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DEFINTIONS

MEDIA, it is a means or a channel of


communication.
Medium Instruction, any instrument that transfer
information to other person. Comes from the Latin
word of ‘medium or middle’.
Sender medial medium receiver
INFORMATION, knowledge based.
LITERACY (LITERATE), means educated or
knowledgeable being.
TECHINICAL LITERATE,
MEDIA LITERATE,
INFORMATION LITERATE
TYPES OF MEDIA
 Oral Media,
 Written Media,
 Printed Media,
 Broadcasting Media,
 Intelligent Environment/Media,

EVOLUTION OF MEDIA

I. Pre-Industrial Age
(before 1700s)
 oral and written media
 developed through natural resources (pen,
wood, ink)
A. Cave Paintings
 Petroglyphs- Rock Carvings
 Pictorgaphs- Paintings on rock using
natural pigments (plants).
B. Clay Tablets in Mesopotamia- used a
stylus made from a stick
C. Papyrus in Egypt- mode of communication
in Egypt made from Papyrus
D. Acta Diurna in Rome-official newspaper in
Rome
E. Dibao in China, occurred in the 2nd
Century. Known

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