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PR 1 Lesson 1
PR 1 Lesson 1
WHAT IS RESEARCH?
IMPORTANT TERMS
INVESTIGATION IMMERSION
It is a systematic examination of a certain Immersion is a process whereby a
event or phenomenon. researcher immerses (deeply involves)
himself in the data-gathering activities and
the data he has gathered is carefully read or
examined by him in detail.
INQUIRY RESEARCH
Inquiry is a term that is synonymous with Research is systematic and objective
the word ‘investigation’. When you inquire creation of knowledge systematic (with a
or investigate, you tend to ask questions to system or method, the scientific method),
probe or examine something to request for objective (no bias, all angles presented),
truth, information, or knowledge. knowledge creation (a creative process)