SCHOOL OF MANAGEMENT SCIENCES

MARKETING MANAGEMENT
MS-232

INSTRUCTOR: DR.ABID ULLAH

SUBMITTED BY: SUMAYYA WAHEED
REG NO: 2022554
ASSIGNMENT#01
QUESTION#01:
USING THE EXAMPLE OF PAKISTAN POST, LIFEBOUY;HOW CAN WE
SAVE PIA?
Pakistan Post and Lifebuoy have effectively executed strategies that
Pakistan International Airlines (PIA) may consider adopting to
enhance its operations.
Pakistan Post embarked on a visionary modernization initiative,
meticulously weaving together cutting-edge automation processes
and advanced technology. The primary objective was to elevate the
efficiency and user-friendliness of the postal service, with a parallel
focus on extending its reach to the farthest corners through an
extensive network. This strategic move aimed not only at market
expansion but also at fostering a stronger connection with customers
in remote areas.

In a parallel, Lifebuoy has passionately and energetically advocated

for or supported consumer health and safety.These campaigns
artfully underscored the brand's unwavering commitment to hygiene,
aligning seamlessly with global health concerns.the brand's ability to
adapt to consumer needs is a clear and noteworthy demonstration or
confirmation of its flexibility and responsiveness to the changing
preferences and requirements of its customers. Lifebuoy engaged in
fruitful collaborations with diverse health organizations.The deliberate
effort made by Lifebuoy was aimed at enhancing market relevance
and aligning with the changing preferences of consumers. It suggests
a strategic focus or orientation toward achieving those objectives.
PIA has the opportunity to draw inspiration from the effective
strategies employed by Pakistan Post and Lifebuoy, steering clear of
potential pitfalls. The infusion of technological advancements
becomes imperative for optimizing efficiency in both booking
processes and in-flight services. Elevating strategic partnerships will
not only alleviate the restructuring process but also pinpoint routes
crucial for enhancing customer service. Additionally, venturing into
previously unexplored markets is pivotal for achieving expansive
growth.

A concerted effort in marketing endeavors is recommended to

artfully portray and showcase stringent flight safety protocols,
thereby reaffirming PIA's unwavering commitment to ensuring
consumer reliability in its services. By embracing these strategic shifts,
PIA stands poised to craft a sophisticated and resilient approach,
ensuring a pathway towards sustained success in the dynamic
aviation industry.

ACTIVITY#02
IS TOURISM IN PAKISTAN DANGEROUS?HOW CAN WE PROVE IT?
Exploring tourism in Pakistan is often accompanied by safety
considerations, yet it doesn't necessarily entail insurmountable
challenges. Taking prudent measures can enhance the overall
experience, such as consulting with authorities instead of relying
solely on local advice, opting for accommodations in reputable
areas, and staying attuned to local customs.

Enhancing tourism in Pakistan can be achieved through several

strategic actions:

 Safety Confirmation Messaging:

Deliver messages that underscore the implementation of heightened
security measures at popular tourist destinations, guaranteeing the
safety of visitors.
 Showcasing Visitor Insights:
Engage with tourists to gather their insights, incorporate their
narratives into promotional campaigns, and showcase the positive
facets of Pakistan's tourism.
 Augmented Security Measures:
Equip tourists with essential safety resources, including readily
available emergency helplines, well-structured travel guides, and a
well-trained security presence at various tourist attractions.
 Worldwide Joint Ventures:
Establish partnerships with renowned international organizations to
enhance Pakistan's standing as a secure and appealing travel
destination, fostering a positive image on the global stage.

ACTIVITY#03
PUBLIC SERVICE MESSAGE FOR SMOKING:
Every puff fuels the fire of health risks. Break free from the chains
of smoking before they tighten. Choose liberation over addiction,
and let your journey towards a smoke-free life begin now. Your
well-being is worth the decision to quit.

ASSIGNMENT#02:
QUESTION#01
EXPLAIN MARKETING MYOPIA AND EXPLAIN WHY MICROSOFT SOFTWARE
LAUNCHED BY STEVE JOBS FAILED IN MARKET?
Marketing Myopia was an idea shared by Theodore Levitt in 1960.
It's about companies focusing too much on their own products or
services instead of understanding what customers really need.
Levitt suggested that businesses should define their goals based
on what customers want, not just the things they sell. If companies
only concentrate on their current products, they might miss
chances to be more creative and grow in the long run.

When it comes to the Microsoft software introduced by Steve Jobs,

it's crucial to note that Steve Jobs was affiliated with Apple Inc., not
Microsoft. Nonetheless, if discussing a particular product or project
involving Microsoft software that didn't succeed in the market,
Here are some general explanations for the potential failure of
software products:

Lack of Understanding of Customer Needs:

Software doesn't do what customers really want, it might not do
well in the market. It's super important for a product to meet what
customers need and like for it to be successful.
Poor Product Design or Quality:
Design of a product is not good or it has problems with quality, it
can struggle in the market. People want software to work
smoothly, be easy to use, and not have significant issues.
Competition:
The software market is like a big competition. If a product isn't
different or doesn't offer something special compared to other
options, it might have a hard time getting noticed by customers.
Ineffective Marketing:
The software is really good, it might not do well if it's not
promoted effectively. If people don't know about it or don't
understand why it's valuable, they might not use it.
Timing:
Sometimes, releasing a product at the wrong time can make it not
do well. Things like what's popular, new technology, and how the
economy is doing can affect whether a product succeeds or not.
Lack of Continuous Improvement:
Software has to keep getting better to stay useful. If a product
doesn't get regular updates or improvements to match what users
want and new technology, it might become outdated and not
useful anymore.
Issues with Compatibility:
Software has problems working well with other software or devices,
it might not be used much. People want software to fit smoothly
with the tools and gadgets they already have.

Without specific details about the Microsoft software,it's

challenging to pinpoint the exact reasons for its failure. However,
considering the factors mentioned above can provide insights into
why software products, in general, might not succeed in the
market.