Name: Sanjida Afrin Jui

ID: 1930462, Course Code: HRM430

Case Study: Planning the needs of other organizations.

Case Study Questions

1. How would you evaluate Benefast Partners' strategy?

Ans: As a provider of all-inclusive benefits administration software, Benefast Partners had
difficulties growing its customer base. Focusing on customers with plans that were
comparatively simple to administer was their initial segmentation strategy, which initially made
sense. But as more clients with more complicated needs were brought on board, they ran into
problems with the system's capabilities, budget overruns, and project delays. Considerable
difficulties arose from the choice to introduce a product based on a restricted set of standards
and then modify it to fit more intricate plans.

Positive aspects Negative aspects

 Acknowledging the necessity of
segmenting plans according to plan
complexity.
 Recognizing the shortcomings of their
systems and trying to close the gap by
fusing several platforms.
 Having discussions about needs
analysis to comprehend client
requirements.
 Neglecting the possibility of a market
move toward more intricate
programs.
 Not accounting for the effects on the
timetable, budget, and scalability.
 Not matching the market's changing
needs with the product offering.

All things considered, Benefast Partners' approach was marked by a mix of achievements and
failures. They succeeded in identifying a specialized market and building a solid reputation, but
they were unable to successfully enter other markets or adjust to the shifting demands of their
clientele.
2. What changes (if any) would you make going forward?
Ans: If I were Benefast Partners, I would make the following changes going forward:
o Revisit the segmentation strategy: Consider segmenting the market according to plan
complexity and providing tiered pricing models that represent the various degrees of
help needed, rather than eliminating all complex plans.
o Invest in a more flexible and scalable HRIS platform: A more contemporary and flexible
platform that can manage the complexity of different plan kinds and sizes should take
the place of the proprietary system.
o Expand sales and marketing efforts: Concentrate on contacting mid-sized and smaller
businesses, as well as those with intricate defined benefit plans.
o Build stronger relationships with existing clients: Engage with current clients on a regular
basis to learn about their evolving needs and to proactively resolve any problems or
worries.
o Adopt a customer-centric approach: Make sure that all choices are made with the best
interests of the customer in mind and give priority to customer satisfaction.

3. What methods would you employ to ensure that an HRIS package meets most of your
client's needs?
Ans: To ensure that an HRIS package meets the needs of most clients, Benefast Partners should
employ the following methods:
o Ask people what they need: Consult with and poll a large number of individuals to learn
what they would want to see in an HRIS product.
o Make sure everything is included in the package: Payroll, benefits, and performance
management are just a few of the essential HRIS services that should be included.
o Provide alternatives for extras: Construct add-ons for more specialized functions so users
may select what they require without having to deal with an overly complex system.
o Maintain the package current: Pay attention to industry developments and user
feedback and update the package as necessary.
o Allow individuals to personalize the product: Permit customers to alter the bundle to suit
their own requirements.
By implementing these changes and employing a robust needs analysis approach alongside
scalable technology, Benefast Partners can better meet the diverse needs of their clients while
fostering sustainable growth in the benefits administration marketplace.