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DEFINE  Course of action,

 Including specification of resources


required,
Strategy:  To achieve a specific objective

 Setting the future plans of the


organisation
 BUT requires comprehensive
Explain the PURPOSE of understanding of the organisation’s
STATEGY: o Resources
o Ecosystem
o Stakeholders

 The rational model


 Emergent approach
Types of Strategy  Logical Incrementalism
 Freewheeling opportunism
 Corporate Strategy
Levels of strategy  Business Strategy
 Functional Strategy

1. Mission & objectives


2. Position & Appraisal
3. Strategic Options
Stages of the Rational model
4. Evaluation & choice
5. Implementation
6. Review & Choice

 Evolving, continuous & Incremental


 More short term

Emergent approach – Mintzberg  Amend strategy for unexpected


events.

 Triangle rather than straight line


 Economy: Looks at level of inputs
 Effieciency: looks at link between
What is the 3 E’s ?
outputs & Inputs
 Effectiveness: looks at the outputs

 Accounting led
Strategy Approaches  Market – led
 Competency – Based

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