deceased Sovereign’s ancestral rites should be safeguarded by
allowing him precedence over his successor of the same generation.
Her choice, she said, was already made, but she desired to take the
opinion of the Grand Councillors in the first instance. Prince Ch’ing
and Yüan Shih-k’ai then recommended the appointment of Prince
P’u Lun, or, failing him, Prince Kung. They thought the former, as
senior great-grandson of Tao-Kuang, was the more eligible
candidate, and with this view Prince Ch’un seemed disposed to
agree. The remaining Grand Councillors, however, advised the
selection of Prince Ch’un’s infant son.
After hearing the views of her Councillors, the Old Buddha
announced that long ago, at the time when she had betrothed the
daughter of Jung Lu to Prince Ch’un, she had decided that the eldest
son of this marriage should become Heir to the Throne, in
recognition and reward of Jung Lu’s lifelong devotion to her person,
and his paramount services to the Dynasty at the time of the Boxer
rising. She placed on record her opinion that he had saved the
Manchus by refusing to assist in the attack upon the Legations. In
the 3rd Moon of this year she had renewed her pledge to Jung Lu’s
widow, her oldest friend, just before she died. She would, therefore,
now bestow upon Prince Ch’un as Regent, the title of “Prince co-
operating in the Government,” a title one degree higher than that
which had been given to Prince Kung in 1861, who was made
“Adviser to the Government” by herself and her co-Regent.
The Son of Heaven. H.M. Hsüan-T’ung, Emperor of China.
Upon hearing this decision, Prince Ch’un arose from his seat and
repeatedly kowtowed before Her Majesty, expressing a deep sense
of his own unworthiness. Once more Yüan Shih-k’ai courageously
advanced the superior claims of Prince P’u Lun: he was sincerely of
opinion that the time had come for the succession to be continued
along the original lines of primogeniture; it was clear also that he fully
realised that Prince Ch’un was his bitter enemy. The Old Buddha
turned upon him with an angry reprimand. “You think.” she said, “that
I am old, and in my dotage, but you should have learned by now that
when I make up my mind nothing stops me from acting upon it. At a
critical time in a nation’s affairs a youthful Sovereign is no doubt a
source of danger to the State, but do not forget that I shall be here to
direct and assist Prince Ch’un.” Then, turning to the other
Councillors, she continued:—“Draft two Decrees at once, in my
name, the first, appointing Tsai-feng, Prince Ch’un, to be ‘Prince co-
operating in the Government’ and the second commanding that P’u
Yi, son of Prince Ch’un, should enter the palace forthwith, to be
brought up within the precincts.” She ordered Prince Ch’ing to inform
the Emperor of these Decrees.
Kuang-Hsü was still conscious, and understood what Prince
Ch’ing said to him. “Would it not have been better,” he said, “to
nominate an adult? No doubt, however, the Empress Dowager
knows best.” Upon hearing of the appointment of Prince Ch’un to the
Regency, he expressed his gratification. This was at 3 p.m.; two
hours later the infant Prince had been brought into the Palace, and
was taken by his father to be shown both to the Empress Dowager
and the Emperor. At seven o’clock on the following morning the
physicians in attendance reported that His Majesty’s “nose was
twitching and his stomach rising,” from which signs they knew that
his end was at hand. During the night, feeling that death was near,
he had written out his last testament, in a hand almost illegible,
prefacing the same with these significant words:—
At the close of a long and exciting day, Her Majesty retired to rest
on the 14th of November, weary with her labours but apparently
much improved in health. Next morning she arose at her usual hour,
6 a.m., gave audience to the Grand Council and talked for some time
with the late Emperor’s widow, with the Regent and with his wife, the
daughter of Jung Lu. By a Decree issued in the name of the infant
Emperor, she assumed the title of Empress Grand Dowager, making
Kuang-Hsü’s widow Empress Dowager. Elaborate ceremonies were
planned to celebrate the bestowal of these new titles, and to
proclaim the installation of the Regent. Suddenly, at noon, while
sitting at her meal, the Old Buddha was seized with a fainting fit, long
and severe. When at last she recovered consciousness, it was clear
to all that the stress and excitement of the past few days had brought
on a relapse, her strength having been undermined by the long
attack of dysentery. Realising that her end was near, she hurriedly
summoned the new Empress Dowager, the Regent and the Grand
Council to the Palace, where, upon their coming together, she
dictated the following Decree, speaking in the same calm tones
which she habitually used in transacting the daily routine of
Government work:—