Graphic Standards Manual 1

Introduction
The guidelines in this section will help you implement new Inixindo brand
expression system in print advertising.

They explain the brand essentials of the system, demonstrate their

correct use and provide examples of typical application for print,
billboard, third-party, online and direct response advertising.

The brand essentials in advertising are the brand architecture, logogram,

tagline, color palette, typography, imagery style, tone of voice and grid
system. They are the keys to creating the brand expression and, when
used appropriately and creatively in advertising, will help convey
a revitalized image for Inixindo.

2
Contents

Section 1 Basic element

Section 2 Corporate style

Section 3 Promotional application

3
Section 1
Section 1
Basic element

1.1 Corporate signature 5

1.2 Protecting our identity 6
1.3 Correct signature usage 7
1.4 Incorrect signature usage 8
1.5 Signature color 9
1.6 Supergraphic 10
1.7 Corporate typface 11-12
1.8 Basic grid 13
1.9 The Tagline 14
1.10 Secondary supergraphic 15

4
1.1 Corporate signature basic element

1.7x

x
0.6x

5,1x

Important Note:
Our corporate signature is a word mark designed identity. It is a powerful For implementation, only master
manifestation of what our brand stands for, its values and the promises we artwork in digital format should be
used. Please note that all occur-
bring to our customers. Hence it must be treated with integrity and care. rences of the corporate signature
throughout this Manual are for
illustration purpose only and should
Our signature is also a mark of ownership, symbolizing where it appears. They never be used for final production.
are designed with a special relationship and should not be altered. Always use Do not use any of the following
pages to visually match the corpo-
the only approved identity artwork for reproduction. rate colors for production.

5
1.2 Protecting our identity basic element

1 cm

0.5x

0.5x

minimum clear space minimum size

Important Note:
In order for our identity to standout from the crowd and visible with maximum For implementation, only master
impact in various usage scenarios, the Minimum Clear Space applies. It is artwork in digital format should be
used. Please note that all occur-
created to protect it from other elements allowing the identity to be clearly rences of the corporate signature
read. throughout this Manual are for
illustration purpose only and should
never be used for final production.
When you maintained the minimum Clear Space, you are assured of an im- Do not use any of the following
pages to visually match the corpo-
pression of clarity, strength and simplicity that supports the brand. It is also an rate colors for production.
expression of our integrity and commitment. 6
1.3 Correct signature usage basic element

Preffered usage - full color identity on Single color - 100 % black identity on Preffered usage printed on light toned
white white image

Reversed - white identity knocked out Black identity overprinted on light toned White identity printed out fo colored
of black image image

The recommended Inixindo identity is the full color version on white

background. But given the many different communication medium and
Important Note:
scenarios, our identity can also appeared in different backgrounds. Under such For implementation, only master
circumstances, the reproduction of the identity must be carefully controlled. artwork in digital format should be
used. Please note that all occur-
rences of the corporate signature
Examples of correct usage are shown above and the same principle should be throughout this Manual are for
illustration purpose only and should
carried through all communications materials. The first row from left to right never be used for final production.
demonstrate the order of preference for the identity in full color through to Do not use any of the following
pages to visually match the corpo-
single color scenarios. rate colors for production.

7
1.4 Incorrect signature usage basic element

Never change the identity colorsN ever change the proportion or the Never redraw or distort the identity
relationship of the components of the under any circumstances
identity.

Never use an aoutline treatment of the Never apply the full color identity on a Never apply the identity on a photo-
identity under any circumstances dark colored background that impairs graphic background that does not
legibility provide sufficient color contrast for the
signature

To ensure our signature is correctly presented, we must never attempt to alter

Important Note:
or reposition any of the elements of the Inixindo signature. Always reproduce For implementation, only master
signature in the specific colors as indicated in this manual. artwork in digital format should be
used. Please note that all occur-
rences of the corporate signature
Although the above examples do not represent every misuse, they illustrate throughout this Manual are for
illustration purpose only and should
some of the possible mistake that must be avoided when reproducing Inixindo never be used for final production.
signature. For example, when applying our identity on complex backgrounds, it Do not use any of the following
pages to visually match the corpo-
will be difficult to read or even identitfy. rate colors for production.

8
1.5 Signature color basic element

Pantone C : 97 R : 19
296 C M : 82 G : 44
Y : 44 B : 74
K : 43

#132C4A

Pantone C : 12 R : 209
186 C M : 99 G : 34
Y : 84 B : 55
K :0

Full color signature #D12237

Pantone C : 58 R : 113
7454 C M : 27 G : 160
Y : 15 B : 190
K :0

#71A0BE

Color is a critical part of our identity and a prominent element within our Important Note:
The printer production specialist
identity system. It is essential creating impression and make us recognizable in is responsible for checking the
the industry. Therefore the proper of corporate color is crucial to the integrity standards of the publication for
which the relevant artwork is being
of our brand expression. prepared and make any necessary
adjustment to ensure color fidelity
to the standards specified in this
Manual.

9
1.6 Supergraphic/ Inixindo color bar basic element | 10

The dark blue line can be extended only

to the right from this point
0.3x 0.3x
0.8x 0.7x

0.5x

x2 .5x x
* The Inixindo color bar can be extended
vertically depending the needs of design

Pantone C : 97 Pantone C : 12 Pantone C : 12

296 C M : 82 1807 C M : 99 186 C M : 99
Y : 44 Y : 84 Y : 84
K : 43 K : 25 K :0

#132C4A #A91829 #D12237

Pantone C : 58 Pantone C : 58
5415 C M : 27 7454 C M : 27
Y : 15 Y : 15
K : 24 K :0
Important Note:
#5A819A #71A0BE The printer production specialist
is responsible for checking the
standards of the publication for
which the relevant artwork is being
prepared and make any necessary
Inixindo color bar are a set of basic graphic expression created for Inixindo adjustment to ensure color fidelity
to the standards specified in this
identity system. They are uniqe color combination bar that are exclusive as Manual.
elements of Inixindo visual identity. 10
1.7 Corporate typeface basic element

Logotype typeface

Neometric Medium

Typography is an important aspect of our communications. It is the written Important Note:

The printer production specialist
voice of our brand. The way we communicate through typography, both is responsible for checking the
visually and the tone of voice adds to the experience of our brand. standards of the publication for
which the relevant artwork is being
prepared and make any necessary
adjustment to ensure color fidelity
to the standards specified in this
Manual.

11
1.7 Corporate typeface basic element

Our Words
Logotype typeface

GE Inspira Regular GE Inspira Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890 1234567890

GE Inspira Italic GE Inspira Small Caps

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890 1234567890

GE Inpira is precise and modern, reflecting our brand attributes. Over time, it Important Note:
The printer production specialist
will become highly recognizable and contribute to the memorability of our is responsible for checking the
brand. standards of the publication for
which the relevant artwork is being
prepared and make any necessary
adjustment to ensure color fidelity
to the standards specified in this
Manual.

12
1.9 Basic grid basic element

Corporate grid:
applications include:
- company profile
- inixindo learning books
- corporate brochure 3/4-1/2 3/4-1/2
covers
- corporate advertise-
ments
- annual report covers

Inixindo color bar is use Lorem ipsum dolor sit amet , consectetur adipisicing
as the divider between elit , sed do eiusmod tempor incididunt pariatu r.
Sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit

the picture and the text Company profile 1/4-1/2

aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos
qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui
1/4-1/2

The use of a standard grid provides structure and clarity to the communication
system. Together with other elements within the house style, it creates a
professional and dynamic visual language. Consistent use of the grid can help
to establish an instant recognizable style, which will help to reinforce our brand
image. Flexibility can be given to proportion recommended in the grid but
overall look and feel must be observed. Refrained from copy heavy or cluttered Important Note:
layout that makes reading difficult which will not interest our readers. The printer production specialist
is responsible for checking the
standards of the publication for
The grids demonstrated above shows the recommended position for the which the relevant artwork is being
prepared and make any necessary
identity relation to Inixindo color bar. At all times, adhere to this arrangement adjustment to ensure color fidelity
and to note the recommended sizes for the identity in order to maintain the to the standards specified in this
Manual.
overall look and feel of our system.
13
1.9 The tagline basic element

“Continuous learning, keep up to date”

0.5x

0.5x

The Inixindo tagline is used mainly on promotional items. In different cases if

the tagline is needed in a promotional event it is recommended to use it under Important Note:
the Inixindo logo. The tagline can also stand alone with the perquisite of an The printer production specialist
is responsible for checking the
Inixindo also printed. Generally, the tagline should play a secondary role to the standards of the publication for
co-brand signature. which the relevant artwork is being
prepared and make any necessary
adjustment to ensure color fidelity
When using the tagline with the brand signature, the typface should be GE to the standards specified in this
Manual.
Inspira Italic. Inixindo red is preferred to be used for the tagline. 14
1.10 Secondary supergraphic basic element

4/8

Inixindo logo in outline

form cutout from this 3/8
point

1/8

An example of the secondary

supergraphic application

Important Note:
The Inixindo secondary supergraphic is a cutout from Inixindo outline. Its main The printer production specialist
is responsible for checking the
purpose is to give element whenever spaces are available on the right down of standards of the publication for
print or promotional media. which the relevant artwork is being
prepared and make any necessary
adjustment to ensure color fidelity
The secondary supergraphic is printed in 8% black. to the standards specified in this
Manual.

15
Section 2
Section 2
Corporate syle

2.1 Business card 18

2.2 Letterhead 19
2.3 Envelope 20
2.4 Folder 21
2.5 Website 22
2.6 Powerpoint template 23
2.7 Corporate vehicle 24
2.8 Corporate sign 25-26
2.9 Instructor uniform 27

16
 corporate style

They are instrumental in communicating our new identity as these applications represents our organization’s
corporate communications.

For all corporate stationery, the key feature is our corpotrate signature, prominent placement and position is critical
to a successful adaptation. The full color primary signature is the preferred signature on letterhead, business card
and mailing envelope.

However, if there is concern on the printing budget on item that will be relatively internal use, the single color
signature is also applicable.
17
2.1 Business card corporate style

0.5 cm 0.5 cm 0.5 cm

0.5 cm 0.5 cm

0.5 cm

Size : 9 x 5.5 cm
Font : name GE Inspira Bold 7 pt Important Note:
Consistent layout and correct use
title GE Inspira Italic 6.5 pt of corporate colors can build a
others GE Inspira Regular 5.5 pt strong visual identity connection
which will reinforce the corporate
identity system.
Inrealisation phase, please use
the master electronic templates
provided by the Inixindo
corporate communication
division and to cross check with
the production.
18
2.2 Letterhead corporate style
0.5 cm 0.5 cm

0.5 cm Permata Senayan E2-E5

0.5 cm
Jl. Tentara Pelajar 5
Jakarta 12210
p. 62-21-57940868
f. 62-21-57940869
e. info@inixindo.co.id

2 cm 2 cm

Size : A4
Font : Copy text
GE Inspira Regular 9 pt

Important Note:
Consistent layout and correct use
of corporate colors can build a
strong visual identity connection
which will reinforce the corporate
identity system.
Inrealisation phase, please use
the master electronic templates
provided by the Inixindo
www.inixindo.co.id corporate communication
division and to cross check with
the production.
0.5 cm
19
2.3 Envelope corporate style

Size : 10.5 x 27 cm

Important Note:
Consistent layout and correct use
of corporate colors can build a
strong visual identity connection
which will reinforce the corporate
identity system.
Inrealisation phase, please use
the master electronic templates
provided by the Inixindo
corporate communication
division and to cross check with
the production.
20
2.4 Folder corporate style

Size : 50 x 34 cm

Important Note:
Consistent layout and correct use
Folder tampak belakang Folder tampak depan of corporate colors can build a
strong visual identity connection
which will reinforce the corporate
identity system.
Inrealisation phase, please use
the master electronic templates
provided by the Inixindo
corporate communication
division and to cross check with
the production.
21
2.5 Website corporate style

Our corporate website is accessible not only to our staff and customers in
Indonesia but ti the world who can assess us online anytime.
Hence it is important that the online experience of our website will continue to Important Note:
Consistent layout and correct use
build upon our brand’s promises. of corporate colors can build a
strong visual identity connection
which will reinforce the corporate
Ease of use, update information, clarity and even the tone of voice contribute identity system.
to the online experience. Our site has been designed to reflect the innovative Inrealisation phase, please use
the master electronic templates
and world-class image of Inixindo. The use of supergraphic is in line with the provided by the Inixindo
house style. Always maintain a prominent brand staging to allow the Inixindo corporate communication
division and to cross check with
identity to be clearly read. Protective clear space must be observed at all time. the production.
22
2.6 Powerpoint template corporate style

“Continuous learning, keep up to date”

Projecting the right image Section title

Presentation standards for

on screen viewing and handouts
15 December 2011

powerpoint template - title page powerpoint template - section page

Slides containing text Slides containing text & graphics

Sub - Heading Sub - Heading

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do Lorem ipsum dolor sit amet,
eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut consectetur adipisicing elit,
enim ad minim veniam, quis nostrud exercitation ullamco laboris sed do eiusmod tempor
nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor. incididunt ut labore et

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do Lorem ipsum dolor sit amet,
eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut consectetur adipisicing elit,
enim ad minim veniam, quis nostrud exercitation ullamco laboris sed do eiusmod tempor
nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor. incididunt ut labore et
dolore magna aliqua. Ut

Important Note:
Consistent layout and correct use
of corporate colors can build a
strong visual identity connection
Powerpoint has an important role for Inixindo as the company use Powerpoint which will reinforce the corporate
identity system.
for product presentation. The use of supergraphic on layout is use as a Inrealisation phase, please use
consistent and integrated system of Inixindo visual identity. the master electronic templates
provided by the Inixindo
corporate communication
division and to cross check with
the production.
23
2.7 Corporate vehicle corporate style

“Continuous learning, keep up to date”

Clarity and prominence is important when we brand our corporate Important Note:
Consistent layout and correct use
vehicles. The look and feel of our corporate vehicles can reflect the Inixindo of corporate colors can build a
professionalism, integrity and stature. The Inixindo corporate signature are strong visual identity connection
which will reinforce the corporate
preferred to be branded on the vehicle doors where there are clear space for it identity system.
to be properly installed. Inrealisation phase, please use
the master electronic templates
provided by the Inixindo
Wherever the vehicle travels, it carries the brand with it. So make every effort corporate communication
division and to cross check with
to keep the vehicle clean and maintain them well. the production.
24
2.8 Corporate sign corporate style

Corporate signage are important first impressions for our business partners Important Note:
Consistent layout and correct use
when they visit our corporate offices. of corporate colors can build a
The design, finishing, lighting all adds up to the way we want to present strong visual identity connection
which will reinforce the corporate
ourselves. It also reflected the company’s stature and position. identity system.
Inrealisation phase, please use
the master electronic templates
The choice of white as background color reflects professionalism and integrity. provided by the Inixindo
The Inixindo identity prominent position on the center is in line with the house corporate communication
division and to cross check with
style. It reflects confidence and presents the corporate identity in a refreshing the production.
way. 25
2.8 Corporate sign corporate style

23 14

Inixindo classes adopt the corporate typeface on the number of the class. Important Note:
Consistent layout and correct use
It also use Inixindo color bar to give the door character and synergize the of corporate colors can build a
Inixindo visual identity. The X from Inixindo is use as reminder of Inixindo strong visual identity connection
which will reinforce the corporate
unique X logogram and as visual element. identity system.
Inrealisation phase, please use
the master electronic templates
provided by the Inixindo
corporate communication
division and to cross check with
the production.
26
2.9 Instructor uniform promotional application

The Inixindo instructor uniform uses the Inixindo X logogram. The use of the Important Note:
Consistent layout and correct use
logogram is to get a stylish model on Inixindo uniform. of corporate colors can build a
strong visual identity connection
which will reinforce the corporate
identity system.
Inrealisation phase, please use
the master electronic templates
provided by the Inixindo
corporate communication
division and to cross check with
the production.
27
Section 3
Section 3
Promotional application

3.1 Exhibition booth 27

3.3 Promotional clothing 29
3.4 Promotional item 30-36

28
3.1 Exhibition booth promotional application

“Continuous learning, keep up to date”

Important Note:
Consistent layout and correct use
of corporate colors can build a
Inixindo is active at IT exhibition in Indonesia, it is important to have an strong visual identity connection
which will reinforce the corporate
appealing booth that reflects Inixindo spirit. The choice of white as background identity system.
color reflects professionalism and integrity. Inrealisation phase, please use
the master electronic templates
provided by the Inixindo
The Inixindo identity prominent position on the center is in line with the house corporate communication
division and to cross check with
style. It reflects confidence and presents the corporate identity in a refreshing the production.
way.
29
3.2 Promotional clothing promotional application

The Inixindo promotional clothing is important for Inixindo promotional Important Note:
Consistent layout and correct use
purpose. Different from the instructor uniform the promotional clothing uses of corporate colors can build a
the Inixindo full logo. It is maintain as promotional item with the ability to strong visual identity connection
which will reinforce the corporate
promote Inixindo. identity system.
Inrealisation phase, please use
the master electronic templates
provided by the Inixindo
corporate communication
division and to cross check with
the production.
30
3.3 Promotional item promotional application

Inixindo mug Inixindo holder

Inixindo promotional item is an importan part of socializing with customer. A Important Note:
Consistent layout and correct use
good promotional item can be a reminder of the Inixindo learning experience of corporate colors can build a
and increse the future project with Inixindo. strong visual identity connection
which will reinforce the corporate
identity system.
The designed is intended to be interesting and show the Inixinodo visual style Inrealisation phase, please use
the master electronic templates
that can be an effective reminder. provided by the Inixindo
corporate communication
division and to cross check with
the production.
31
3.3 Promotional item promotional application

“Continuous learning, keep up to date”

Inixindo notebook

Inixindo pens
Important Note:
Inixindo promotional item is an importan part of socializing with customer. A Consistent layout and correct use
good promotional item can be a reminder of the Inixindo learning experience of corporate colors can build a
strong visual identity connection
and increse the future project with Inixindo. which will reinforce the corporate
identity system.
Inrealisation phase, please use
The designed is intended to be interesting and show the Inixinodo visual style the master electronic templates
that can be an effective reminder. provided by the Inixindo
corporate communication
division and to cross check with
the production.
32
3.3 Promotional item promotional application

“Continuous learning,
keep up to date”

Inixindo goody bag

Inixindo promotional item is an importan part of socializing with customer. A Important Note:
Consistent layout and correct use
good promotional item can be a reminder of the Inixindo learning experience of corporate colors can build a
and increse the future project with Inixindo. strong visual identity connection
which will reinforce the corporate
identity system.
The designed is intended to be interesting and show the Inixinodo visual style Inrealisation phase, please use
the master electronic templates
that can be an effective reminder. provided by the Inixindo
corporate communication
division and to cross check with
the production.
33
3.3 Promotional item promotional application

Inixindo hat
“Continuous learning, keep up to date”

Inixindo mause pad

The Inixindo promotional clothing is important for Inixindo promotional Important Note:
Consistent layout and correct use
purpose. Different from the instructor uniform the promotional clothing uses of corporate colors can build a
the Inixindo full logo. It is maintain as promotional item with the ability to strong visual identity connection
which will reinforce the corporate
promote Inixindo. identity system.
Inrealisation phase, please use
the master electronic templates
provided by the Inixindo
corporate communication
division and to cross check with
the production.
34
3.3 Promotional item promotional application

Inixindo keychain Inixindo file folder

The Inixindo promotional clothing is important for Inixindo promotional Important Note:
Consistent layout and correct use
purpose. Different from the instructor uniform the promotional clothing uses of corporate colors can build a
the Inixindo full logo. It is maintain as promotional item with the ability to strong visual identity connection
which will reinforce the corporate
promote Inixindo. identity system.
Inrealisation phase, please use
the master electronic templates
provided by the Inixindo
corporate communication
division and to cross check with
the production.
35
3.3 Promotional item promotional application

Inixindo work bag Inixindo umbrella

The Inixindo promotional clothing is important for Inixindo promotional Important Note:
Consistent layout and correct use
purpose. Different from the instructor uniform the promotional clothing uses of corporate colors can build a
the Inixindo full logo. It is maintain as promotional item with the ability to strong visual identity connection
which will reinforce the corporate
promote Inixindo. identity system.
Inrealisation phase, please use
the master electronic templates
provided by the Inixindo
corporate communication
division and to cross check with
the production.
36