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    This document is an integrated marketing communication plan submitted for a communication management and entrepreneurship course. It includes a situational analysis and SWOT analysis of the competitive landscape. The plan then outlines the key strategic campaign decisions including objectives, target audience, and campaign strategy. It provides a schedule of activities and cost estimate. Additionally, it proposes various marketing tools like sales promotion, public relations, events marketing, and merchandise. Sample advertising executions like print ads, outdoor signage, and standees are also included. The document closes with sections on campaign management, evaluation, media planning, and corporate social responsibility.

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    This document is an integrated marketing communication plan submitted for a communication management and entrepreneurship course. It includes a situational analysis and SWOT analysis of the competitive landscape. The plan then outlines the key strategic campaign decisions including objectives, target audience, and campaign strategy. It provides a schedule of activities and cost estimate. Additionally, it proposes various marketing tools like sales promotion, public relations, events marketing, and merchandise. Sample advertising executions like print ads, outdoor signage, and standees are also included. The document closes with sections on campaign management, evaluation, media planning, and corporate social responsibility.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    2 views2 pages

    Jobs

    Uploaded by

    pangswalangkupas
    This document is an integrated marketing communication plan submitted for a communication management and entrepreneurship course. It includes a situational analysis and SWOT analysis of the competitive landscape. The plan then outlines the key strategic campaign decisions including objectives, target audience, and campaign strategy. It provides a schedule of activities and cost estimate. Additionally, it proposes various marketing tools like sales promotion, public relations, events marketing, and merchandise. Sample advertising executions like print ads, outdoor signage, and standees are also included. The document closes with sections on campaign management, evaluation, media planning, and corporate social responsibility.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Tarlac State University

    College of Arts and Social Sciences


    Communication Department
    Second Term A.Y. 2022 - 2023

    INTEGRATED MARKETING COMMUNICATION PLAN

    Submitted to:

    Submitted by:

    In partial fulfillment for


    Communication Management and Entrepreneurship
    ABSTARCT
    SITUATIONAL ANALYSIS
    -Headlines
    -Competitive Landscape

    SWOT ANALYSIS
    -stengths
    -weaknesses
    -opportunities
    --threats

    Key strategic campaign decisions


    Objectives
    Target audience
    Campaign strategy
    Schedule of activities
    Cost estimate

    Other marcom tools


    Sales promotion

    Other marcom tools


    Public relations
    Events marketing
    Personal selling

    Other marcom tools


    Merchandise

    Sample advertising executions


    Print - tarpaiulin or billboard

    Trycicle troopers
    Outdoor signage- outdoor signage will help the public to easily determine and locate Hey Brew Resto,
    plus it also adds impacts on the exterior design of the resto.
    Outdoor standee

    Loyalty card

    Campaign management
    Evaluation effectiveness
    Media plan
    Corporate social responsibility

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