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Literature Research Review 5
APA citation of article:
Copy and paste citation in this column
Assmann, S. (2018). Consumption of Fast
Fashion in Japan: Local Brands and Global
Environment. In K. J. Cwiertka & E. Machotka
(Eds.), Consuming Life in Post-Bubble Japan: A
Transdisciplinary Perspective (pp. 49–68).
Amsterdam University Press.
https://doi.org/10.2307/j.ctv56fgjm.7
Joy, A., Sherry Jr, J. F., Venkatesh, A., Wang, J., &
Chan, R. (2012). Fast Fashion, Sustainability, and the
Ethical Appeal of Luxury Brands. Fashion Theory:
The Journal of Dress, Body & Culture, 16(3), 273–
295.
Retrieved from (website address):
https://www.jstor.org/stable/j.ctv56fgjm
.7?
searchText=fast+fashion&searchUri=
%2Faction%2FdoBasicSearch
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%2Bfashion&ab_segments=0%2Fbasi
c_search_gsv2%2Fcontrol&refreqid=f
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%3A628fefb555be59d2e0bbc65332c6
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https://doi-org.bc.idm.oclc.org/
10.2752/175174112X13340749707123
Notes from article (summarized in YOUR OWN
WORDS):
-All-product recycling initiative, contribution made by fast
retailing on october 2001 to make it substainable
-+32.5 millions of clothes has been collected and 14.2
millions of clothes has been donated across the world
-Fast retailing donates their used clothes to refugees
-Pla-plus project, project by MUJI outlet initiate their
customers to donate used plastic items
- Most consummers of fast fashion are about under 35
years old. They buy fast fashion as it is cheaper and has
many variety.
- After about ten washes, clothes will loose its quality due
to poor material.
- People would buy eco-fashion if they were stylish.
- Fast fashion is a way for people to live a bit of luxury, it
is a dream for them to own a unique product. ( marketing
strategies to have more consummers)
- Henry who is a canadien student reduced his use of
ressource, ebook instead of paper book, wash his clothes
when the machine is full, does not feel guilty about
buying low quality clothes that is harmful to the
environment.
- Henry is not the only one like that as David who values
substanability and Alicia who is vegan make use of fast
fashion as well.
-Substainability when it comes to fashion is not a priority,

Claudio, L. (2007). Waste Couture: Environmental
Impact of the Clothing Industry. Environmental
Health Perspectives, 115(9), A448–A454.
Is It OK to Buy Cheap Clothes? (2017).
Scholastic Choices, 32(8), 2–3.
Khan, R. (2016). Doing good and looking good: women
in “fast fashion” activism. Women & Environments
International Magazine, 96/97, 7–9.
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https://doi-org.bc.idm.oclc.org/10.1289/
ehp.115-a449
https://research-ebsco-
com.bc.idm.oclc.org/c/4xgvue/
viewer/pdf/gaunydl665
https://research-ebsco-
com.bc.idm.oclc.org/c/4xgvue/
viewer/pdf/mu7bezgjmj
it is for food, cosmetic and recycling.
- Eco-fashion does not met consummer’s need, not
stylish and people would wear them occationally
-Cheap=buy more=more pollution foodprint
-Manifacturing polyester needs lot of crude oil, which
release gases causing respiratory disease (volatile
organic compound, acid gases)
- Cotton uses pesticide
-China 30% of world apparel exports
-Chinese worker makes about 12-18 cents per hour in
poor working conditions
-More than 68 pounds of clothing is thrown away per year
by person in america
-1/5 donated is re selled
-Americans buy 20 billions clothes articles per year
-Americans only manufactured 3% while it used to be
95% in the 1960
-70 pounds of articles are thrown away each year
averagely by the americans
-168 millions of child labour is performed in the clothing
industry, collecting cottons, making, assembling shirts
-15% of clothes is donated by americans
-1pair of jean= 2,900 galon of water
-china, vietnam, bangladesh = top clothes manufacture
-40 millions of people working in the cothes industry,
most of them are women
-women labour is better, they believe women are
compliant, docile, does not need to earn a lot (less than
living wage)
-Stella Mccartney and vivienne westwood set themself as
CLC / CAPSTONE RESEARCH LITERATURE REVIEW

ethical fashion, advocate

-clothes workers faced physical and sexual violence