SCHOOL OF MANAGEMENT SCIENCES

MARKETING MANAGEMENT
MS-232

GUIDED BY: DR.ABID ULLAH

SUBMITTED BY: SUMAYYA WAHEED
REG NO: 2022554
ASSIGNMENT#02
QUESTION#01:
BILL GATES RELEASE OF WINDOWS IN NOKIA WHY IT FAILED AND
HOW CAN IT BE SAVED?
The introduction of Windows Phone on Nokia devices, stemming from
Microsoft's purchase of Nokia's mobile phone division in 2014, ultimately
faltered due to various factors:

Insufficient developer backing:Insufficient backing from developers posed a

challenge for Windows Phone, resulting in a constrained app environment in contrast
to Android and iOS. Numerous widely-used apps either debuted tardily or were never
created for Windows Phone, diminishing its attractiveness to users.
The overwhelming prevalence of Android and iOS: Upon Windows Phone's
arrival, Android and iOS had firmly entrenched themselves in the smartphone sector. Windows
Phone encountered formidable rivalry from these prevailing platforms, impeding its ability to
secure substantial market presence.
The lack of compatibility with previous Windows Mobile applications: Windows
Phone opted out of supporting apps designed for its forerunner, Windows Mobile. This choice
estranged current Windows Mobile users and developers, additionally constraining the
platform's allure.
Restrictions in hardware: Nokia's Windows Phone gadgets drew scrutiny for their
hardware configurations, frequently seen as subpar compared to rival Android devices.
This challenge hindered Nokia's ability to effectively vie in terms of functionalities and
speed.
To preserve Windows Phone on Nokia devices or any other maker's products, various
tactics might be contemplated:
Enhancing developer partnerships: Microsoft could motivate developers to produce
apps for the Windows Phone platform by providing improved tools, support, and
revenue-sharing schemes. This approach would facilitate the growth of the app
environment and enhance the appeal of Windows Phone to consumers.
Improving interoperability: Microsoft could investigate methods to enhance compatibility
between Windows Phone and current Windows Mobile applications. This endeavor would aid
in retaining current users and developers, while also simplifying the process of porting new
applications to the platform.
Pursuing hardware advancements: Nokia or any other company could prioritize crafting
Windows Phone gadgets with state-of-the-art hardware characteristics and specifications. This
strategy would distinguish their products from rivals and entice consumers seeking high-end
smartphones.
Promotional activities and collaborations: Microsoft and its hardware associates could
allocate greater resources to marketing endeavors to elevate awareness about Windows
Phone gadgets and their distinctive attributes. Moreover, forging strategic alliances with
telecom providers and sellers could bolster the distribution and accessibility of Windows
Phone devices.
Despite these prospective approaches, it's important to acknowledge the fiercely
competitive nature of the smartphone market, where triumph is far from assured. Any
endeavor to resurrect Windows Phone on Nokia devices would demand substantial
investment, ingenuity, and a robust implementation plan.

QUESTION#02
Here are a few examples of companies that have changed their logos and garnered
significant attention:
Sure, here are some Pakistani companies that have changed their logos and gained attention:

Pakistan International Airlines (PIA):

PIA, the national flag carrier of Pakistan, revamped its logo in recent years, which
garnered attention and sparked discussions.
Engro Corporation:
Engro, a leading Pakistani conglomerate, has undergone logo changes over the years,
each time drawing attention due to its prominent position in the business landscape of
Pakistan.
Pakistan State Oil (PSO):
PSO, the largest oil marketing company in Pakistan, has also redesigned its logo in the
past, which created buzz in the industry and among consumers.
Habib Bank Limited (HBL):
HBL, one of the largest banks in Pakistan, has changed its logo several times in its long
history, with each change generating interest and discussion.
K-Electric:
The logo change of K-Electric, the electricity distribution company in Karachi, also caught
the attention of the public and industry observers.
Nestlé Pakistan:
Nestlé, a multinational food and beverage company, has a significant presence in
Pakistan. Any changes to its logo would naturally attract attention in the Pakistani market.
Pakistan Telecommunication Company Limited (PTCL):
PTCL, the largest telecommunication company in Pakistan, has undergone rebranding
efforts including logo changes, which have been notable in the telecommunications
sector.

Please note that logo changes can be somewhat subjective in terms of what constitutes
"highlighted." These are some examples based on notable changes that garnered
attention in Pakistan.