REPORT OF CHECKPOINT 3

EXE101

PROJECT “TRANSFLOW”
*********

INFORMATION OF GROUP

Group name: Transflow - Group 11 Class: AI1701

Course: EXE101 Lecturer: Vuong Tieu Oanh

MEMBER

1. Cu Thi Phuong Nga 4. Duong Quoc Khanh

2. Pham Trinh Huyen My 5. Duong Minh Hoang

3. Ho Phuc Hung 6. Dinh Quoc Dat

 TABLE OF CONTENTS

1. Product 3
2. Pricing 5
3. Place 6
4. Promotion 6
5. People 7
6. Process 8
7. Physical Evidence 9
1. Product
Core Product:
- The core product of your manga translation app is the solution it provides to manga
readers who want to enjoy manga in languages they are not fluent in. It addresses the
fundamental need for understanding and enjoyment of manga content.
- The core product of the manga translation app is the ease of use for the user. Instead
of uploading one image at a time like other apps, our product can offer a batch folder
translation.
- Moreover, our product can take context of the manga frame into translation to output
a better translation quality

Actual Product:
- The actual product encompasses the tangible features and functionalities of the app
that users interact with. This includes the user interface, translation algorithms, and
additional features.
- The app's user interface should be intuitive and easy to navigate, ensuring a smooth
user experience. It should allow users to upload manga panels easily and receive
translations quickly.
- The AI translation algorithms are the core technology behind the app, responsible for
accurately translating the text within manga panels. These algorithms should prioritize
semantic context to provide more meaningful translations instead of literal
word-for-word translations.
- Additional features may include options for customization, such as choosing between
formal and informal language, adjusting translation accuracy levels, and saving
favorite translations.

Augmented Product:
- The augmented product encompasses the additional benefits and services that
differentiate your app from competitors and enhance the overall user experience.
- Integration with social media platforms could enable users to share their favorite
manga panels with translated text, fostering community engagement and interaction.
- The app could also include a feedback mechanism where users can provide input on
translations, helping to improve accuracy and refine the algorithm over time.
- Advance, Premium and Business service can offer more smooth and streamlined
workflow for users.

Present clearly about the product, how it works, and its operation
Present the product portfolio:
- Manga Translation App:
+ User-friendly interface for easy navigation and interaction.
+ Translation algorithms optimized for semantic context to enhance understanding.
+ Ability to upload a whole folder or a long strip of pdf to receive translation quickly
+ Customization options for language style and character font

- Feedback mechanism:
+ Users can send feedback to developers through in-app feedback function.
+ Users can provide input on translations, contributing to continuous improvement.

- Free service
+ 5 credits per week (auto reset every week)
+ Can still access most of our service

- Advanced service:
+ 600 credits one time purchase (Do not reset)
+ Additional 10 credits per week
+ Better and faster translation
+ Priority support
+ Ad-free experience

- Premium service:
+ 2500 credits one time purchase (Do not reset)
+ Additional 50 credits per week
+ Better and faster translation.
+ Better priority support.
+ More advanced character fonts.
+ Ad-free experience.
 - Business service: (Contact for more details)
+ Unlimited credit depend on the user payment
+ Better and faster translation.
+ Better priority support.
+ More advanced character fonts.
+ Ad-free experience.

- Community Engagement tools:

+ Be able to share translation through social medias
+ Join in discussion forums, chat rooms

2. Pricing
Choose a price competition strategy based on the following factors:

1. Target:
- Attract price-sensitive customers
- Gain market share

2. Competitive situation in the market

- Competitors are adopting the strategy: Peer-to-peer pricing
⇒ Set prices lower than competitors to attract price-sensitive customers: Set prices lower
than competitors BUT the difference from regular lower pricing is that the product is limited
in features and functions
then the main focus of the business is on the added value that the product provides even
though the product and its features are similar (or even superior) to competitors.

- Determine the initial expected price for the company's products and services based on
the following factors:
Lowest price for products and services today: 16k/ available unit
The highest price that users can accept: 20k/ available unit
⇒ Estimated price for 1 product: 10k/unit

3. Cost Product Based

The enterprise's production costs can meet the strategy that the enterprise chooses

Determine the production costs of the business

These costs include:
- Cost of producing products and services:
+ Maintenance cost: 300k/month (fixed)
⇒ Break-even unit about 30 chapters (can be completed within 1 day)
⇒ Competitive pricing usually only focuses on competitors. It would ignore consumer
demand and production costs.
⇒ Consider both factors:
+ Enterprises have advantages in terms of production costs
+ Similar services on the market are provided with no difference in quality + no brand
advantage in the market

3. Place
The company will carry out distribution through three main channels:
- Official website: The development team will create a translation website for users to
utilize and purchase comic translation services through that platform.
- App stores: The translation software will typically be distributed through app stores
such as the App Store (for iOS), Google Play (for Android), or the Microsoft Store
(for Windows).
- Retail partners: The team will post articles in translation groups and communities on
Facebook, targeting retail partners.

4. Promotion
The promotional tools for the project's marketing plan that can be used are as follows:
a. Advertisement:
- Time: Approach Awareness Phase
- Method:
Create online advertising campaigns on platforms such as Google Ads, Facebook
Ads, or specialized comic websites.
Take advantage of paid advertising for keywords related to automatic comic
translation to increase your search engine visibility.

b. Promotion:
- Time: Promotion and Expectation Phase (Consideration)
- Method:
Organize promotional events such as discounts or free ancillary services when users
register to use your service.

c. Direct marketing:
- Time: Promotion and Expectation Phase (Consideration)
- Method
Create product introduction videos on platforms such as YouTube, TikTok, or
video-sharing websites to share images and videos demonstrating how the software
functions in real-life scenarios. Additionally, engage directly with the community by
responding to inquiries and sharing updates.
 Partner with bloggers or celebrities in the comics community to showcase your
products.

d. Personal selling:
- Time: Conversion and selling phase
- Method
Create a personal experience for users by offering a free trial or personalized service
plan.
Create flexible service packages to fit each user's specific needs.

e. Public relations:
- Time: Relationship Building and Customer Care Phase (Retention)
- Method
Write and publish reports, articles, or press releases to announce product launches.
Participate in events, exhibitions or conferences in the comic industry to build
relationships with the community and partners.

5. People

Development Team: This comprises software developers and engineers. In order to

encourage engineers to complete tasks creatively and deliver a high-quality product, the
company offers perks such as providing top-notch equipment, creating a comfortable working
environment, offering mentorship, and providing support from experienced colleagues.

Customer Support Staff: These employees undergo company-sponsored training on

effective communication, interpersonal skills, and problem-solving to better assist customers.

Marketing Team: This team is responsible for promoting and advertising the translation
software. Members of this team receive additional bonuses based on the customers they
attract to the company.

Recruitment Team: The recruitment process is rigorous as it starts with having high-quality
recruitment personnel. Members of the team undergo additional training to enhance their
skills, and they receive additional bonuses for successfully recruiting high-quality employees
for the company.

Management Team: Due to the significant impact of managerial roles on the success of
product projects, the management team is rewarded with higher compensation and bonuses
compared to some other teams in the organization.

To make the departments work efficiently and enjoyably, the company will provide the
following benefits, which any new employee joining the company will be entitled to:
 - Health Insurance: Offering a comprehensive health insurance package for
employees.
- Equipment and Work Tools: Providing modern and high-quality work equipment to
ensure optimal work performance.
- Vacation and Holiday Time: Implementing flexible vacation policies and supporting
holidays to help employees maintain a balance between work and personal life.
- Flexible Working Policies: Supporting remote work or flexible working policies to
create convenience for employees.
- Training and Development Policies: Assisting employees in developing skills and
enhancing their expertise through training and development programs.
- Family Support Policies: Providing support for pregnant women and maternity leave
policies.

6. Process
The process aspect of the 7P model focuses on the procedures and methods used to deliver
software to customers as well as the customer journey from discovery to adoption.

1. Development Process:
Scrum is a software development method that enables faster and more effective
development processes. By adhering to the Scrum framework, teams can build
products more flexibly, adapting to changes in requirements and priorities. This
iterative approach allows for greater responsiveness and ensures that the product
meets the evolving needs of the stakeholders.

2. Distribution Process:
The distribution process for our software is designed with simplicity and convenience
in mind to encourage widespread adoption. Customers have easy access through
subscription services or by visiting our website directly. To reach our target audience
effectively, we utilize popular distribution channels such as Facebook and TikTok.
With this straightforward approach, we aim to make the adoption process as seamless
as possible for our customers.

3. Upgrade and Update Process:

Our upgrade and update process is designed to ensure that users always have access to
the latest features and improvements. We update the latest technology on a backend
server and only deliver products so that user don’t need to worry about installing or
updating.
4. Feedback and Customer Support Process:
Encourage users to provide feedback on their experiences through dedicated email.
And our team is highly responsive, ensuring that inquiries are addressed promptly.
7. Physical Evidence
- Logo

- App UI

- Web UI