Social Media Marketing

1. Introduction to Social Media Marketing

- Understanding the basics of social media marketing
- Understanding social media platforms and their impact on marketing strategies
- Current social media landscape in India and global trends

2. Creating a Social Media Strategy

- Identifying target audience
- Setting clear and achievable marketing goals
- Creating a comprehensive social media marketing plan

3. Content Creation and Curation

- Understanding the significance of engaging content
- Techniques for creating compelling visual and written content
- Leveraging user-generated content and understanding copyright laws

4. Social Media Platforms and Tools

- In-depth analysis of major social media platforms (Facebook, Instagram, X, LinkedIn.)
- Exploring social media management tools and analytics platforms
- How to use scheduling tools and analytics for performance tracking(HootSuite)

5. Community Building and Management

- Building and managing an online community
- Handling customer queries and managing feedback

6. Advertising and Promotions on Social Media

- Understanding social media advertising options (paid campaigns, sponsored content, etc.)
- Creating ad campaigns on different platforms
- Budgeting and ROI analysis for social media advertising

7. Case Studies and Practical Projects

- Analysing successful social media marketing case studies from Indian and global markets

8. Emerging Trends and Future of Social Media Marketing

- Exploring the latest trends in social media marketing
- Discussing the impact of emerging technologies on social media strategies