PLACE

The Coca-Cola Company, officially named The Coca-Cola Company of Atlanta, is an American non-
alcoholic beverage corporation. It is one of the most important American companies whose notoriety and
popularity are worldwide7. In 2012, it was the 3rd agrifood company in the world, in terms of turnover,
behind PepsiCo and Nestlé8. Its headquarters are located in Atlanta, Georgia, in the southeastern United
States, and its CEO is James Quincey. It is best known for its flagship product, Coca-Cola. Since the end of
the Second World War, this original drink has been, in the collective imagination, a symbol of
Americanism 9.
 producs

• Over time, The Coca-Cola Company has been able to evolve its drink,
thus adapting it to different behaviors, and therefore different
targets.
 Coca-Cola Original Taste
• Range composed of: Coca-Cola Taste Original, Coca-Cola Cherry,
Coca-Cola Vanilla, Coca-Cola without caffeine.
 Coca-Cola sans sucres
• Range composed of: Coca-Cola without sugars, Coca-Cola without
sugars Peach, Coca-Cola without sugars Lemon.
 Coca-Cola light taste
• Range composed of : Coca-Cola light taste, Coca-Cola light taste exotic
mango, Coca-Cola light taste ginger lime.
 Coca-Cola Energy
• Range composed of: Coca-Cola Energy, Coca-Cola Energy without
sugars.
 Coca-Cola Signature Mixers

• Range composed of: Coca-Cola Signature Mixers Smoky, Coca-Cola

Signature Mixers Spicy, Coca-Cola Signature Mixers Herbal, Coca-Cola
Signature Mixers Woody.
 Old varieties In the past

Other varieties of Coca-Cola have been exploited, with varying degrees of success:
Coca-Cola Life (2017), Coca-Cola Blak (2009), New Coke (1985).
 sources

https://fr.wikipedia.org/wiki/The_Coca-Cola_Company

https://cocacolaweb.fr/coca-cola/la-gamme/