TULL 4 TY Match a verb from box A with a noun from box B to complete the sentences below. Use a suitable form ofthe verb-noun combination. Great ideas the environment advantage of (something) a (product) range a business idea a breakthrough aneed YOM AOVNONVT to protect totake towin 1_Brainstormingis an effective way of. 2. Acouple of years ago, scientist... treatment of cancer. 3. ‘Eco-consumers’ choose companies which do not produce alot of toxic waste and hhave a clear policy of. 4 Sometimes an idea may simply be when a company ‘an opportunity to offer more cholce to its customers. 5 fone of your products. 7 -forinnovation, prospective customers may see you as a dynamic high-quality company and decide to choose you over your competitors. 6. Our company would like to attract a wider variety of customers, that’s why we are planning to of cosmetics and toiletries. 7 Aood business idea sone tal generates pros anda the same time Complete each set of sentences with the same word, 1. The marketing department wants to....hald.....:a meeting next week. We are planning to... 24... ournext sales conference in Mumbai. Do you know which animals..../@l.....the record forthe longest migration? 2 During lectures, it's a good idea ifyou.. notes as you listen, The main goal of any business ist... money. ‘She wants to .ssusisosSme suggestions about improving our database. 3 Industrialised countries should ty to... _sowaste instead of exporting I. The best way to: competition i to buy out your main competitors, Pollution is big problem in our ety and we are trying all sorts of ideas to ait site ‘4. We plant offerfree icecream to all consumers one day a yearto... awareness ofthe company. ‘urcars come in two colours. Ifyou want extra colours, I'm afaid we have to ' the price by 5 percent, ‘Some people buy luxury products because such products stheit status and give them a new, more upmarket image. 19 FUSEOM FOVNONVT UNIT4 +» GREATIDEAS 20 Past tenses 5 Ican’t finda solution to al problems, of course, but Alot of people want o.. part-time work when they retire. We snsnsessnesn lot of business with Chinese telecommunications companies, 6 Ifyou continue to be late for work, YOU Will...vrrseseeveothte Sack, All members of staff. an end-of-year bonus. Flltalkto the manager during the breakif! the chance. EN Match the sentence halves. 1. They were stil working on their a) that they were exhibiting at the new designs: Inventors’ Fair. 2 Asthey had an exciting idea b) when suddenly Jackson announced to promote, that he was stepping down as 3 They invited high-profile General Manager. entrepreneurs on 1V ‘when they saw an opening in 4. Apple released the first iPad in the market. April2010 ) they decided to exhibit atthe 5 We were having a boring meeting Inventors’ Fair. 6 An Australian entrepreneur ©) and asked them to talk about ‘expressed interestin the new innovation and change. product A) and sold 3 million of the devices In 0 days. Correct the sentences that use the wrong past tense. 1 Because Hitexwas wortied tha ts competitors would copy its new machines, itwas immediately filing patents forthem. Because Hiltex was worried that its competitors would copy its new machines, itimmediately filed patents for them. 2. Atfrst, the agency was not believing thatthe machine would save so much time. | was planing to vist the Intemational Inventors’ Flr but didnot have time. 4 The toy goes that Professor Auenberg was having the idea forthe elect shoebrush while he was washing up. 5 They failed to see the gap inthe market and so missed a unique opportunity, 6 240, the new drug developed by Pharmatek, marked a breakthrough inthe treatment of cancer 7 Ztkon already made good profits when introduced its new digital camera in 2010. Lastyear, we spent alot on marketing and so attracted alot of new customers. Complete the sentences with the correct form (past simple or past continuous) of the verbs in brackets. 1 Ourcompany...}é losing. lose) money atan alarming rate but then in 2010 +» (launch) our Hermes 5 tablet computer. Sales... (Gop) dramatically and our financial situation 2 We... : improve) rapidly. (have) a successful negotiation when suddenly our boss en (Phone) us to say he.....o:e- sons (wand) completely different conditions, 3 We. (plan) to patent our new drug butwe. se (wat fat too long. A month after our discovery, our main competitor. serene fel) basically the same product. FUSE