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The equation of exchange has been stated by Cambridge economists , Marshall and
Pigou in a form different from Irving Fisher.
Following the lead of Dr. Marshall, some Cambridge economists, specially Pigou,
Robertson, Keynes including R.G. Hawtrey, popularized and adhered to a slightly different
version of the quantity theory of money, known as the cash balance approach, on account of
its emphasis on cash balance (instead of transactions).
According to cash-balance approach, the value of money depends upon the demand for
money. But the demand for money arises not on account of transactions but on account of its
being a store of value. Money has two characteristics—flatness and roundness—money sitting
and money on wings— to serve as a store of value and as a medium of exchange. “In the one
use money piles up, in the other it runs round.”
Thus, according to the advocates of this theory the real demand for money comes from
those who-want to hold it on account of various motives and not from those who simply want
to exchange it for goods and services: just as the real demand for houses comes from those
who want to live in them and not from those who simply want to construct and sell them.
This type of demand for money arises from the fact that holding of money has great
utility, as when it is held (hoarded) it acquires wealth value. Hence, instead of interpreting the
‘demand for money’ with reference to its ‘medium of exchange’ function as is done in the
transactions approach; it is interpreted with reference to the ‘store of value’ function of money
in the cash balance. It is, thus, the demand for ‘money sitting’ rather than money ‘on wings’
that matters.
It may, however, be made clear that in determining the amount of these cash balances
the individuals and institutions are guided only by their real value. Thus, an individual is
concerned with the extent of his liquid command over real resources. The community’s total
demand of money balances constitutes a certain proportion of its annual real national income
which the community seeks to hold in the form of money (liquid cash).
Thus, according to cash balance approach, the value of money depends upon the demand
for money to be kept as cash. If one puts the problem as one of the amount of money an
individual will choose to hold, the framework of this approach that suggests itself is one in
which constraints and opportunity costs are the central factors, interacting with individual’s
tastes.
As far as the Cambridge approach is concerned, the principal determinant of people’s
taste for money holding is the fact that it is a convenient asset to have, being universally
acceptable in exchange for goods and services. The more transactions an individual has to
undertake the more cash will be he want to hold.
To this extent the approach is similar to Fisher’s, but the emphasis is on want to hold,
rather than on have to hold. This is the basic difference between the Cambridge monetary
theory and Fisher’s framework. The essence of this theory is that the demand for money, in
addition to depending on the volume of transactions that an individual might be planning to
undertake, will also vary with the level of his wealth, and with the opportunity cost of holding
money, the income foregone by not holding other assets.