2024 CAMPAIGN CALENDAR

FASHION

1.1 2.2 SALE 3.3 SALE BIG RAMADAN SALE 5.5 SALE 6.6 SALE
W1 JAN W3 JAN - W1 FEB W3 FEB - W1 MAR W2 MAR - W2 APR W3 APR - W2 MAY W3 MAY - W2 JUN

CNY SALE VALENTINE SALE

PLATFORM W2 - W4 W2 - W3
CAMPAIGN
SHOPEE BAZAAR BAZAAR BAZAAR BAZAAR BAZAAR BAZAAR
FINEST PILIH PILIH PILIH PILIH PILIH PILIH
DAY* LOKAL** LOKAL*** LOKAL*** LOKAL*** LOKAL*** LOKAL***
W1 W3 W3 W3 W3 W3 W3

GADJIAN GADJIAN GADJIAN GADJIAN GADJIAN GADJIAN

SALE W4 SALE W4 SALE W4 SALE W4 SALE W4 SALE W4

MURAH LEBAY EVERGREEN

FLASH SALE EVERGREEN

BRAND BRAND BRAND BRAND BRAND BRAND

FEST^ FEST^ FEST^ FEST^ FEST^ FEST^
MALL W3 W2 W2 W1 W2 W2
MONTHLY
CAMPAIGN
PESTA PESTA PESTA PESTA PESTA PESTA
GAJIAN GAJIAN GAJIAN GAJIAN GAJIAN GAJIAN
SALE W4 SALE W4 SALE W4 SALE W4 SALE W4 SALE W4

JAN FEB MAR APR MAY JUN

*Open for High SES Brands only

Mega Campaign Tier-2 Campaign **Open for Local Women Fashion Brands only
***Open for Local Brands only
^Eligible categories for Brand Fest will be informed latest
Please note that the above calendar is subject to adjustment at any given time.
1 month before campaign date
^