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Canadian skin care market trends

Product DB Canada Toronto Trade Center Lee Hee-won 2021-04-30 Source: KOTRA
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promising
Keyword #cosmetics #Facial Care #skin care #CleanBeauty #K-Beauty #Korean cosmetics #Korean skin care
#Clean skin care #Canadian cosmetics #Canada #Toronto #Toronto Trade Center
- Emerging ‘clean beauty’ trend that considers skin health, animal protection, and eco-friendliness -
- High preference for functional products such as anti-aging -
- Imports of Korean skin care products have increased by an average of 19% per year over the past fi
ve years -
As interest in health care increases due to COVID -19 , beauty care is also changing toward improving s
kin health and pursuing eco-friendly consumption . As consumers begin to consider good ingredients
and eco-friendly materials, we have become more cautious when choosing skin care products . In the
Canadian skin care market, eco-friendly and clean beauty trends that emphasize environmental impa
ct along with healthy skin are in the spotlight. Canadian consumers also have a high preference for ant
i-aging products that help prevent or reduce aging, such as skin wrinkles and dryness. Meanwhile, the
use of online markets to purchase skin care products is increasing due to the prolongation of COVID-1
9. Accordingly, it is expected that companies will need various strategies to target consumer needs in a
non-face-to-face era that is different from before.
Product name and HS code
Skin care items, including body , facial , and hand care , fall under HS code 3304.99 .
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Market size and status

According to market research firm Euromonitor , the size of the Canadian skin care market in 2019 rec
orded 2.376 billion Canadian dollars, a 3.4 % increase compared to the same period last year . This ma
rket has been showing stable growth at an average annual rate of 3.6% over the past five years , and th
e field showing the highest growth is facial care, which has high sales of basic products such as lotions
, creams , and cleansing products .
Skin care product lines in Canada are divided into body, facial, hand, and skin care kits . The highest-s
elling category was facial care, with total sales in 2019 reaching CAD 1.747 billion , a 4.5% increase fro
m the same period last year , accounting for approximately 75% of total skincare sales . The next highe
st selling product lines include body care (18%), skin care set (7%), and hand care (2%) .
Canadian skin care market size
( Unit : C$ million )
division 2015 2016 2017 2018 2019
body care 382 389 397 408 420
facial care 1,511 1,556 1,609 1,675 1,747
hand care 48.0 48.8 49.8 51.1 52.4
skin care kit 132 150 160 163 156
Sum 2,073 2,144 2,216 2,297 2,376
Note : Based on HS Code: 3304.99
Source : Euromonitor
Emergence of vegan and clean beauty trends
Thanks to ethical and value consumption, which has emerged as a global consumption trend, interest
in vegan and clean beauty products is also increasing . Previously, clean beauty meant cosmetics mad
e with ingredients that were safe and gentle on the skin, but the concept has now expanded to cosmet
ics that minimize the impact on the global environment throughout the entire production and consum
ption process. Vegan products refer to products that maintain the social value of excluding animal test
ing throughout the entire cosmetics manufacturing process and take into account ingredients that are
harmless to the human body and environmental issues.
According to experts who participated in the ' Canadian Cosmetic Certification Online Seminar ' held a
t the KOTRA Toronto Trade Center on April 13 , socially conscious Canadian consumers emphasized th
at they have a high level of trust in vegan and clean beauty products. . In addition, if a cosmetics comp
any obtains ' Cruelty Free Certification ' or ' Leaping Bunny Certification ' from a global animal protecti
on organization that certifies the exclusion of veganism and animal testing , consumer confidence will
increase. He added that it would be helpful . At Sephora Canada, Canada's largest cosmetics distributi
on company, vegan and clean beauty products are popular as bestsellers . These products have comm
on features such as eco-friendly packaging , use of good ingredients , and exclusion of animal testing ,
and some of them also contain functional ingredients such as wrinkle improvement and whitening .
Major vegan / clean beauty skin care products
( Unit : C$)
divis product name Company na item product photos price
ion me
One Protini ™ Polypepti Drunk Elepha

de Moisturizer nt cream 89
Watermelon Glow
2 Niacinamide Dew Glow Recipe Serumule∙ Ampo 45
Drops
Green Clean Makeu cleansing bal

3 p Removing Cleans Farmacy m 45
ing Balm
Squalane + 10% Vit Serum ∙ Ampo

4 amin C Dark Spot S Biossance ule 82
erum
5 Unseen Sunscreen Super goop! sunscreen 45

SPF 40
Note : Price does not include tax.

Source : Sephora Canada
Major companies and competition status
As of 2019 , the cosmetics manufacturing company with the highest market share in Canada is L' Oréal
Canada, accounting for 17.8% . This is followed by Procter & Gamble and Estee Lauder Cosmetics Can
ada, which occupy high shares of 9.3% and 7.9%, respectively . By brand , sales of skin care products s
uch as L'Oréal Canada's brands Lancôme and Vichy were found to be particularly high .
In 2018 , as part of its digital acceleration strategy, L'Oréal Canada acquired ModiFace, a Canadian com
pany specializing in facial recognition technology in the cosmetics sector, and developed a 'virtual ma
keup' service . As online stores become more active due to the economic lockdown caused by COVID -
19 , online sales of skin care products are also increasing . In addition , Shopper 's Drug Mart, Sephora
Canada, etc. are attracting the attention of online consumers by operating loyalty programs . Through
this program , consumers can accumulate points and use them conveniently online and offline when p
urchasing products .
Market share by skin care company
( unit : %)
rank Enterprise Share
ing 2018 2019
One L'Or é al Canada Inc. 17.7 17.8
2 Procter & Gamble Inc. 9.2 9.3
3 Est é e Lauder Cosmetics (Canada) Ltd. 7.0 7.9
4 Johnson & Johnson (Canada) Inc. 7.0 7.0
5 Beiersdorf Canada Inc. 3.9 3.9
6 Unilever Canada Inc. 3.8 3.7
7 Clarins Canada Inc. 2.9 3.0
Source : Euromonitor
Over the past five years, skin care imports have grown by an average of 4% per year.
As of 2020 , Canadian skin care imports decreased by about 9.9% compared to the same period last ye
ar due to the aftermath of COVID -19 , but over the past four years (2016-2019 ) , imports maintained a
steady growth rate at an average annual rate of 9% . The main importing country is the United States,
accounting for 61% of the total import market in 2020 . This was followed by France with 13% and Kor
ea with 4% . The import volume of Korean skin care products in 2020 was 57.93 million Canadian dolla
rs, an increase of 17% compared to the same period last year , ranking third among the entire import
market .
Skincare Import Size Trends
( Unit : C$ thousand , %)
2020 _
rankingcountry name 2016 _ 2017 _ 2018 _ 2019 _ 2020 _ Import Shar
e
One USA 706,857 767,765 842,083 877,147 802,870 61
2 france 164,295 174,803 199,432 213,278 173,474 13
3 korea 29,021 35,817 49,040 49,417 57,938 4
4 japan 16,436 21,687 31,988 40,393 42,933 3
5 Italy 26,709 43,783 55,997 47,583 41,602 3
6 uk 35,366 37,037 37,521 36,107 34,254 3
7 china 24,251 31,952 34,555 39,038 31,548 2
8 germany 18,191 26,041 27,808 25,876 23,441 2
9 Swiss 21,965 24,022 25,401 34,166 21,995 2
Canada
10 ( re-import 17,618 21,707 20,298 18,793 12,379 One
)
Sum 1,132,299 1,261,704 1,407,354 1,468,473 1,322,279
Note : Based on HS Code: 3304.99
Source : Statistics Canada
main distribution channels
The main distribution channel in the Canadian skin care market is through offline sales, but the online
market is expanding in the aftermath of COVID- 19 . Skin care products are mainly sold through large g
eneral retailers such as Walmart , Costco , Superstore , and Shopper 's Drug Mart, or cosmetics specialt
y retailers such as Sephora Canada. . According to Euromonitor , online sales of skin care products hav
e increased as cosmetics companies and retailers have actively entered the online market due to the e
conomic blockade caused by COVID- 19 . According to an official from a local cosmetics distribution co
mpany , the increase in online store usage is expected to continue even after COVID-19 is over, and adv
ised that companies preparing to enter the local market are recommended to establish offline and onli
ne marketing strategies at the same time .
Labeling and Certification

To legally sell skin care in Canada, you must comply with Health Canada's labeling regulations . It is im
portant to be aware of Canada's official languages and to include French and English on packaging an
d labeling . In particular , when preparing French labeling, it is recommended that you consult with a c
ompany specializing in French translation to ensure that the process is error-free .
스킨케어 제품의 경우, 각 제품의 성분 및 기능성 문구 표시에 따라 자연건강제품 번호(NPN), 의약품 번호(DIN) 등의
취득이 요구된다. NPN/DIN 발급기간은 최소 6개월, 5,000 달러 이상이 소요되며, 등록 절차와 비용은 제품에 따라 상
이하다. 특히, 썬크림, 기능성, 여드름, 미백 등은 엄격하게 다뤄지고 있기 때문에 캐나다 보건부가 규정하는 화장품 제
한 및 금지 성분을 사전에 필수적으로 검토해야 한다.* 참고로, 지난 2020년 10월 캐나다 보건부는 일부 화장품 제한
및 금지 성분들에 대한 개정안을 제안했으며, 최종 결정 시 동 성분 사용에 각별한 주의가 요구된다. 한 예로, 진출 기업
이 패키징, 라벨링, 화장품 등록 등을 모두 완벽하게 진행했음에도 불구하고, 캐나다 보건부가 규제하는 성분 검토를
누락하여 큰 피해를 입은 케이스가 있다. 때문에, 제한 및 금지 성분에 대한 사전 검토는 필수적이다.
* Cosmetic Ingredient hotlist: www.canada.ca/en/health-canada/services/consumer-product-safety/c
osmetics/cosmetic-ingredient-hotlist-prohibited-restricted-ingredients/hotlist.html
신규 개정 요청된 제한 및 금지 성분 목록
성분명
1. Ethylhexyl Ethylhexanoate
2. Azelaic acid
3. Retinol and its esters
4. Retinoic Acid, Polyhydroxic Acids (AHA)
5. Eucalyptus Oil
6. Peroxide
7. p-Hydroxyanisole
주: 2020년 10월 기준
자료: 캐나다 보건부(Health Canada)
또한, 자연건강제품 및 의약품으로 구분되는 스킨케어 제품을 수출하기 위해서는 현지 수입자의 업소 허가(SL, Site Li
cense) 취득이 반드시 필요하다. 참고로 캐나다에서는 캐나다 보건부의 허가 없이 미국 혹은 유럽 인증만을 취득한 제
품에 대한 판매는 허용되지 않으며, 타국가에서 인정한 성분이어도 캐나다 보건부에서 금지한 성분을 보유한 제품은
판매가 금지되는 점을 인지해야 한다. 또한, 화장품 인증에 대한 다수의 경험이 있는 전문 에이전시와의 컨설팅을 통해
인증 취득을 준비하는 것이 총 소요 기간을 절감할 수 있는 방법이다.
관세율
2015년에 발표한 한-캐나다 FTA에 의거하여 한국산 스킨케어 제품은 무관세가 적용된다. 일부 제품의 성분 및 용도에
따라 의약품으로 분류될 경우, 다른 관세율이 적용될 수 있기 때문에 수출 전 면밀한 검토가 필요하다.
스킨케어 제품 수입 관세율
(단위: %)
미국∙멕시코 포괄적∙점진적 환태평양경제
품목명 한국1 개발도상국2 최혜국3 4
(HS Code) (KRT) (GPT) (MFN) (UST, MXT) 동반자협정 회원국(CPTPP)5
스킨케어 0 3 6.5 0 0
(3304.99)
주1) 한-캐나다 FTA(Canada-Korea FTA) 특혜관세: 원산지가 한국인 제품에 대해 적용되는 세율(한-캐나다 FTA는 2
015.1.1. 발효되었으며, 2021년에는 한-캐 FTA 7년차 관세율이 적용됨)
주2) 일반특혜관세(General Preferential Tariff): 원산지가 개발도상국인 제품에 대해 적용되는 세율
주3) 최혜국(Most Favored Nation) 관세: 캐나다와 FTA를 체결하지 않은 일반 국가들의 제품에 적용되는 세율
주4) 미국-멕시코-캐나다 협정(USMCA) 특혜관세: 미국 및 멕시코산 제품에 적용되는 세율로 NAFTA를 대체하는 신
규협정 관세
주5) 포괄적․점진적 환태평양경제동반자협정(CPTPP, Comprehensive and Progressive Agreement for Trans-
Pacific Partnership) 관세: 회원국(일본, 뉴질랜드, 칠레, 싱가포르, 브루나이, 호주, 페루, 베트남, 말레이시아, 멕시
코) 중 CPTPP를 비준한 국가에 적용되는 세율
자료: 캐나다 국경관리청(CBSA)
시사점
캐나다 스킨케어 시장은 2024년까지 연평균 1.5%로 성장하여 25억 3200만 캐나다 달러에 이를 것으로 전망된다. 토
너, 로션, 크림 등을 포함한 페이셜케어 분야의 성장이 가장 두드러질 것으로 예상된다. 특히, 코로나19로 인한 건강 개
선, 환경 문제 등에 대한 관심 증대로 무해 성분 사용, 친환경 패키징 적용, 동물실험 배제 등의 ‘클린뷰티’ 트렌드가 지
속 확산될 것으로 전망된다. 환경과 윤리적 소비를 고려하는 그린 컨슈머(Green Consumer)들이 늘어나면서 뷰티 업
계에서도 지속가능성이란 키워드가 중요시되고 있다. 특히, 코로나19 사태로 온라인 쇼핑, 포장 배달이 폭발적으로 증
가하면서 쓰레기 대란이 사회 문제로 부각되고 있다. 이에 따라 다수의 화장품 기업들도 지속 가능한 클린뷰티 트렌드
를 지향하기 위해 친환경 패키징 도입에 발 빠르게 나서고 있는 추세이다.
캐나다 스킨케어 시장 전망
(단위: C$ 백만)
구분 2020년 2021년 2022년 2023년 2024년
바디케어 421 423 427 434 441
페이셜케어 1,757 1,776 1,800 1,834 1,874
핸드케어 53.1 53.6 54.2 54.7 55.5
스킨케어 키트 153.8 153.4 156.3 158.7 161.5
합계 2,385 2,400 2,438 2,481 2,532
자료: Euromonitor
현지 바이어에 따르면, 캐나다에선 K-뷰티 제품들이 럭셔리 제품군으로 인지되고 있으며 특히 스킨케어 및 바디 제품
에 대한 선호도가 높은 것으로 나타났다. 하지만 마유(horse oil), 달팽이액(Snail-mucin) 등의 동물성 원료가 포함된
제품들에 대한 시선은 긍정적이지 못한 편으로 현지 시장에서 취급하기 어렵다는 의견이 있었다. 또한, 제품 패키징에
안티에이징, 주름 개선, 여드름 치료, 화이트닝 등에 관련된 기능성 문구가 포함되어 있을 경우, 자연건강제품 및 의약
품 등으로 분류될 수도 있다. 따라서 이에 대한 승인 절차가 까다롭고 비용도 많이 소요되기 때문에 기능성에 대한 문구
를 제외하거나 단어를 변경해 사용하는 것을 권장하였다. (예: ‘Whitening/Brightening’ -> ‘Glow’)
In addition , a local cosmetics distribution expert said that in order to enter the Canadian skin care ma
rket, it is necessary to establish a digital strategy and actively communicate with customers through s
ocial media . Detailed information about products is presented in a variety of ways through YouTube c
hannels , broadcast programs , smartphone apps, etc. He added that corporate sustainability , use of i
ngredients that are harmless to the human body , application of eco-friendly packaging , and review of
ingredient manufacturing history are also important in increasing consumer trust . In addition to short
-term entry plans for export companies, the need to prepare market expansion plans in advance was a
lso emphasized . In the future, we hope that local consumers will have easier access to K- beauty prod
ucts through the expansion of Korean skin care brands that fit the clean beauty trend into the local ma
rket .
Source : Euromonitor, Statistics Canada , Health Canada , Canada Border Services Agency (CBSA), Sep
hora Canada , KOTRA Toronto Trade Center data compilation
<Copyright: ⓒ KOTRA & KOTRA Overseas Market News>
In the case of KOTRA's copyrighted work (Canadian Skincare Market Trends), it can be used in accordance
with the conditions of 'Public Nuri Type 4: Source indication + No commercial use + No modification'.
However, photos and images cannot be used because the copyright belongs to a third party.
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2/27/24, 5:49 PM Product DB - KOTRA Overseas Market News Product/Industry > Product DB > Product DB

Canadian skin care market trends

Market size and status

One Protini ™ Polypepti Drunk Elepha

Green Clean Makeu cleansing bal

Squalane + 10% Vit Serum ∙ Ampo

5 Unseen Sunscreen Super goop! sunscreen 45

Note : Price does not include tax.

Labeling and Certification

<Copyright: ⓒ KOTRA & KOTRA Overseas Market News>

Other news most viewed by people who viewed this news

3 Australian basic cosmetics market trends

Major industries by country

PreviousPakistan Excavator Market Trends

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