Memo

To: All Cheveland Location Sales Staff

From: Daniel Mitreski, Menager

Date: 03/03/2024

Re: Official Warning and Apology Regarding Recent Social Media Activity

Dear Team,

I hope this memo finds you well. It has come to my attention that some of our team members have
engaged in inappropriate behavior on social media platforms, specifically Twitter, by making derogatory
comments about a local high school coach. As the manager of Activ8 Sports, I take this matter very
seriously, and immediate action is required to address this issue.

Our corporate policy clearly prohibits discussing company business in public, including on social media
channels. Such actions not only reflect poorly on the individuals involved but also tarnish the reputation of
our store and the Activ8 Sports brand as a whole.

Effective immediately, I am issuing an official warning to each salesperson involved in this incident. This
warning is a reminder of our corporate policies, and any further violations may result in more severe
consequences, including potential termination. It is crucial that we maintain a positive and professional
image both online and offline.

I understand that interactions with customers can sometimes be challenging, but it is our responsibility to
uphold the values and standards of Activ8 Sports. I encourage open communication and addressing
concerns through the appropriate channels rather than resorting to public platforms.

Thank you for your understanding and cooperation. Let's work together to ensure that such incidents do
not occur in the future, and we continue to provide the best service to our valued customers.

Sincerely,

Daniel Mitreski,

Manager,

Activ8 Sports, Cleveland

 Letter of Apology to the
High Scholl Coach

Andrej Stojanov, Coach

Middle Municipality School „St. Clement of Ohrid“

Str. Dimitar Vlahov, without number

6000, Ohrid, Republic of Macedonia

03/03/2024

Dear Andrej,

I hope this letter finds you in good health. I am writing to you as the manager of Activ8 Sports in
Cleveland, Ohio, and it is with a heavy heart that I bring to your attention an unfortunate incident
that has recently come to our notice.

During a routine social media check, we discovered that some of our salespeople at the
Cleveland location made derogatory comments about you on Twitter. Please accept my sincere
apologies for any distress or discomfort these comments may have caused you. I want to
assure you that such behavior is not in line with the values and standards we uphold at Activ8
Sports.

I understand that you have been a loyal and valued customer of our store for many years, and
we deeply regret that the actions of a few have cast a negative light on our relationship. Please
be assured that we take this matter seriously, and immediate action has been taken to address
it internally.

The salespeople involved have been reprimanded, and an official warning has been issued,
emphasizing our corporate policy against discussing company business in public, including on
social media. We are committed to preventing such incidents in the future and maintaining a
positive and respectful environment for all our customers.

Your business and trust in Activ8 Sports are of the utmost importance to us. We value the
relationship we have built over the years and want to assure you that we are taking steps to
ensure this does not happen again. If there are any specific concerns or if you would like to
discuss this matter further, please do not hesitate to contact me directly.

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Once again, I apologize for any inconvenience this may have caused you. We appreciate your
understanding and look forward to the opportunity to continue serving you with the high
standards of service you deserve.

Thank you for your continued support.

Sincerely,

Daniel Mitreski

Manager,

Activ8 Sports, Cleveland