Haryana Public Service Comrnission

Ilavs No. l-10, lllock-B, Seclor-4, Panchkula

ANNOI]NCIIMt]N'I'
It is lrereby announced for the information of candidates who have applied 1br thc
post of Districl lnftrrmation and Public Relations Officer (DIPRO) in Information. Public Relatiors

& l.arrgtug.cs [)cpaflment. I Iarl'ana in response to Advt. No. 2712022 that thcrg uill be r,

rrcruitnrcnt tcst Iblk,l'ed bf inten,ierv lbr the above saitl posl. Ihe ('orlmission has ticcidcd rhr'
pirttcnl ol'cxaur, rvliich is as undei :-

a) lirtal rrurlber olMCQs : 100

(i) Out oftotal lt)0 questions,90 qr.reslions will be from the syllabus encloscd.
(ii.1 'l-he remaining 10 questions will be from Ceneral Awareness. (ieneral mental
ability, Cornprehension, Logical Reasoning and analytical abilitl'. I)ecision
nrirking and problem solving, Basic numeracy, Data inlerprctation and thc
rprestions related to History, Geography, Polity, Economy and Cultule ol'
I Ialyana.

b) 'l inre cluration o1'thc exam: 02 hours.

c) Allclucstions carrl cqual marks.

d) l'ach tlucstion uill

have five options. fhc tifth option \\'ill be nleant lirr a silLtltit' t

\ herc .r candidate intends to leavc the question un-attenlpted.

e) Onc-lirurth marks will be deducted for each wrong answer.

t) [n case a candidate neither attempts a question nor darkens the tll'th option/bubble.
then ()nc-lburth marks will be deducted lor each such question.

g) l ltc cl.restion papel ra'ill be bilingual.

h) 'lhe rvcightage ofrhe written exam will be 87.5 percent and that of the inlervic* rrill
hc 12.5 percent.

i) rl carrritlatc uill hale to secure a minimLrln ol'-s() pcrccnt ttrarks irl eitsc ol'(idl.t rl
('irtc11rr.r ancJ 45 pcrccnt rnarks in casc o1'Rcsen'cd ('atcgorl' (inclLrclirtg ltll lrorizorll:tl
al)d \cflical reserration cases). in thc ll,ritten cxant to bc cligiblc to qualill' lbt tllu
irlrcr\ ic\\ stage. fiowcver. candidates to the extcnt o1'tuo titllcs lincltrding hraeketcil
canclidates, il any) of the number of vacancies, categor)'-wise. will be called lbr thc
irttr-rr iirr. ,n
uyl
Deputy Se/ret:r ry
Dated:
'?.0
t.2023 Haryana Public Serlce Commission
Pandhkula
<.
 Unit - I
Introduction to Journalism and Mass Communication
a. C'onccpt o1'Journalisnr ancl mass communication, mass conrmunication in India.

b. llisrory. growth and developn.rent of print ancl clectronic media. Maior landmarks in print
and e le ctr.onic media in Indian languages. Media's rols in lormulation of states ol- lndia.
Media criticism and media literacy, Press Council and Press Commissions o1' lndia.
status o1'.iournalism and media education in India. Media policies of the Governnlent ol'
India since lndependence.
d. Models ald theories of mass communication, normative theories, administrativc arltl
critical traclitions in communication, media and journalism studies, communication ancl
theories of socio-cultural, educational and agricultural change. 'fechnological
detcrmit.rism, critique of Marshall Mcluhan's views on media and communication atrcl

N4alxisl approaches. Information and knowledge societies.

Indian tr.iLditions ancl approaches to communicatiorr t-rom the Vedic e ra to thc I l'L
cenrury.. westem and Eastem philosophical. ethical and aesthetic pcrccptiot.ts r,1'
conrmLurication - Aristule and Plato, Hindu, Iluddhist, and Islamic traditions.
i. Ivletiia lr d culture - framework fbr undcrstanding oulture in a globalised rrorlil
GlobalisaLion with Iespect to politico-economic & socio-cultural developments in lndia,
ljnit - 2
Communication for Development and Social Change
journalism in
concept and definition of development communication, role of media and
societ1,, characteristics of Indian society - demographic and sociological
impact trl'
communication, media and journalism. Media and specific audiences'
b. Delelopn'rent and social change. Issues and post-colonial conceptions'

c. Deconstruction ol dominant paradigm of communication and developnlent. Rcspollscs

and critiquc of dominant models.
tl. C orpor.at isatiorl of development -
(lolporate Social Responsibility. non-statc actttrs itr
.l.'u.ll:,p,u.nt. mass campaigns b1' NGOs. Go\ ernmcnt o1' lndia' intsl'national
irgcnci"
alld c()r.p(rfatcs. ParaiJigms and cliscoulsc o1'dcrclopnrent ctltntn utticitt iott.

r\ c. Ilmer.genee of global civil societies, public sphere, global comn.runication

slatc-uni\ersal, national communication policies'
systetu - truli'rtl

Leading influencers of social reform in India - Raja Rammohan Ro1' I)anclil

Maclannrohan Malviya, Bal Gangadhar Tilak. Mahatma Jyotiba
Phule. Mahalma (iandhi'

Acharya Vinoba Bhave, Dr B. R. Ambedkar' Deendayal Upadhyay' Dr Ram

Manohrtr
C)
Lohia etc.
Unit - 3

RePorting and Editing

Reporting lbr print'
Ncrvs-concepts, determinants (valucs), structure ancl perspectives'
aud international nsis
ladio. television and digilal media. Types ol rcporting National
agcncies irnd t'cature sl ndicates. functions and role'
b. writing lbr print, electr.onic and cligital ncrvs nlcdia.'ll'anskitiorr alld t,'ansclcalioll'
2
c. Iirliting and presentation techniques fbr print, television and digital media'
d. Journalisur as prof-ession, reportage of conten'rporary issues, ethics o1'r'eporting.

critique of westem news values, effect of new technology on global communication

flows,
1. Nichc Reporting.
ljnit - 4

A<tvertising and Marketing Communication

il, I)etlnirion. concept, functions, types. evolution of advcrtising" standards arrd cthics irr

adve rtising. 'l'heorics and nrodels of communication in adverrising'

i). Ilrand nranagement.
c. AdYertising management - agency-role, structure and f'unctioll. client-agc-nc1

relationship, media planning and budgeting.

d. Advertising and creativity, language and translation'
u\dvertisi r.rg campaign and marketing.

1. Advertisi ng and marketing research.

Unit - 5

Public Rclations and Corporate Communication

scope'
a. Public Iiclations and Corporate Communication - delinition' concept and
b. Str'r.lctl-ll'c o1' PR in State. Public, Private and non-governnlent sectors'
'['ools ancl techniques of PR and Cotporate ('ottl munication'
c.

d. Crisis cottrurunication and crisis conlmunioation management'

Ethics ol' Public Relations.

t L-rternational Public Relations, communication audit'

Unit - 6

Media Laws and Ethics

Concept of law and ethics in India and rest of the world'

. The Constitution oflndia, historical evolution, relevance'

c. Conccpt of tieedom olspeech and cxprcssion in Indian ['onstittttion'
il. l)cllDrarion. t.ibel. Slandcr-ll)(l 499-502. sedilion Il'(' ll'1(A). Contcnrpt ol'('orrrls
\(1

Act 1923, Press ancl l{cgistration o1'l}ooks

\\rrt(irr-
Act 11167'
197 l. oltlcial Secrots
.lour.nirlistsarrdothcrNewspaperlimployees(Contlitionsol.service)andMisccllancrlLt.
(Section 292-294 ol' IPC): thc
Provisions Act 1955. Wage Boards, Law of Obscenity
(Prohibition) Act l9[16.
Miller tcst, the Hicklin test. indecent Representation of Women
SchecluletlCastesand'Iribes(PreventionolAtrocities)Act''1989'Parliamentart
organisations'
I)ril ilcgcs. Iiamous cases involving journalists and news media
e.RighttolntbrmationAct2005,CopyrightActlg5T.lntellectualPropertyRights.(.thl.'
l.echnology Act (relevant) 20()t)
].eler,ision Network (Regulation) Act 1995, Information
 Council '\ct ri:
arld c)bcr laws, Cincmatograph Act 1952. l:ilm Censorship' Prcss
(Ob.icctiorrtltlc
anrcndetl tom time t() time. lPIl. AS(ll. Drugs and Magic Renrcclics
Arlr crtiscmeuts) Act. 1954. Various regulatory' boclics lol
print"l'V' Ativcrtising' l'l{'
and Inlcrttet.
Pt'c'ss (-'ouncil ol
ll Rules" rc,gulations and guidelines lbr the rnedia as recommeuded by
lndia. Inlbr.mation and Broadcasting ministry and other professional organisations'
ativersarial role of the media, human rights and media'

Unit - 7

Media Management and Production

media'
a. Dellnition, concept ol rnedia management Grammar ol electronic
b. Communication design theories and practice'
c. Nleclitr production techniques - print and electronic'

d. Digit.rl rncdia prodtrcti()n lechniq ucs

c. Iicor.tottrics atrd comnlcrce of mass nredia in lndia'

t. l)rinciplcs and nranagctncnt in nredia industry post liberalisrtion'

Ilnit - 8
ICT and Media
IC1' and media -det'inition, characteristics and role' Ilflect of computer mcdiatcd

comnrutiication. Impact of ICT on mass media' Digitisation'

b. Social nctworking.

c. Economics and comnterce of web enabled media'

media' ethics and new media'
d. Mobile atlaption and new generation telephonv by
e-golernancc'
IC'l in cr.lucatior.r and development ill India' online mcdia atld
i\ c.

l. Artitttittiorl - concepts and techniqtres'

dj1
tlnit - 9

Film an<l Visual Communication

a. P\ln'r and telcvision theorY.

b. Filniandidenriryinlndianfilmstudies'leadingfilmdirectorsollndiabetbreandallcr
Independence. lndian cinema in the 21't century'
c. Approaches to analysis of Indian television'

d. Visual Conrnlunication. Visual analysis'

language and aesthetics, the dominant film
paradigm' evolution of Indian cincmrr-
e. Basics of flln
,non-commercial' geures, the tlindi lilm song- lndian aestlietics alrd poctics lthe
cornmercial antl
thcory o1'Rasa rirrd Dhr ani)'
(jcrtllatl Ilxpr.cssionistic citrctltr. llltli.rll
\lrlitrnul cinctlllt tllor,etncllts: SoViCl Molltagc citrctlla.
\co-l{calisLiccttrel-na.l:rencitNeu\\/avecinenra.[]ritisliNerl.Wiriqcinetlla.In.itanNcrr\\itti
nelv tnillennium'
cincma, Petiocl cinema. C-'inema in the
 Unit - l0
Communication Research

a. Dellnition. concept, constructs and approaches to communication research process'

and quasi experinrt'ntltl'
b Research Designs - types, strulcture, components, classical, experimental
analr ticirl'
variables ancl hlpotl.reses; typcs and rnethods of resealch; basic. applicd, descriptive.
histotical. casu :,ludy. longitudinal sLudies'
c. Rcscarch in jotrrnalism. Public Relations. advcrtising. cincnta. anintatiotl antl glaplrics'
tclc\,ision. Ilttcrnet, Social nledia practiccs" magaziues" childrcn's
nrediii' C onlnltttriertli"tr'
.iournalism artd n redia research
in lndia.
d. L,evels ol. nleitsurement: sarrrpling-probability
and non-probability, teStS o1. validitl and
surve)'s' casc
reliability.. scaliug techniques. Methods and tools of data collection-interviews.
schedule, questionnaire' dair\'
stuclies. obtrusivs and non-obtrusive techniques, ethrrography.
antl intemet bascd tools, meclia specific methods sllch as
exit polls, opinion polls. lelephonc'
SIvIS surveys and voting with regard to GEC (general
entertainment content)'

c. Dalaanalysis,testing,interpretation,applicationofstatisticaltests-param..'tricandnon-
tests of significancc.
parametric. tests 01. variance-univariate, bivariate and multivariate.
conrpuler nrcdiatcd research.
research. lvt'iting rcscarcll
I Ethical oortsiderations in cotnmunication' media and iournalisttt
reports. plagiarisn.r.