Who are We?

#1
World’s #1 Most Downloaded “Cricbuzz” Is Searched
Single-Sport App Cricket App In The World More than “Cricket” Itself

APP RATINGS

1 out of every 5
internet users are on the
Cricbuzz App
4.4 4.6
ANDROID iOS
49 Cr+
APP DOWNLOADS
 Who are We?

DAUs MAUs

11.6 BN+ 10.4 BN+ 30 MN+ 125-135 MN

Mins Spent During Mins Spent During Daily Average Monthly Average
IPL 2023 ODI WC 2023 Users Users

9MN+
Facebook
4.9MN+ 2.6MN+
Twitter YouTube
2.5MN+
Instagram
Followers Followers Subscribers Followers
Original Programming

Flagship analysis show for every IPL Flagship analysis show for every IPL Bite-sized in-game analysis show
and World Cup game and World Cup game

Analysis shows for every India Test Fan Interaction show fronted by leading The most compelling fantasy advisory
Match Cricket Expert - Dinesh Karthik content on digital
Up For Grabs

LED BRANDING 80% SOV

LED BRANDING 80% SOV

BRANDED ASTON ANCHOR

MENTION
Up For Grabs

Branded
Logo Bug

Branded
Opening Slate

Social Media
Amplification

In-app
Notification

and more...
SEGMENT IN FOCUS: #HeyCB

WHAT
#HeyCB is Cricbuzz’s unique video property which was launched during the ICC Cricket World Cup, 2023
with India & RCB cricketer & ace commentator Dinesh Karthik. The 9-7 minute video invited viewers to
share questions via social media around India’s campaign at the World Cup & more. The questions varied
from technical, information, insights, fun etc. This is a great way for cricket ‘fans’ to interact with cricket
personalities as well as get a sneak-peek into the inside world of cricket ecosphere.

WHEN

A stand-alone weekly episode during the Indian Premier League 2024. A total of 8-7 videos can
be expected during this period (schedule dependent)*
SEGMENT IN FOCUS: #HeyCB

WHY
#HeyCB is the perfect blend of fan engagement & fun insights in the world of cricket - which allows young
cricket fans who are on Social Media to find out more about their favourite IPL team, favourite IPL players
and more, through the lens of a cricket personality like Dinesh Karthik who has been associated with IPL
since inception, and has friends across all major teams, and also an integral part of RCB - one of the most
loved franchises in IPL.

#HeyCB will have dedicated segments, where we can identify Fan of the week - thus rewarding the best
question asked by an audience.

OR

#HeyCB will identify the Coolest Moment of the Week - where Dinesh Karthik picks out his
favourite moment of the week in IPL.
SEGMENT IN FOCUS: #HeyCB

WHERE

Understanding Brand Presence

ANCHOR MENTION
The host will mention the brand & its communication line at the top & tail of each show.

TITLE SCREEN BRANDING

Logo presence on Title Screen, which will appear at the Top & Tail of each show

VIRTUAL LED BRANDING

Mutually agreed Brand Imagery & communication will be displayed with 80% SOV on Virtual LED loop.

ASTON BAND
Brand can run a communication regarding their product with the help of a ‘lower-third’ aston band
which will appear for 5-7 Sec, twice per show
SEGMENT IN FOCUS: #HeyCB

HOW

MAXIMISING REACH

SHOW DURATION
7-9 Minutes each

EXPECTED VIEWS

8-10 Million

IN-APP NOTIFICATION

In-App Notification - To promote the show to Cricbuzz’s 40 mn+ monthly active APP user base.

SOCIAL MEDIA PRESENCE

All relevant tagging will be done on Cricbuzz’s social media handles, enabling the brand to amplify the
content on their pages as well.

BRANDED LOGO BUG

Brand can further amplify its presence with a logo bug on top left of the screen during the segment
SEGMENT IN FOCUS: #HeyCB

SAMPLE VIDEO LINKS:

https://www.cricbuzz.com/cricket-videos/74888
https://www.cricbuzz.com/cricket-videos/74659

NOTE

This will have an additional Technical Production cost of 10-12 Lakh Rupees.
Successful Partnerships on Cricbuzz Video Programming
Staying Ahead of Competition
Our Actuals vs Their Estimates

VS
248 Mn+

204 Mn+

150 Mn+*
133 Mn+
2022

2022
2023

2023
Video Views
Cricbuzz Panelists vs ESPNCricinfo Panelists
Cricbuzz Video Programming - A Fan Favourite
Presence on other media outlets
Make an informed choice