HEADLINES:

 Coffee Shops in the Philippines: 12 Statistics to know in 2023

- https://coffeeaffection.com/coffee-shops-in-the-philippines-statistics/
 Why are coffee shops so popular?
- https://esquirescoffee.co.uk/news/why-coffee-shops-so-popular/
 Coffee as the Staple Beverage of Filipinos
- https://onstarplus.com/archives/3134
 Coffee Shop Trends – What’s Popular Now
- https://www.bria.com.ph/articles/coffee-shop-trends-whats-popular-now/
 Guide to Coffee in the Philippines and Must-Visit Local Coffee Shops
- https://guidetothephilippines.ph/articles/ultimate-guides/coffee-philippines-guide
 What’s Brewing: How to Start a Coffee Shop Business in the Philippines
- https://www.moneymax.ph/personal-finance/articles/coffee-shop-business
 How to open a Café with a Low Budget in the Philippines
- https://www.curated.ph/blogs/news/how-to-open-a-low-budget-cafe-in-the-
philippines

SWOT ANALYSIS
Strengths
 Giving discounts and Promos
 Well liked variation of foods and drinks
 Aesthetically Interior Design
 Inexpensive foods and drinks
 Having a Three Branches in different part of the City
 Acquiring different Special Occasions
 Good Costumer Service
Weaknesses
 The Ventilation system of the Café Shop
Opportunities
 Release an Advertising Videos and Brochures through online
 Upgrade the outside interior of the Shop
 Point out the Best Seller products of the Shop
 Put a Display pastries in front of the Counter
 Boost Social Media Marketing
Threats
 Growing number of Local Competitors
  Inflating cost of Coffee Products
 Having a competitor selling low-priced products

CAMPAIGN STRATEGY

Hey Brew Coffee Shop is a successful café and resto bar in Tarlac, having three locations
across the city. We are about to make video materials or advertising films to present the Hey
Brew Coffee Shop to many Tarlequenos who enjoy coffee, milk tea, and fruit beverages or fruit
tea due to a lack of advertising material, particularly online. We can also design a layout for Hey
Brew's posters, which they can use to promote their best-selling product on their Facebook page.
To attract visitors who are interested in the many pastries and delectable delicacies offered on
their menu, such as steak, hog, and sea seafood.