Marketing Plan – Customers, Competitors and Projected Sales

Customers
 What are the
characteristics of your
customer? (age,
gender, income,
children…)
 Is there more than
one type of customer
for your product?
 What are their buying
habits for your type
of product/service?

Competitors
 Who are your
competitors?
 Identify 2 main
competitors.
 How are you different
from your
competitors?
 Include the results of
any comparisons that
you have done.

Projected Sales
 how many units of
your products do you
think you can sell in a
week?
 Are there trends that
may impact your
business?
 Consider seasonal,
economic, social and
technological trends.
Advertising and Promotion
1. How you will advertise your
product. When, where, why,
who and how?
2. Is your product a luxury,
necessity, impulse buy, or
specialty?
3. Describe any plans you have to
generate media attention for
your business. What media will
you target?

4. What kinds of marketing

materials will you use?
Consider brochures, business
cards, posters, etc.

5. Will you have a website? If so,

describe how you will use it to
market your business.

6. What other forms of marketing

will you use? Consider
tradeshows, telemarketing, cold
calling, sales promotions, etc.
7. What about cross-promotions
and networking?