TABLE OF CONTENTS

CHAPTER PAGE
PARTICULARS
NO NO

I INTRODUCTION 1-3

II REVIEW OF LITERATURE 4-7

III PROFILE OF THE COMPANY 8-11

IV DATA ANALYSIS AND INTERPRETATION 12-31

V FINDINGS, SUGGESTIONS & CONCLUSION 32-33

BIBLIOGRAPHY 34

QUESTIONNARIE 35-37
 LIST OF TABLES

TABLE NO TITLES PAGE NO

4.1 GENDER 12
4.2 AGE 14
4.3 MARITAL STATUS 16
4.4 EDUCATION 18
4.5 ORGANIZATIONS PRECEPTION OF QUALITY 20
4.6 RATE THE IMPORTANCE OF PRODUCT QUALITY 22
4.7 SITE SUPERVISION 24
4.8 CERTIFICATE OF MATERIAL 26
4.9 COMPANY SAFETY MANAGEMENT 28
4.10 REDESIGN 30
 LIST OF CHARTS

CHART NO TITLES PAGE NO

4.1 GENDER 13
4.2 AGE 15
4.3 MARITAL STATUS 17
4.4 EDUCATION 19
4.5 ORGANIZATIONS PRECEPTION OF QUALITY 21
4.6 RATE THE IMPORTANCE OF PRODUCT QUALITY 23
4.7 SITE SUPERVISION 25
4.8 CERTIFICATE OF MATERIAL 27
4.9 COMPANY SAFETY MANAGEMENT 29
4.10 REDESIGN 31
CHAPTER – I
INTRODUCTION
 A STUDY ON CONSUMER PREFERENCE IN BALU HONDA TWO
WHEELERS AT THANJAVUR
INTRODUCTION
The market of two wheelers is very wide and because of technology,
new products (two- wheeler) with new features are introduced day by day. The
level
of competition is also very high in two-wheeler market. Therefore, because of this
competition the companies have to invest much more in research area for
survival and success. The invention of the first two-wheeler is a much-
discussable issue. "WHO invented the first motorcycle?" this seems like a simple
question, but the answer is quite complicated.

Two-wheelers originated from the "safety" bicycle that is the bicycles with front
and rear wheels of the same size with a pedal crank mechanism to drive the rear
wheel. Those bicycles, in turn origin from high-wheel bicycles. The high-wheelers
origin from an early type of pushbike, without pedals, propelled by the rider's feet
pushing against the ground. These appeared around 1800, used iron-banded
wagon wheels, and were called "bone-crushers," both for their jarring ride, and their
tendency to toss their riders.
Edward Butler, an Englishman, built the first motor tricycle in 1884. The first
gasoline-engine motorcycle to appear publicly was built by Gottlieb Daimler,
of Bad Cannstatt, Germany, in 1885.
Gottlieb Daimler, who later teamed up with Karl Benz to form the Daimler-Benz
Corporation is credited with building the first motorcycle in 1885, one wheel in
the front and one in the back, although it had a smaller spring-loaded outrigger
wheel on each side. It was constructed mostly of wood, the wheels were of the
iron-banded wooden-spokes. wagon-type, and it definitely had a "bone-crusher"
chassis! This two- wheeler was powered by a single-cylinder Otto-cycle engine,
and may have had a spray-type carburetor. One of this type of machine was
demonstrated at fairs and circuses in the eastern US in 1867. The first practical
engines and motorcycles were designed by the French and Belgians, followed by

1
British, German, Italian, and American makers.
The popularity of the vehicle increased, especially after 1910. During World War
FIRST, the motorcycle was used by all branches of the armed forces in
Europe, principally for dispatching. After the war, it enjoyed a sport craze until
the Great Depression began in 1929. After World War II, motorcycles are being
used for high- speed touring and sport competitions.
During the 1950s with the help of Western Europe and parts of the United
States, the development of a new type of vehicle that is light weighted
motorcycle is become possible, later on it is known as moped. The first moped
Originating in Germany as a 50-cubic-centimetre machine with simple controls
and low initial cost, it was largely free of licensing and insurance regulations
except in Great Britain. The more sophisticated motor scooter originated in Italy
after World War II, led by manufacture of a 125-cubic-centimetre model. Even
with strong competition from West Germany, France, Austria, and Britain, the
Italian scooters maintained the leading position in the diminishing market

India is the second largest manufacturer and producer of two- wheelers in the
world. It stands next only to Japan and China in terms of the number of two-
wheelers produced and domestic sales respectively. This distinction was achieved
due to variety of reasons as if restrictive policy followed by the Government of
India towards the passenger car industry, rising demand for personal transport,
inefficiency in the public transportation system etc.
The Indian two-wheeler industry made a small beginning in the early 50s when
Automobile Products of India started manufacturing scooters in the country. In
1948, Bajaj Auto began trading in imported Vespa scooters and three-wheelers.
F i n ally, in 1960, it set up a shop to manufacture them in technical
w i th
collaboration
Piaggio of Italy. The agreement expired in 1971. In the initial stages, the

scooter
segment was dominated by Automobile Products of India (API), it was later
overtaken by Bajaj Auto. Although various government and private enterprises
entered the fray for scooters, the only new player that has lasted until today
is LML. Under the regulated regime, foreign companies were not allowed to

operate
3
in India. It was a complete seller market with the waiting period for getting a
scooter from Bajaj Auto being as high as 12 years. Because of government
regulation, foreign companies were not allowed to operate in Indian market.
2
It was a complete seller market with the waiting period for getting a scooter from
Bajaj Auto being as high as 12 years.
The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki
and Honda brought in the first two-stroke and four- stroke engine motorcycles
respectively. The industry had a smooth ride in the 50s, 60s and 70s when the
Government prohibited new entries and strictly controlled capacity expansion. The
industry saw a sudden growth in the 80s.

The two-wheeler market was opened to foreign competition in the mid- 80s. Then
the market leaders - Escorts and Enfield - were caught unaware by the
attack of the 100cc bikes of the four Indo-Japanese joint ventures. With the new
feature of fuel-efficient low power bikes, demand swelled, resulting in Hero Honda
-
then the only producer of four stroke bikes (100cc category), gaining a top slot.

The entry of Kinetic Honda in mid-eighties with a barometric scooter helped in

providing ease of use to the scooter owners. This helped in inducing youngsters
and working women, towards buying scooters, who were earlier, inclined towards
moped purchases
In 1990, the entire automobile industry saw a drastic fall in demand. This
resulted in a decline of 15% in 1991 and 8% in 1992, resulting in a production
loss of 0.4mn vehicles. Excluding Hero Honda, all the major producers suffered
from recession. Hero Honda showed a marginal decline in 1992.The reasons for
recession in the sector were the constant rise in fuel prices, high input costs and
reduced purchasing power due to significant rise in general price level and credit
crisis in consumer financing. Factors like increased production in 1992, due to
new entrants joined with the recession in the industry resulted in companies either
reporting losses or a fall in profits.

3
CHAPTER –II
REVIEW OF LITERATURE
CHAPTER -II
Review of literature
Preference or taste is a concept used in the social science particularly economics,
it assumes a real or imagined “choice” between alternatives and the possibility of
rank ordering of these alternatives based on happiness, satisfaction, gratification,
enjoyment, utility they provide more generally. It can be seen as a source of
motivation. Cognitive sciences individual preferences enable choice of objectives
goals. In addition, more consumption of a normal goods is generally (but not
always ) assumed to be preferred to less consumption. Preference rank translation
is a mathematical technique used by marketers to convert stated preferences in to
purchase probabilities that is into an estimate of actual buying behavior. It takes
survey data on consumers’ preferences and converts it in to actual purchase
probability.
One consumer would in general have different consumption behaviors or
preference from another. He may spend money on computers and technical books
while the other may spend on two-wheelers. Availability of this information on
consumer preference will be of great value to a marketing company. E.g. A bank or
a credit card company that can use this information to target different groups of
consumer for improved response rate or profit. By the same to key information on
consation preference of the residents in one specific region for improved profit.
1) According to tray Norcross, London, I believe very strongly that consumers
have a right just because it is getting harder to reach consumers does not mean
that marketers should be more devious or more forceful in their attempts to reach
us. In fact, quite the opposite, many of us are happy to be contacted with relevant
timely, meaningful offers. However, it is going to be on our terms, no longer
victims of aggressive marketing we want to participate in the process with trusted
brands and partners. Come and hang out with me here on consumer preference
and learn how as a consumer. You can have more control than you thought. How
you can research people in an effective and respectful way. Today as we know
that the growth rate of two-wheeler industry is too high and due to the high level
of competition each and every company has to introduce new two-wheeler into the
market is not a easy task, the preference of the consumer. So that the companies
can emphasis more on that kind of features which the customer are demanding.
For this reason we are going to study on personal preference of customer.
4
Today all most all products are available for the buyers and also number of
alternatives are available while they are taking purchasing decision. The aim of
marketer is to meet and satisfy target customer’s need and wants. The field of
customer preference studies how individual group and organization select, buy
use and dispose of goods service, ideas and experience to satisfy their need and
desires. So the knowledge of preference is essential for marketers because the
customer bring change in to the marketer.
2) According to Prof. Sana Khan and Ms. Shreya Jain (2018)
T hi s r e s arch titled “A Study on Usage of two wheelers for Sustainable
of O n l in e
Growth Business” focuses on the on the frequency and the problems faced by
consumers

while using
o n li n e p a y m ent methods. The researchers also examined the effect of
c o n t r ib u ti o n
e-payments towards the sustainability of the business growth in India, these were
the main

objectives of
th s r e s e a rc h p p er. The research conducted is a descriptive
p ri m a r y d a ta w a s
research and the collected through a structured questionnaire send to users of e-
payment methods

and the
s a m p l e s iz e w as 1 0 0 participants which was collected
t e c h n i qu e . T he to o ls
random sampling
used in this research was Pivot tables and frequency. The findings of this research

suggested
th e u s e rs of e-payments have increased and it has become more
that m a jo r i ty
popular and of the users used online payments because of coupons and discounts
in those

transactions.

3) According to Dr Hem Shweta Rathore (2016)

T h e s tudy titled “Adoption of Digital Wallet By Consumers” focuses on the
w h ic h
factors influence customers decision about using digital mode of payment for a
particular

transaction.
T h e re s a rcher also tried to analyze the various risks and challenges
cu s to m e rs
faced by the while using various digital wallets. The data was collected through
a structured

questionnaire
w h i c h wa s r e sp onded by 132 respondents. This research used
m 5 e t h od A N O V A
Quantitative for getting the statistical result from the respondents. The
researcher also gave
some
s u g gestions like to educate the consumers about the benefits of using digital
a s a
wallets

6
Research Objectives:
To know the perception about Honda two-wheeler in Navsari region.

To find out the attribute which are consider by consumer while purchase
two- wheeler.
To know the image of the Hero-Honda two-wheeler in the mind of consumer.
To determine the degree of association between the different Honda two-wheeler
models and demographic variables with respect to satisfaction.
Research Design:
Here, I have selected the Descriptive research design because here we want to
study the behavior of customers about two-wheeler.
Sampling Design:
Here non-probability convenience sampling has been used.

Sample Size:
The sample size is 200 respondents. However, I have considered 180 sample
respondents.
Sampling Unit:
The sampling unit has been considering them who can come for inquiry at Metro
Motors.
Research instrument:

Questionnaire was used for the purpose of the data collection as the research
instrument. Questionnaire consisted of both closed ended questions including
rating sculls.

Pre-testing:
It is necessary to check the questionnaire before actual research is done. Therefore
pre-testing is done. In this case, pre-testing was done for 15 respondents, after some
modification questionnaire was finalized.

6
Data Collection Method:
The data collection method used is personal interview method. Here the primary data
are collected by questionnaire and secondary data are collected from the websites
and magazines.

Limitations of Research:
The survey work was conducted in Navsari only so, it cannot cover the
preference of other area’s consumer.
The sample size taken for the survey work was 200 because of the limited time
period.
There is a chance of mistake in the answer because of the limited knowledge
of the respondent.
This project work is prepared as per my limited understanding of subject.
Probability sampling was not used due to time and cost constraints and
therefore the results cannot be generalized to the population.

7
CHAPTER – III
COMPANY PROFILE
Chapter – III

Company profile

HONDA:

Honda is the world's largest manufacturer of 2-wheelers. Its symbol, the Wings,
represents the company's unwavering dedication in achieving goals that arc unique and
ab conforming to international norms. These wings are now in India as Honda Motorcycle
& Scooter India Pvt. Ltd. (HMSO, a wholly owned subsidiary of Honda Motor Company
Ltd., Japan. These wings arc here to initiate a change and make a difference in the
Indian 2-wh industry. Honda's dream for India is to not only manufacture 2-wheelers of
global quality, also meet and exceed the expectations of Indian customers with
outstanding after sales s

ORIGIN OF THE ORGANIZATION:

Activa is the first scooter model of HMSI for the Indian market. It has revitalized the
Indian scooter market after its launch in the year 2000. Within the 1st year of its launch
it been awarded the 'Scooter of the Year' by Overdrive magazine and also the 'Readers
Choic Award' for the best scooter by Auto India Magazine. The Honda Activa has set a
new stand for new era of scooters in India. It has been developed exclusively for the
Indian market af closely examining the changing lifestyles, wants and needs of the

8
consumers. Balu Honda wheelers is the wholesaler in thanjavur.
 The Balu Honda has been designed to cater people who believe:

□ The conventional Indian scooter is too big and difficult to handle.

□ The scooterette is too small and similar to mopeds 18.

The Honda is equipped with a number of new functions and mechanisms,

introduced for the first time in India. It is designed to offer greater functionality,
performa economy, and ease of handling and maintenance to a wide cross-section of
the Indian soc

As responsible members of society and industry, Honda Motorcycle and Scooters India
Pvt. Ltd. manufacturer of two wheelers, recognize that wellbeing of humans and
conservat of environment is important. By adopting envimninental manapernent system.

□ Complying with all applicable legal/regulatory requirements and strive to go

beyond wherever possible.
□ Regular monitoring and reviewing of environmental objectives and targets.

Founded: January 19, 1984

Headquarters: Haryana ,India

Key people: Brijmohan Lall Munjal (Chairman and M.D.)

Industry: Automotive

Products: Motorcycles, Scooters

Revenue: App.- 7,536 crores Rs.2004-2005

Business Growth:
It holds the record for most popular bike in the world by sales for Its Splendor
model. Hero Honda Motors Limited was established in joint venture with Honda
Motors of Japan in 1984, to manufacture motorcycles. It is currently the largest
producer of Two Wheelers in the world. It sold 3 million bikes in the year 2005-
2006. Recently it has also entered in scooter manufacturing, with its model
8
9
PLEASURE mainly aimed at girls. The Hero Group has done business differently
right from the start and that is what has helped them to achieve break-through
in the competitive two-wheeler market.
The Hero Group's phenomenal growth is the result of constant innovations, a
close watch on costs and the dynamic leadership of the Group Chairman,
characterized by a culture of entrepreneurship, of right attitudes and building
stronger relationships with investors, partners, vendors and dealers and
customers.
Vision

“We at Hero-Honda group are continuously striving for synergy between technology
system and honors resources to provide products service that meet the quality
preference and the price aspiration of the customers while doing so we maintain
the highest standard of ethics and societal responsibility, constantly innovate
product and process, and develop teams that keeps the momentum going to
take

the
grap to excellence in everything we do.”
Mission
“Is what drives Hero-Honda to new height in excellence and help the organization
getting a unique and mutually beneficial relationship with all its stake holding.
Growth of the Industry

Today the growth rate of motorcycle industry is very high as compared to few years
back. Two wheeler segment as a whole during the year 2004-05 grew by over 15%.
This growth has been due to the Government's initiative on rural roads and
better connectivity with major towns and cities, improved agricultural
performance, upward trend of purchasing power in the hands of rural people.
Two-Wheelers industries
Honda Bajaj Hero Kinetic LML Royal Honda Enfield Suzu ki
TVS Yamaha
Heat

Activa WavePleasure K
inetic Crd100 Std Scooty Crux S
125 Dtsi 4sSd Pep
Dio Ct 100 DC Nova Fre
edom Machismo Zeus Star std Libero G5
deluxe Topper
a Splendor Striker Fr
Eterno Platin eedom El
ectra Star city Gladiat
plus prima or
 Shineer r Beamer Thunder- Victor
DiscovSplendo NXG Blaze bold Edge
Unicorn Pulsar 500 Ex Victor
plus Passion Glx 125
Discover er Apache
Sup r Es
125 splendo
Pulsar Glamour
150 Dtsi
Pulsar CBZ
Dtsi 180 X- eam
tr
Avengeriever
Ach

India has finnaly got a world’s leader in manufacturing with “no problem” Hero-
Honda motors Ltd.(HHM). HHM has attained the distinction of being the largest
two-wheeler company in the worldin volume terms, with a new factory on the
anvil, it is gearing itself for operation one billion, targeting $ 1 million revenues
in 2002-03. next year, we will enter the billionaire’s club . the distinction of
being the largest two-wheeler company in the worldcame in calender 2001, with
sales rocking past the one million mark in the first nine months of the currant
fiscal year.this performance was in conjunction with splender, launched in 1995,
becoming the world’s largest selling bike.after they introduce one by one new
models.
The company believes that the synergy between technology, systems, and
human resources to provide products and services that meet the quality,
performance,
and price aspirations of our customers. by doing so, the company is maintain the
highest standards of ethics and societal responsibilities, The Hero Honda Motors
is constantly innovate their products and processes, and develop teams that keep
the momentum going to take the company to excellence in the new millennium.
This alliance became one of the most successful joint ventures in India

11
 CHAPTER – IV
DATA ANALYSIS AND
INTERPRETATION.
Chapter – IV

Data analysis and interpretation

TABLE 4.1
1. DISTRIBUTION OF THE RESPONDENTS BASED ON THEIR GENDER

% OF
NO OF
RESPONDENTS
S.NO OPINION RESPONDENTS

1 Male 58 73
2 Female 22 27

Total 80 100

INTERPRETATION

From the above table 73 percentages of respondent are male and

remaining, 27 percentages of respondents are female.

1
5
CHART 4.1
1. DISTRIBUTION OF THE RESPONDENTS BASED ON THEIR GENDER

80

70

60

50

40
% OF RESPONDENTS

30

20

10

0
PARTICULARS Male Female

1
 TABLE 4.2
2. DISTRIBUTION OF THE RESPONDENTS BY THEIR AGE

NO OF % OF
S.NO OPINION RESPONDENTS RESPONDENTS

1 below 25 18 23
2 26-35 32 40
3 36-45 17 21
4 46 and above 13 16
TOTAL 80 100

INTERPRETATION
From the above table it is inferred that 40 percentage of respondents
26- 35yrs, 23 percentage of respondents are Below 25yrs , 21
percentage of respondents are between 36- 45 and remaining 16
percentage of respondents are above 46 years.

1
 CHART 4.2
2. DISTRIBUTION OF THE RESPONDENTS BY THEIR AGE

45

40

35

30

25

% OF RESPONDENTS
20

15

10

0
PARTICULARSbelow 25 26-35 36-4546 and above

1
 TABLE 4.3
3. DISTRIBUTION OF THE RESPONDENTS BY THEIR
MARITAL STATUS:

NO OF % OF
S.NO OPINION RESPONDENTS RESPONDENTS

1 Single 29 37

2 Married 51 63

TOTAL 80 10
0

Interpretation
From the above table 63 percentages of respondent’s married and remaining, 37
percentages of respondents are single.

16

1
 CHART 4.3
3.DISTRIBUTION OF THE RESPONDENTS THEIR MARITAL STATUS

70

60

50

40
% OF RESPONDENTS

30

20

10

0
PARTICULARS Single Married

17
 TABLE 4.4

4. DISTRIBUTION OF THE RESPONDENTS THEIR EDUCATIONAL

QUALIFICATION

NO OF % OF
S.NO OPINION RESPONDENTS RESPONDENTS

1 SSLC 10 13
2 HSC
15 19
3 UG
20 25
4 PG
22 27
5 Diploma
13 16
TOTAL
80 100

Interpretation
From the above table it is inferred that 27 of respondents are post graduate,
25 percentages of respondents are under graduate, 19 percentage of respondent
are HSC, 16 percentages of respondents are Diploma and remaining 13 percentage
of respondents are SSLC Holden.

18
CHART 4.4
4. DISTRIBUTION OF THE RESPONDENTS THEIR EDUCATIONAL
QUALIFICATION

30

25

20

15
% OF RESPONDENTS
% OF RESPONDENTS
10

19
 TABLE 4.5

5. DISTRIBUTION OF THE RESPONDENTS BASED

ON ORGANIZATION’S PERCEPTION OF QUALITY

NO OF % OF
S.NO OPINION RESPONDENTS RESPONDENTS

1 Elimination of defects 30 38

2 A tool to increase profits 28 35

3 A competitive advantage 22 27

TOTAL 80 100

Interpretation

From the above table 38 percentage of respondent’s stated Elimination of defects

is the organization perception of quality and remaining, 35 percentage of respondents
said a tool to increase profits and 27percentages of respondent’s said a
competitive advantage, as their organization’s perception of quality.

20
 CHART 4.5
5. DISTRIBUTION OF THE RESPONDENTS BASED
ON ORGANIZATION’S PERCEPTION OF QUALITY

37.5

37

36.5

36

35.5 % OF RESPONDENTS

35

34.5

34

33.5
PARTICULARS Elimination of A tool to 27.5
defects increase profits
 TABLE 4.6
6. DISTRIBUTION OF THE RESPONDENTS BASED ON HOW
THEY RATE THE IMPORTANCE OF PRODUCT QUALITY

NO OF PERCENTAGE
S.NO OPINION RESPONDENTS
1 Very important 51 64
2 Important 15 19
3 Somewhat important 10 12
4 Not Important 4 5
80
TOTAL 10

INTERPERTATION

From the above table 64 percentages of respondent’s opinion importance of

product quality Very important, 19percentages of respondents said Important
and 12 percentages of respondent’s said a some what important, 5 of
respondent’s are said Not Important.

22
2
CHART 4.6

6. DISTRIBUTION OF THE RESPONDENTS BASED ON HOW

THEY RATE THE IMPORTANCE OF PRODUCT QUALITY

0
40
5
30
0 PERCENTAGE
20

10

0
 TABLE 4.7
7. DISTRIBUTION OF THE RESPONDENTS BASED ON
SITE SUPERVISION

NO OF % OF
S.NO OPINION RESPONDENTS RESPONDENTS

1 Strongly agree 17 22

2 Agree 25 31

3 Neutral 29 36

4 Disagree 9 11

TOTAL 80 100

Interpretation
From the above table it is to be inferred that 36 percentage of respondents neutral,
31 percentage of respondents Agree, 22 percentage of respondents strongly, 11
percentage of respondents Disagree with the same.

224
CHART 4.7
7. DISTRIBUTION OF THE RESPONDENTS BASED ON
SITE SUPERVISION

40

35

30

25

20

15 % OF RESPONDENTS

10

2
 TABLE 4.8
8. DISTRIBUTION OF THE RESPONDENTS BASED
ON CERTIFICATION OF MATERIAL

NO OF % OF
S.NO OPINION RESPONDENTS RESPONDENTS

1 Strongly agree 18 22

2 Agree 30 38

3 Neutral 23 29

4 Disagree 9 11

TOTAL 80 100

Interpretation
From the above table it is to be inferred that 38 percentage of respondents agree,
29 percentage of respondents are neutral, 22 percentage of respondents strongly
agree, 11 percentage of respondents Disagree with the same.

2
6
CHART 4.8
8. DISTRIBUTION OF THE RESPONDENTS THEIR CERTIFICATION OF
MATERIAL

40

35

30

25

20
% OF RESPONDENTS
15

10

2
 TABLE 4.9
9. DISTRIBUTION OF THE RESPONDENTS BASED ON COMPANY
SAFETY MANAGEMENT

NO OF % OF
S.NO OPINION RESPONDENTS RESPONDENTS

1 Strongly agree 22 28
25 31
2 Agree
29 36
3 Neutral
4 5
4 Disagree
80 100
TOTAL

Interpretation
From the above table it is to be inferred that 36 percentages of respondents are
neutral, 31 percentage of respondents Agree, 28 percentage of respondents strongly
agree, 5 percentage of respondents Disagree with the same.

2
8
 CHART 4.9
9. DISTRIBUTION OF THE RESPONDENTS BASED ON COMPANY
SAFETY MANAGEMENT

40

35

30

25

20
% OF RESPONDENTS
% OF RESPONDENTS
15

10

2
9
 TABLE 4.10
10. DISTRIBUTION OF THE RESPONDENTS BASED ON REDESIGN

NO OF % OF
S.NO OPINION RESPONDENTS RESPONDENTS

1 Strongly agree 20 25
2 Agree 22 28
3 Neutral 28 35
4 Disagree 10 12
TOTAL 80 100

Interpretation
From the above table it is to be inferred that 35 percentage of respondents are
neutral , 28 percentage of respondents Agree, 25 percentage of respondents
strongly agree, 12 percentage of respondents Disagree with the same.

30
 CHART 4.10

10. DISTRIBUTION OF THE RESPONDENTS BASED ON REDESIGN

35

30

25

20

% OF RESPONDENTS
15
% OF RESPONDENTS

10

3
CHAPTER – V
FINDINGS, SUGGESTIONS &
CONCLUSION
Findings

□ Out of 180 respondents 127 respondents already have two- wheeler,

53 have no two-wheeler it means they first prefer Hero- Honda. out
of 127, 36 have Hero-Honda it means they are loyal towards Hero-
Honda, and other 91 want to change their two- wheeler.
□ Most of respondents are not desire stylish and stunning look,
more mileage, less weight & more warranty.
□ Most of respondents want to have powerful two-wheeler in affordable
price. They also desire better service from dealer.
□ Most of respondents perceived that Hero-Honda gives stylish &
stunning look, less maintenance, more powerful, and dealer gives
more warranty.
□ Most of respondents perceived that Hero-Honda is not
affordable price and their dealer not give better service.
□ There is significant association between age & model, income &
model, occupation & model, and also education & model.
□ There is strong relation between education & model, and income
& model.
□ There is no strong relation between age & model, and
occupation & model.
SUGGESTIONS
□ According to respondents Hero-Honda’s dealer not provide
better service, so dealer should have to train service provider so
that they courteous with their customers.
□ Most of customer can desire better service from dealer, so
company can suggest dealers to improve their service and also
guideline
about service improvement, otherwise directly impact on sells.
□ Most of customer can desire two-wheeler more powerful in
affordable price, so marketer can consider those points and improve
technology and tri to satisfy customer’s desire want.

32
 □ Dealer communicates with customer and gives awareness about
unique features of Hero-Honda and also solves their confusion &
misunderstanding because most of people have not aware about
their unique features.
□ Here, that there strong relation between income and model
& education and model. So marketer considers those points and
gives advertisement which influences more those consumer.
Conclusion

A study was useful in understanding the consumer relationship managemen

of Honda among various consumer launching new formulations can make
to the pioneer in many market segment. Honda was inferred that most cons
high-income group preferred the supply of Honda two wheelers. About 70%
o consumer are aware of Honda two wheeler. Most of the consumer agree
that Honda is best quality with reasonable price the attitude 50% of
consumer to price of Honda two wheelers is reasonable. But 10% of the
consumer are as for improvement in the quality.

33
BIBLIOGRAPY
BIBLIOGRAPHY
.

1. Nargundkar Rajendra (2005), Marketing Research, Tata

McGraw- Hill, New Delhi.
2. Pandya Kiran & Bulsari Smruti (2005), Enjoy Statistics
with SPSS, New Popular Prakashan, Surat
3. Annual report of Hero-Honda 2007
4. www.wikipedia.org/wiki/preference
5. www.herohonda.com/history
6. www.autoindia.com/twowheeler
7. www.herohon.com/aboutus

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QUESTIONNAIRE
 QUESTIONNAIRE

A STUDY ON CONSUMER PREFERENCE IN BALU HONDA TWO

WHEELERS AT THANJAVUR.

1. Name :
2. Gender :
a) Male( ) b)Female ( )
3. Age :
a) 20-30( ) b) 31-40( ) c) 41-50( ) d) above 50( )
4. Education:
a) Up to class +2 ( ) b) post graduate ( ) c) graduation ( )
d) Others ( )
5. Occupation :

a) Employee ( ) b) profession ( ) c) business ( ) d) students( )

6. Material status:
a) Married ( ) b) Unmarried ( )

7. Monthly income:
a)above 10,000 ( ) b)10,000-20,000 ( ) c) 20,000-30,000 ( )

d) above 30,000 ( )
8. your opinion on sales and services provided by Honda two wheeler dealsers
a) Highly satisfied ( ) b) Satisfied ( ) c) Dissatisfied( )

d) Highly dissatisfied.

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9. What are the sources of create brand awareness ?

a) Newspaper ( ) b) Television ( ) c) Showroom display ( )

d) Journals or others.

10. Which model of Honda twowheeler you have interest to purchase.

1. CD-delux ( ) 2. Splendor plus ( )

3. Passion plus ( ) 4. Splendor NXG ( )

5. Pleasure ( ) 6. Super slender ( )

7. Glamour ( ) 8. Achiever ( )

9. Karizma ( ) 10. CBZ- X-tream ( )

11.Indicate your response on breaking of Honda two wheelers

a) Excellent b) Good c) Average D) poor.

12.How would you rate the importance of product quality?

a)Very important ( )
b)Important ( )
c)Somewhat important ( )
d)Not important ( )
13.How would you rate customer satisfaction?
a)Excellent ( )
b)Good ( )
c)Average ( )
d)poor ( )
14.how would you rate the on administration of change the order?
a)Excellent ( )
b)Good ( )
c)Average ( )
d)poor ( )
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15.How the organisation solves quality related problems?
a)Excellent ( )
b)Good ( )
c)Average ( )
d)poor ( )

37