Which dilemma is facing Polaroid?

R= Digital Darwinism

What implies that organizations that cannot adapt to the new demands placed on
them for surviving in the information age are doomed to extinction? R= Digital
Darwinism

Disruptive technology: A new way of doing things that initially does not meet the
needs of existing customers.
Sustaining technology: Produces an improved product customers are eager to
buy, such as a faster car or larger hard drive.
What discusses how established companies can take advantage of disruptive
technologies without hindering existing relationships with customers, partners, and
stakeholders? R= The Innovator's Dilemma

Universal resource locator: Contains the address of a file or resource on the

web.
URL shortening: The translation of a long URL into an abbreviated alternative that
redirects to the longer URL.
Internet: A massive network that connects computers all over the world and allows
them to communicate with one another.
WWW: Provides access to Internet information through documents, including text,
graphics, and audio and video files that use a special formatting language called
Hypertext Markup Language.
Domain name hosting is a service that allows the owner of a domain name to
maintain a simple website and provide email capacity.

Hypertext markup language links documents, allowing users to move from one to
another simply by clicking on a hot spot or link.

HTTP is the Internet protocol web browsers use to request and display web pages
using universal resource locators.

Paradigm shift occurs when a new radical form of business enters the market that
reshapes the way companies and organizations behave.

Ebusiness includes ecommerce along with all activities related to internal and
external business operations such as servicing customer accounts, collaborating
with partners, and exchanging real-time information.

Which of the following links documents via hypertext, allowing users to move from
one to another simply by clicking on a hot spot or link? R= HTML

What is the buying and selling of goods and services over the Internet? R=
Ecommerce
refers to the World Wide Web during its first years of operation. R= Web 1.0

Three ebusiness advantages.

 Opening new markets
 Expanding global reach
 Reducing costs

What refers to the depth and breadth of details contained in a piece of textual,
graphic, audio, or video information? R= Information richness

Information reach measures the number of people a firm can communicate with
all over the world.

Mass customization is the ability of an organization to tailor its products or

services to the customers’ specifications.

Personalization: What occurs when a company knows enough about a customer’s

likes and dislikes that it can fashion offers more likely to appeal to that person, say
by tailoring its website to individuals or groups based on profile information,
demographics, or prior transactions?

Chris Anderson, editor-in-chief of Wired magazine, describes niche-market

ebusiness strategies as capturing the long tail, referring to the tail of a typical
sales curve.

Why is ebusiness able to take advantage of the long tail? R= Physical stores are
limited by shelf space

Which company took advantage of the long tail? R= Netflix

What occurs when a business sells directly to the customer online and cuts out the
intermediary? R= Disintermediation

Intermediaries are agents, software, or businesses that provide a trading

infrastructure to bring buyers and sellers together.

Net neutrality is about ensuring that everyone has equal access to the Internet.

What measures the amount of time visitors spend on a website or application?

R=Stickiness

Select three interactivity measurements.

 Number of repeat visits to an ad
 Number of pages viewed
 Time spent viewing the ad
Heat map is a two-dimensional representation of data in which values are
represented by colors.

What allows a business to generate commissions or referral fees when a customer

visiting its website clicks on a link to another merchant’s website? R= Affiliate
program

What is a box running across a website that advertises the products and services
of another business, usually another ebusiness? R=Banner ad

Select three different ways a business can measure stickiness.

 Minutes per month
 Time spent per visit
 Page views

Freemium is a technique where a business offers a free basic product, giving the
customer an option to use an advanced version for a premium cost.

What measures advertising effectiveness by counting visitor interactions with the

target ad? R=Interactivity

What is a small web page containing an advertisement that appears outside of the
current website loaded in the browser? R=Pop-up ad

What is a technique that induces websites or users to pass on a marketing

message to other websites or users, creating exponential growth in the message’s
visibility and effect? R=Viral marketing

Clickstream data can observe the exact pattern of a consumer’s navigation

through a site.

Select three types of clickstream data metrics.

 Length of stay on the website
 Number of abandoned registrations
 Number of abandoned shopping carts

What is a small file deposited on a hard drive by a website containing information

about customers and their browsing activities? R=Cookie

What is a count of the number of people who visit one site and click on an
advertisement that takes them to the site of the advertiser? R= Click-through

What is the process of collecting, analyzing and reporting aggregate data about
which pages a website visitor visits—and in what order? R= Clickstream
analytics
Website traffic Analytics: uses clickstream data to determine the efficiency of the
site for the users and operates at the server level

Website ebusiness analytics uses clickstream data to determine the

effectiveness of the site as a channel-to-market.

Showrooming occurs when a customer browses at a physical store and then

decides to purchase the product online for a reduced cost.

EBusiness model is a plan that details how a company creates, delivers, and
generates revenues.

Dot-com was the original term for a company operating on the Internet.

B2B: Applies to businesses buying from and selling to each other over the Internet.
B2C: Applies to any business that sells its products or services directly to
consumers online.
C2C: Applies to sites primarily offering goods and services to assist consumers
interacting with each other over the Internet.
C2B: Applies to any consumer that sells a product or service to a business over
the Internet.
Business-to business applies to businesses buying from and selling to each
other over the Internet.

Business-to consumer applies to any business that sells its products or services
directly to consumers online.

 Brick-and-Mortar: A business that operates in a physical store without an

Internet presence.
 Click-and-Mortar: A business that operates in a physical store and on the
Internet. Example: Barnes & Noble
 Pure-Play: A business that operates on the Internet only without a physical
store. Example: Google

Consumer-to business applies to any consumer who sells a product or service to

a business on the Internet.

Content Providers: Generate revenues by providing digital content such as news,

music, photos, or videos.
Infomediaries: Provide specialized information on behalf of producers of goods
and services and their potential customers.
Online marketplaces:Bring together buyers and sellers of products and services.
Portals: Operate central website for users to access specialized content and other
services.
Service Providers: Provide services such as photo sharing, video sharing, online
backup and storage.

A keyword is a word used in a performing a search

Search engine: website software that finds other pages based on keyword
matching similar to Google

Search engine ranking: evaluates variables that search engines use to determine
where a URL appears on the list of search results

Search engine optimization: combines art along with science to determine how
to make URLs more attractive to search engines resulting in higher search engine
ranking

Occur when you use a search engine: Organic search and Paid search
 Organic search: The unpaid entries in a search engine results page that were
derived based on their contents relevance to the keyword query.
 Paid search: Links a company paid to have displayed based on a users
keyword search.

Pay-per-click: Generates revenue each time a user clicks on a link to a retailer’s

website.
Pay-per-call: Generates revenue each time a user clicks on a link that takes the
user directly to an online agent waiting for a call.
Pay-per-conversion: Generates revenue each time a website visitor is converted
to a customer.
Adwords: are keywords that advertisers choose to pay for and appear as
sponsored links on the Google results pages

Which of the following are included in the different types of ebusiness

revenue models?
 Advertising fees
 Subscription fees
 Transaction fees

Click fraud is the practice of artificially inflating traffic statistics for online
advertisements.

Hitbots create the illusion that a large number of potential customers are clicking
the advertiser's links, when in fact there is no likelihood that any of the clicks will
lead to profit for the advertiser

Ebusiness tools: Email, Podcasting, Web conferencing, Instant message

Internet service provider is a company that provides access to the Internet for a
monthly fee.

Real-time communication: occurs when a system updates information at the

same rate it receives it

Instant messaging: is a service that enables instant or real-time communication

between people

Cyborg anthropologist: is an individual who studies the interaction between

humans and technology, observing how technology can shape humans' lives

Podcasting: converts an audio broadcast to a digital music player

Video chat: is an online face-to-face, visual communication performed with other

Internet users by using a webcam and dedicated software

Content management systems help companies manage the creation, storage,

editing, and publication of their website content.

Taxonomy: is the scientific classification of organisms into groups based on

similarities of structure or origin.