22, Bypluin the dynamics and applications of ‘motivation in consumer Behaviour Bence co ReBERSO | _Geugnéshie eeu UUORUABEmeTYD senna 23. Nareate the basic features and models of advertising. SBebupUGpsder iqdue sessed wpgHd tanpiemer eharhacaia, i a ‘measured? BerbuitinOsse — Aodiiaydas — ard Sie gd a 4 6136USTS4A, "Time: Three hours APRIL 2028 61361/ST34A ‘Maximum : 75 marks PART A— (ox marks) Answer any TEN questions each in 30 words ‘Who is a Consumer? What are the types of Consumes? wsiGant ceug wet? pean aimnser What ie Markoting? BoB UO paps erp rar? ‘What isa Secondary Data? Grenne flee gray serugi wigs? ‘What ia Naturalistic Observation? Dutes expe midprigge cenped een? Enlist the typos of Surveys serapiioycti evnnanris Cui aid, What isa Research Report? 49m eGécom erp créer? What are Primary Neods? Give Exainples. (opera Crease cater wena? e.gnsamiecr 508 B Bse psy chology > Consumer bohaviswy and AdlvertiniguM 2, 13, M4, Define Perception, yowencé- eesrups ’ How doos American Marketing Association define Advertising? doen stegoudegs® rom ennuniuOABEa Seeing aMTUBsANG!T What is an Advertsing Agency? SendurOuObeis® conan sempre seer? ‘What ar the types of Blectronic Mea? Bérongy tm stiicr access wren? What is local advertising? Rept BembUTUO is carpe aera? PARTB— (6x5 26 marks) Answer any FIVE questions each in 200 words Explain the need for consumer behaviour. BistCant pu pangiiar Gperavene erase What are the source of collecting secondary data?“ Bren foo graysmm Crake qyerincr 2 61361/STB4A 15. Discuss Motivation a8 a Psychological fore. Gougsispms 90 emus shure Bauipaecase, 16. Write notes on Consumer Imagery. distort warciiqind ups gBie4 mrpseW. 17, What are the Functions of Advertising? SBeduriuGpeeér rudurGse: arenas? 18, Natrate the advantages of Print Advertising, 885 BanburcuGastlr enpasiamer edevPanay 19. What aro the criteria for Media Selection in advertising? sBeburupésde amiss ——Gpteydaner ‘orerepmepsar eras? PART C— (3 10= 30 marks) Answer any THREE questions each in 500 words 20, How are marketing atratogis affected due to New ‘Technology? Critically analyse. sperpiLOtgse cffeed WOU Damper BC upprt Sanorg UNpessOe amen” eotAlag ymca 21, Blaborate upon the proce research, neds pLpgid Aras Shasta dasteanyn” AB? Cruseren te! of conducting 9 3 6136S TS4A