GENDER ROLES AND FINANCIAL DECISION-MAKING AMONG MICRO

BUSINESS IN MALAYBALAY CITY

Independent Variable Dependent Variable

Gender Roles Financial Decision-Making

 Gender Identity (Male and  Financial Psychology
Female)  Behavioral Investing
 Gender Norms
 Gender Stereotypes

The Independent variable, Gender Roles is anchored on the concept of Social Role

Theory with the following indicators; gender identity, gender norms, and gender stereotypes, of

Alice H. Eagly's first developed social role theory (1980s). While, the dependent variable,

Financial Decision-Making is anchored on the concept of Behavioral Finance Theory by Amos

Tversky and Daniel Kahneman (1979),

While, the dependent variable, Business Performance Dimensions is anchored on the

Organizational Performance Index by Nkuranga & Wilcox (2013) of the USAID Enabling

Market Integration through Rural Group Empowerment program, in partnership with USAID

Economic Strengthening team. Business performance has the following dimensions:

organizational planning and strategy, management structure and accounting system, and product

and service quality.