1.

1 Introduction
Garnier was founded in the year 1909 by Eugene Schueller, a French chemist who developed
an innovative hair color formula. Today, the Garnier Group is the world's largest cosmetics and
beauty company and is headquartered in the Paris suburb of Clichy, France. It got its start from
the hair color business but soon it developed activities in the field of cosmetics, concentrating on
skin care, sun protection, make up, perfumes and hair care. L'Oreal is active in the
dermatological and pharmaceutical fields. It is also the top nanotechnology patent-holder in the
United States. L'Oreal is a listed company, but the founder's daughter Liliane Bettencourt who is
one of the richest people in the world, and the Swiss food company Nestlé each control over a
quarter of the shares and voting rights. Garnier famous advertising slogan is "Because I'm worth
it". It has recently been replaced by "Because you're worth it". Its portfolio of brands includes the
cosmetics range of L'Oreal Paris and Maybelline NY, shampoo range Garnier, luxury products
such as Lancóme and active cosmetics such as Vichy. Its closest global competitor in the
premnium make-up segment is Revlon. India's contribution to the growth of the global cosmetics
market is about 60 percent. The beauty and the wellness sector in India are on a boom. Garnier
started its operations in India thirteen years ago. The share of the Indian market to L'Oreal's
turnover of 15.8 billion is small, but is growing. It operates in India through its wholly owned
subsidiary, Garnier India and has four divisions consumer products, professional products, active
cosmetics and luxury products. The biggest contributor to its revenue in India is the consumer
products division led by its strongest brand in terms of sales – Garnier.Garnier being important
brand of Garnier in both hair care and skin care is available all round the glose easily. In indian
market the hair care the products of Garnier like “Garnier fructis” , “Ultra doux”etc in available
in both organaised and unorganaised retail shop in India. The high end skin care products like
“Nutritionsite” are available only in selected retail outlets in country. In India Garnier
manufactures it’s products in pune whereas it's register office in Mumbai. To popularize it’s
product line Garnier has occurpied corners is many is big malls and retail outlets in which
Garnier products get a major chunck. Garniee has tick ups with many big beauty and saloons and
parlors who can promote sell its productsproducts. Over the past decade company has more
trained than 30,000 hairdressers in india in use of it’s products. And it has helped to establish
about 300 saloons in the past five years. The theory is simple: If there is no natural demand for
your goods, simulate it. “We have created profession and a market, “Didier Villenueva, L'Oreal
india's Country manager,said. “If you train people they will use your products. “Its sale in India ,
where it is no 2behind unlievier, are growing at 35 per cent a year. This year they are about,
€100 million (€ 71 million) . Although L'Oreal's professional products division represents only
17 per cent total revenues, hair colors was the paris-based groups genisis and remains the
creative heart of the business. Money-spinning Mass-Market brands such a Garnier are being
pushed hard in India, where the company estimates there is market of 50 million. Garnier
products are easily available for sale on many websites in India.
1.2 Statement of problem
 The objective of undertaking this project work is to study about the benefits and
drawbacks of Garnier products.
 When there alternative avalible consumers there may be chance of consumers
migration from one company to another. So it is better to analysis about the content
the current existing consumer satisfaction towards the Garnier products.

1.3 Scope of study

Garnier fructis produces hair that are more effective to date.they are sold worldwide ans
one of they key ingredients in fruit concentrate, of which they insert into all their products.
Fructis is in first fact a chemical which was adopted by Garnier because their R&D term that
fruit concentrate is essential to good hair.

1.4 Objectives of the study

 To know about the awareness level of Garnier products.

 To evaluate the influencing the purchase of garnier products.
 To know about the consumer satisfaction about Garnier products.
 To study about the usage level of Garnier products.
 To provide suggestion of for future development.

1.5 Limitations of the study

 The samples are drawn from a particular area. So that result reliable to that place only.
 As the study is based on questionnaire schedule for the result would be varying according
to the option of the respondents.

1.6 Research methodology

For collection of primary data. As well structure interview schedule was prepared based on
the objectives of the study. The data required for the study were gethered using questionnaires.
Since it is a to way transaction the researcherresearche has randomly selected GarnierBO's and
consumer.

1.7 Collection of data

Since the objectiveobjective of research is to measure degree of success of marketing

implemented by garnier, it is very important to first identify the marketing applied by Garnier
in india. For this purpose, the best source is by issuing questionnaire to the general public.
1.8 Primary data

The quetionnaire was used to conduct the whole survey. To control the response bias and
to increase the reliability a data, a structure pattern of question was also used in the
quetionnaire.

1.9 Sampling design

Random sampling method adopted this study. Random sampling method is one of th type
of Prohibility sampling. A sample is called a random sample for each unit of the population
as an equal chance a being select for a sample.

1.10 Sampling area

The sample size for the study is 60 samples.the sampling areas covers the salem town.
Data has been collected from customers who are using Garnier products in salem town.

1.11 Sampling method

The basic type of random sample is known as a simple random sample, one in which each
person are item as an equal chance of being chosen.
1.12 Sampling technique
Is this study 60 samples has been selected by a convince sampling method from the
population of coimbatore.
1.13 Interpretation of data
The task of drawing inference from the collected facts after an analytical and or
experimental study. In fact it is a search for border meaning of research findings.

1.14 Chapter design