Professional Documents
Culture Documents
C-SUITE
SAAR BEN-ATTAR
DIRECTOR AT ASCENT
GROWTH PARTNERS PTE.
LIMITED
C S U I T E - X C H A N G E . C O M
CONTENTS
03
Editor's Note
05
12
A..B..C..D… E-S-G!
THE ABCS OF ESG
BY DR MICHAEL GAN -
PARTNER AT KAIROUS
ASIA’S WORKFORCE CAPITAL
AWAKENS TO ESG BY
MOJODOMO
18
23 MASTERING DATA IN
2025
BY DR. AGATHA
WHY DO BUSINESS WONG-FRASER
EXECUTIVES NEED
TO CARE ABOUT
METAVERSE?
BY: JOHN MAN-HO
28
HUEN - FOUNDER
AND CEO AT KODING
KINGDOM
32
ASCENT GROWTH
PARTNERS BY GARY
LAM
AUSTRALIA
36
INTRODUCTION RED
EARTH, SAPPHIRE
WATERS, AND GOLDEN
OPPORTUNITIES BY
ONTEAM GLOBAL ASIA CEO COMMUNITY
AUSTRALIA CHAPTERS PRESIDENT
& COMMITTEE
MEMBERS DIRECTORY
CSUITE XCHANGE CSUITE-XCHANGE.COM Q1 2022
Editor's Note
“The road to success, for 99% of people, isn’t a jump.
It’s a steady incline from one successful project to the
next.” ― Lee Morris
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www.csuite-xchange.com
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A..B..C..D… E-S-G!
THE ABCS OF ESG
BY DR MICHAEL GAN - PARTNER AT KAIROUS CAPITAL
Hopefully, this article will be able to provide some answers, especially for start-ups or SMEs.
I have a quick question - is it right for us to assume that corporations exist with the sole objective of generating immense profits for their
shareholders?
Well, that is technically true, but it is, arguably, an outdated way of thinking. In fact, this was the prevailing thought 50 years ago, and it is
about time when we ought to consider how things have changed.
In 1970, influential economist and Nobel Laureate Milton Friedman wrote in his 1962 book Capitalism and Freedom that "there is one and
only one social responsibility of businesses — to use its resources and engage in activities designed to increase its profits so long as it
stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud".
In 1970, he stated in his Friedman Doctrine, that “the social responsibility of a business is to increase its profits”. He also claimed that
social responsibility will adversely affect financial performance. This so-called shareholder (as opposed to stakeholder) primacy theory
impacted the corporate world of the time, with many of its practices and metrics having stayed on long after that, such as but not limited
to performance measurements, executive compensations, shareholders rights, and responsibilities of directors.
Subsequently, at the turn of the new century, critics affiliated with various schools of thought presented contrasting beliefs to the
Friedman Doctrine. Some even went on to say that this shareholder capitalism theory impoverished the working class and only served to
enrich the corporate elites.
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Poor Milton.
To be fair, during his era, there was limited knowledge of climate change, greenhouse gas (GHG) emissions, and their association with
human activities. Marginalization and unequal distribution of wealth was not as pronounced, and there weren’t as many corporate and
accounting frauds. Not to mention, capital markets weren’t as advanced and widespread back then. So, it might be fairer for us to say
that we can’t be too sure if the Friedman ideology played a significant role in these.
Fortune’s 100 Best Companies to Work For was first published in 1984, whereby they compiled the top 100 American companies that
practiced corporate social responsibility. An analysis of companies topping this list revealed that their financial performances were NOT
adversely impacted. Conversely, they have even managed to maximize productivity, corporate efficiency, and the sourcing of superior
management talents!
Climate Change
It comes as no surprise that one of the biggest drivers of ESG is climate change.
The Intergovernmental Panel on Climate Change (IPCC) is a body under the UN whose goal is to advance our knowledge on climate
change. Established in 1988, its first assessment report published in 1990 confirmed the greenhouse effect emitted from human
activities as a major cause of global warming. This led to the development of the United Nations Framework on Climate Change
(UNFCC), which prompted action to be taken in the form of international treaties created to reduce greenhouse gas emissions. Its
decision-making body, the Conference of the Parties (COP) meets annually to assess progress relating to climate change. In fact, this
year’s COP (COP 26) will be held at the Glasgow Climate Conference.
International Treaties
The Montreal Protocol was signed in 1987 to reduce hydrocarbons found to be detrimental to the ozone layer. The Earth Summit (Rio
de Janeiro, 1992) called for ongoing research, meetings, negotiations, and policy meetings on climate change. Then, there was the
Kyoto Protocol (1997) and the Paris Agreement (2016), whereby their aims are to hold the increase in global average temperatures well
below 2℃ above pre-industrial levels, and also to pursue efforts that limit the increase to 1.5℃.
IPCC published its 6th assessment report in 2021 (one of three working groups), and this report was said to be “its starkest warning yet”
(The Guardian), and a “code red for humanity” (UN Secretary-General).
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In summary, the report stated that it is “unequivocal” that humans have caused the climate crisis, and it is accelerating faster than ever
(in fact, the 1.5℃ limit might be reached as soon as 2030). We do, however, have a 50% chance to limit this increase by dramatically
reducing emissions this decade before the tipping point (of no return) is reached. Furthermore, global warming stays within 2℃ only if
we manage to achieve net-zero by 2050. With that in mind, many countries have pledged to achieve net-zero by 2050, including the 2
largest emitters - the USA (2050) and China (2060).
Dry Powder
For any start-up looking to raise funds, available liquidity
and addressing the current trends are very important. As
ESG takes the centre stage, more and more funds need to
become compliant, driven partly by investors becoming
more demanding of it. As a matter of fact, the total assets
under management (AUM) for ESG funds rose 29% in
2020 to USD1.7 trillion (according to Morningstar).
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The Energy Transitions Commission estimates that the additional investment to meet this net-zero deadline is in the region of USD1 to 2
trillion annually, which represents roughly 1 to 1.5% of global GDP. Unsurprisingly, the price of carbon offsets will only increase further
as the 2050 deadline looms. The International Monetary Fund (IMF) has recommended a rate of USD25/tCO2e as a start, increasing to
USD75 by 2030.
Furthermore..
Many reports have also been published outlining the ESG funds outperforming benchmarks, thereby fuelling further interest in them.
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Measure - We need to start somewhere. And the good news is - there are various frameworks and tools available, as listed earlier. You
can start with selecting a few of the sustainability goals or look into a framework like the Global Reporting Initiative (GRI), which is used
by 80% of the world's largest corporations. Get to know your baselines, such as the environmental components, where energy and
water consumption, carbon footprint, and waste production can be measured quantitatively.
Monitor and Make Strides - Once a baseline reporting is achieved, it is time to break it down into smaller bits by operationalizing it and
setting targets. Corporate culture and policies can be initiated especially for the “social” component - anti-discrimination, ethics, etc.
Ensure these are communicated clearly and championed by all staff members.
Market! - Once you have it, flaunt it! Incorporate ESG data and add them to your social media, marketing material, corporate profile,
and pitch decks. If you are fundraising, address it to your potential investors. There are many impact investing funds that only invest in
eco-friendly companies. Look into carbon credits, you might be in a position to sell. On top of that, there might be various government
grants, tax incentives, and many other opportunities available. In fact, did you know that Southeast Asian super-app, Grab, has a 68-
page ESG report, which is a bigger document than their pitch deck.
On the other hand, Apple, which says it is already carbon-neutral for its global corporate operations, says it will do the same across its
entire business by 2030, including in its manufacturing supply chain and product life cycle. Moreover, Amazon says it will be net-zero by
2040, 10 years ahead of the Paris Agreement. On top of that, Amazon also became the world's largest purchaser of renewable energy
in 2020. Alibaba has also embarked on a decarbonization initiative by raising USD1B in green bonds and shifting its energy usage to
wind and solar power, as well as reducing the use of packaging material and other efforts.
Some quarters say it is relatively easy for tech giants to achieve net-zero as they can always switch to renewable energy or purchase
offsets (as compared to an oil and gas company for example). However, there are still the S and G boxes yet to be ticked.
For instance, Facebook had some data leaks and issues with labour. In contrast, Amazon and Google faced problems with their
employee unions, whilst Apple was alleged to have broken certain labour laws in an iPhone factory in China.
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Conclusion
Planet Earth is in dire straits.
In 2020, temperatures have risen 1.2℃ since the pre-industrial era (1850), and will probably reach 1.5℃ by 2030. Beyond that, we
would have reached a stage of irreversibility in many ecosystems, notoriously labelled the ‘tipping point’. In fact, we’ve already
witnessed the horrifying devastating effects of climate change and it will only get worse.
The good news is, awareness is more widespread now, with increasing advocacy and action. Carbon sequestration in various forms is
becoming increasingly advanced, and with the assistance of technology, we'll be able to identify and support many of these projects.
Global planned carbon capture and storage (CCS) projects soared to 111 million tonnes a year (mtpa) as of end-september 2021, up
52% from end 2020, according to the Global CCS Institute.
Furthermore, emissions trading markets were introduced in the mid 90s, which provided an immediate avenue to support green
projects. In 2020, the total value of carbon markets jumped 20% to USD277B. However, only 21.7% of global GHG emissions will be
covered by 2021, even with more than 78 countries having some form of carbon tax mechanism.
As more parties push the ‘green’ agenda, greenwashing (inaccurate claims by companies of being more ‘green’ than what they actually
are) is an issue that is getting more widespread. Consumers will need to be more discerning and aware of this. Moving forward, clearer
guidelines and more standardization need to be implemented for measuring and reporting ESG metrics, coupled with fraud detection,
enforcement and actionable requirements.
But most importantly, not just businesses, we as individuals all need to play a role, to become more energy efficient, to switch over to
renewable energy, ultimately to reduce our carbon footprints, and to educate others on this topic. We also need to embrace the circular
economy by reducing, reusing and recycling.
DR MICHAEL GAN
Partner at
Kairous Capital
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“Mastering Data in 2025” sounds like a movie title. Indeed, it is, as it enables us to
peer into the future based on what will be happening then and guide us working
backward. We can exploit data trends now to become the Masters of Data then. By
2025, countries and businesses who are the Masters of Data will be the most
competitive, most productive and more effective, behaving like “The King of Kings” as
in a video game.
Predictive Analysis: Historical data can be analyzed, patterns can be detected and used to predict the probability of future
events by using Machine Learning (ML).In 2022 predictability is still limited. By 2025, accuracy will cover most areas. In
2022, we can identify the different mutations of Covid-19, but in 2025, with certainty “What is THE MUTATION” - not a
number of mutation variables.By 2025, successful management of road traffic and congestion, and city planning against
natural disasters will be common. More and more different datasets will be integrated in 2025, crossing different business
and social boundaries, including emotional intelligence data, neuro science data, and brain cells connectivity to predict
human behaviour will be widely used.
Diagnostic Analysis: Better data on correlation from Diagnostic Analysis between different events, compositions,
frequency on risks avoidance as well as business opportunities. Climate and soil data in 2022, for example, fosters
productivity in agriculture and identifies soil qualities for growth for the best types of coffee crops. Our 2022 current
dissatisfaction with the ROI (return of investment) on marketing, especially on social media, will be greatly improved by
2025 with clear indicators of what works and what does not work. Cost cutting, an area which many companies are
focusing on in 2022 will be greatly improved in 2025: cut where it should be cut, decision making based on data is
paramount. In short, make decisions with data diagnostic analysis.
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Real Time Monitoring: Monitoringevents in real time for businesses such as customer experience and journey; for government
such as road traffic, national crisis, climate and weather warning, supply chain development is vital and sometimes lifesaving.
Often, we make a joke out of the weather forecast even now in 2022 but by 2025 with data collection and data indicator
improvements, weather forecast will be a blessing.
Data transformation projects often fail at a staggering rate, between 80% (from Forbes) and 70% (from Consulteer). However, I will
focus on the success data journey to 2025. By sharing experiences and lessons learnt on different projects in Asia, we feel more
related to those success factors nearer home. Though we can deep dive into those UK projects we took on.
The Twelve Characteristics of Flawless Data Entry Points (Data Integrity Guarantee)
1. Definition – The definition is agreed and consistent across all departments
2. Measurement – The measurement is agreed and consistent across all departments
3. Entry – Each entry is free of human error and/or computer error
4. System – There are no inherent systemic errors
5. Transfer – Data is passed intact from department to department
6. KPI – The KPI formula is agreed and consistent across all departments
7. Reports – The reports are agreed and consistent across all departments
8. BI Extract – The Business Intelligence extracts are agreed and consistent across all departments
9. Monitoring – There is uniform data monitoring - checking system for all departments
10. Backup – There are procedures to back up Mission Critical Data
11. Documentation – There are Data Management Procedures and Emergency Plans
12. Security – There are Security Procedures in place to protect the data
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In the movie Kung Fu Panda, Po asks his father: “What is the secret ingredient?”
His father replied: “Nothing! There is no secret ingredient”. Po: “Wait, wait... it's just plain old noodle soup? You don't add some
kind of special sauce or something?”
Yes, there are no secret ingredients within each department. By hiding in its silo, it thinks it has some secret ingredients,
sometimes due to ignorance and sometimes a failure in communication. Projects will succeed if we release each department from
its silo by sharing its internal data and reports. And most importantly, its self-created logic or formulae.
In our successful Cathay Pacific Catering Services (CPCS) Digital Transformation under its CEO at that time Mr. Andy Wong. With his
personal intervention and leadership, we not only broke down the silos between departments within CPCS, but we also actually
built a bridge between CPCS and Cathay Pacific by sharing data that resulted in a reduction of a vast number of on-board wasted
meals.
There is no point diving into the pool before you know the depth of the water. Using the Data Audit is likely to be the most
successful way to Data Mastery in 2025. One of our exciting data projects is with one of the Top Aviation Parcel and Express
Delivery corporations in China.
To save your pain and time, we created a number of data audits even before we arrived at different sites and locations. Our UK
team has created a Custom Audit Builder with a series of questions, with each data audit tailored to each specific site. The
deliverables of the project are automatically generated Key Performance Indicators and Heat Maps.
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To conclude, we want all our readers to be well-covered: not only have we provided the roadmap to success through our Data
Assessment suite, but we also provide the pointers as to why data projects fail.
Final Note: Only by working together, engaging our thoughts, and sharing the problematic issues, can we
guarantee success. You can read more of my insights and contact me through https://askagatha.com/?
page_id=850.
DR. AGATHA
WONG-FRASER
CEO at BPSA Ltd
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For instance, collective space in virtuality, an omniverse: a venue of simulation and mirror world, etc. Nonetheless, among all the definitions,
metaverse is widely considered as a virtual environment blending physical and digital, facilitated by the convergence between the Internet and
Web technologies, and Extended Reality (XR).
Moreover, instead of a singularity concept, the metaverse visualizes more like a spectrum. With the leftmost being digital twins; the rightmost
being digital natives; and the middle being the co-existence of physical-virtual reality. Digital twins refer to sizable and high-fidelity digital
models and assets displaced in virtual spaces, which reflect the physical properties, like motions, temperature, and even function, while digital
natives, often represented by avatars, involve in digital creations in the virtual worlds. Connected ecosystems, such as culture, economy, laws,
and regulations (e.g., data ownership), social norms, can support these creations. Last but not least, co-existence of physical-virtual reality implies
that the metaverse could become a self-sustaining and persistent virtual world that co-exists and interoperates with the physical world with a
high level of independence. As such, the avatars, can experience daily life activities with other users theoretically in the merged and perpetual
worlds, as “Digitalized Real World” and “‘Many’ Virtual Worlds” slowly approaches to each other and converges.
To commence with, metaverse enables high-quality real-time communication between people. Under the harsh conditions of COVID-19,
business meetings or online lessons have been harder than ever before to either arrange or attend, albeit current solutions: Zoom, Google Meet,
just to name a few. Due to the lack of interactions of applications and technical limitations of current hardware, the user experience is barely
satisfactory. For instance, the capabilities of computers limited the video conferencing content to merely people’s faces, to mention the most.
Lack of stimulations makes it more difficult for attendees to concentrate and contribute to the organizations they are working for. It is also time-
consuming and environmentally-unfriendly for workers to commute to their workplaces from their homes.
On the other hand, with metaverse, virtual meetings could elevate to another level. By wearing head-mounted wearable displays (e.g., Oculus
Quest 2) or mobile headsets (e.g., Microsoft HoloLens), realistic built-in environments (e.g., conference rooms and classrooms) offer a more
immersive experience upon joining a meeting. To be more specific, this experience-duality pairs up perpetual virtual worlds with the long-lasting
physical environments, just like an office in reality, but duplicated into the metaverse. This can be done by third-party solutions (e.g., Matterport).
Moreover, with advanced hardware (e.g., hand-held controllers in VR headsets) and latest visualizations (e.g., animated holograms), people can
express themselves by hand or even body gestures, instead of vastly facial expressions in traditional online meetings. This telepresence system
provides an immersive experience for users, giving a realistic sense of depth and occlusion.
These shared experiences and chance interactions will not only raise workers'
interest during work from ‘home’, but also students learning interests on various
topics, as they can enjoy more gestures and sounds interaction.
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This particular feature enables cryptocurrencies to thrive, which are gaining recognition across the globe. Bitcoins, Ethereum and other
cryptocurrencies will be added into the portfolios of big enterprises, just like other stocks. Besides, Non-Fungible Tokens that emerged just
recently in the virtual economy will be the mainstream currency in the near future. NFTs are non-interchangeable units of data stored on a
blockchain, a form of digital ledger, that can be sold and traded. This will definitely encourage digital creators to come up with more and more
fascinating artworks and art pieces, for its lucrative rewards and sound protection in intellectual property rights. Retailing and wholesaling
industry needs to keep an eye on this trend, for cryptocurrencies' popularity and rising legitimacy for payments.
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JOHN MAN-
HO HUEN
Founder and CEO at
Koding Kingdom
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Ascent Growth Ascent Growth Partners is a
growth & innovation firm with
offices in Singapore and South
conventional boundaries that
used to define their ‘space’ –
entering new markets,
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of Organization at the Peter F. and their leadership team dimensions – from the
Drucker School of would like a second opinion, leadership mindset they
Management, in the US. But they would like to confirm that employ to the management of
the greatest recognition has no ‘navigational errors’ were their innovation portfolio and
come from our clients and made. They would like an how new value can be
partners who reap the rewards objective party taking a data- unlocked along distinct growth
of working together, to achieve driven yet human-centered paths, so they can make more
their growth ambitions and look at their business’ growth informed choices. This does
business outcomes, says Saar. path and bring new insights not necessarily mean a change
into their transition. in direction. In fact, in most
Reflecting on this success, he cases, what clients have
adds ‘We are often called in This is where our Discovery witnessed is an acceleration of
once a client is in the midst of process comes in. With a truly their transition, and especially
transformation. They have a international team and an in these three (3) areas:
clear vision of what they would ecosystem-led approach,
like to achieve, they have taken which can be facilitated Leadership teams adopt
some bold steps and invested entirely in a digital setting, we new mindsets, navigating
in digital transformation, at are able, in a short period of beyond long-held
times have had consultants time, to have a very candid paradigms in their industry
working with them to shape conversation with the – in essence, ‘seeing with
the strategy, but now as they leadership team, assessing new eyes’
navigate the journey, the CEO their transition along multiple Innovations in Technology
as well as Management
practice – with teams
working effectively across
org. boundaries and with
external partners
New capabilities are
acquired – through
partnerships, venturing and
M&A
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candid conversation about not only their state of progress but new options, to accelerate and solidify their growth.
In a span of a year which followed, they have doubled their clean energy ambitions to a 2 000MW portfolio,
launched innovative partnerships with local economic zones and communities, and have a critical mass of over 200
young leaders, who are driving digital innovation at scale, across the ecosystem, some are building new ventures in
high-growth areas, beyond the organisation’s reach.
With organisations emerging from the pandemic, to face an uneven recovery, shifting customer preferences and
new technologies adopted at a scale not seen before, we are often asked, what can such organisations achieve, in
the midst of transition, over a 5-10 year period? Some time back, we invited renowned economist, Dr. Adrian Saville,
to share highlights of his study into 5 000 organisations in transition, and the results have shown remarkable
correlation with our work. Over a 10-year period, these future-fit organisations and their leaders anticipate new
opportunities, innovate new solutions and outperform their industry peers, by nearly 2:1 (measured by Total
Shareholder Returns)(1)
For any CEO thinking of how to reshape or accelerate their growth and transformation efforts, there could be no
clearer proof.
SAAR BEN-ATTAR
DIRECTOR AT
ASCENT GROWTH
PARTNERS PTE. LIMITED
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