A study on marketing strategies and brand loyalty

of Haldiram’s in India

1. Introduction
This report provides a detailed analysis about the company. It describes about the

marketing strategies of Haldiram and the various steps that are required to increase their

sales. This report provides as in-depth analysis of Haldiram. Thereafter. the report

analyses Haldiram marketing Strategies and in the end suggestions and

recommendations are given based on that analysis.

A marketing strategy is a process that can allow an organization to concentrate its

limited resources on the greatest opportunities to increase sales and achieve a

sustainable competitive advantage. A marketing strategy is most effective when it is an

integral component of corporate strategy, defining how the organization will

successfully engage customers, prospects, and competitors in the market arena. It is

partially derived from broader corporate strategies, corporate missions, and corporate

goals. As the customer constitutes the source of a company's revenue, marketing

strategy is closely linked with sales. A key component of marketing strategy is often to

keep marketing in line with a company's overarching mission statement.

2. Objectives of the Study

➢ To study the marketing strategies and brand loyalty of Haldiram's.

➢ To study the marketing mix of Haldiram's.

➢ To study the Haldiram's as a brand and define various brand attributes related

to Haldiram's.
 ➢ To study the behaviour of the consumer with respect to attributes such as Brand

Loyalty and come up with recommendations as to what all needs to be

considered keeping the consumer in mind.

➢ To analyse Haldiram's competitor and compare their strategies and come up

with recommendations for any problem being faced by it.

3. Chapterization

Chapter 1: - Introduction

• Concept of Marketing

• Concept of Marketing Strategies

• Concept of Marketing Mix

• What is Brand Loyalty

Chapter 2: - Literature Review/ Background Research

Haldiram is a renowned name in the Indian snack industry, recognized for its diverse

range of products and innovative marketing strategies. As the market landscape

continues to evolve with changing consumer preferences and technological

advancements, understanding the efficacy of Haldiram's marketing strategies becomes

imperative. This literature review aims to explore and analyze existing literature on the

marketing strategies adopted by Haldiram, shedding light on its successes, challenges,

and prospects.

Chapter 3: - Research Methodology

Research methodology is a way of explaining how a researcher intends to carry out

their research. It's a logical, systematic plan to resolve a research problem. A

methodology details a researcher's approach to the research to ensure reliable, valid

results that address their aims and objectives. It encompasses what data they're going

to collect and where from, as well as how it's being collected and analysed.

Chapter 4: - Data Analysis and Interpretation

Chapter 5: - Findings and Conclusion