2023

Advance Application of IT in Business

Submitted to:

Ma’am Sundus Naseer

Submitted by:

Hassan Raza Syed

Jamal Burki

Tasbeeha khalid

Sajal abbasi
Table of Contents:
Contents
Table of Contents:.......................................................................................................................................1
Introduction:...............................................................................................................................................2
Company vision:..........................................................................................................................................2
Core Values:................................................................................................................................................3
Innovation:..............................................................................................................................................3
Sustainability:..........................................................................................................................................3
Individuality:............................................................................................................................................3
High-quality craftsmanship:.....................................................................................................................3
Customer-Centric Approach:...................................................................................................................3
Community Involvement:........................................................................................................................3
Executive summary:....................................................................................................................................3
Unique Selling Proposition (USP):............................................................................................................4
Market positioning:.................................................................................................................................4
Marketing strategy:.................................................................................................................................4
Target Audience:.....................................................................................................................................4
Future Prospects:....................................................................................................................................4
Financial Projections:...............................................................................................................................4
HR management:.....................................................................................................................................4
Website:......................................................................................................................................................5
Financial Projections:...................................................................................................................................6
Supply Chain Management:........................................................................................................................7
Customer Service:........................................................................................................................................8
Bamboo HR:.............................................................................................................................................9
Canva:....................................................................................................................................................10
Conclusion:................................................................................................................................................11
Introduction:
Welcome to ThreadVibe, where the love of creating custom t-shirts collides with accuracy. We combine
premium materials with cutting-edge technology with a dedication to craftsmanship to create T-shirts
that redefine comfort and style. Our commitment to the environment is reflected in our sustainable
practices, and customization options guarantee your personal touch. When it comes to quality,
innovation, and customized fashion, ThreadVibe is the brand to trust for both a local and global
presence. Come along on an adventure where each stitch reveals a tale.

Company vision:
Our mission at ThreadVibe is to be the beating heart of millennial style, enabling people to express their
individuality via effortlessly stylish and environmentally friendly clothing. Our goal is to completely
transform the T-shirt market by skillfully fusing comfort, innovation, and environmentally friendly
methods. According to ThreadVibe, clothing will no longer merely be an article of clothing—rather, it
will be a meticulously made canvas for personal expression. As we collaborate to create a future where
sustainability and fashion collide, let your personal style speak for itself.

Core Values:
Innovation:
We value a culture that is always inventive and progressive. Innovation is ingrained in every aspect of
our business, from state-of-the-art production to innovative designs.

Sustainability:
We're dedicated to leaving as little of an environmental impact as possible. Sustainability is important to
our operations through eco-friendly procedures, responsible sourcing, and a commitment to waste
reduction.

Individuality:
We value variety and think that each person should have a voice in how they are expressed. Our T-shirts
are canvases for individuality and personal flair, not just clothes.

High-quality craftsmanship:
Our production process is characterized by accuracy and superiority. Every seam and every detail bears
witness to our unwavering dedication to producing T-shirts of the greatest caliber.

Customer-Centric Approach:
We put our clients' needs first at every turn to guarantee their contentment and involvement. Our
devotion to creating enduring connections is reflected in our commitment to offering outstanding
service.

Community Involvement:
ThreadVibe Studios is a community, not just a brand. We build relationships and have a positive
influence by actively participating in and giving back to the communities we serve.
These principles direct us in developing a brand that speaks to the vibrant lifestyles of people in their
20s and 25s, establishing ThreadVibe as a representation of fashion, eco-friendliness, and uniqueness.

Executive summary:
As a forerunner in the T-shirt manufacturing industry, ThreadVibe embodies a dynamic blend of
innovation, sustainability, and individualism. Our journey started with the goal of reinventing the fashion
experience for twenty-five to thirty-year-old millennials. We saw the market need for a brand that could
successfully combine ethical production methods with cutting-edge design. Our company was
established on the values of fine workmanship, and every stitch of our exceptional T-shirt manufacture
reflects our devotion to eco-conscious production as well as fashion-forward design. ThreadVibe Studios
represents a community where personal expression is valued above all else, going beyond simple
clothing. As we move forward, we see a time when ThreadVibe is recognized as the leading edge of
mindful fashion, creating new benchmarks for the industry in the process.

Unique Selling Proposition (USP):

ThreadVibe distinguishes itself as a forward-thinking, environmentally conscious company that doesn't
sacrifice ethics or style. Our target demographics’ unique personalities and vibrant lifestyles are
reflected in our T-shirts, which are more than simply clothes.

Market positioning:
ThreadVibe, situated at the nexus of fashion and sustainability, serves a sophisticated millennial
clientele that values ethical fashion methods in addition to cutting-edge designs.

Marketing strategy:
Through a dynamic marketing strategy, ThreadVibe Studios skillfully integrates sustainability and
innovation. Through influencer partnerships and social media campaigns, we use our robust digital
presence to engage our millennial audience and create a vibrant online community. Our e-commerce
platform guarantees easy direct interaction, and we expand our reach through special alliances with
other businesses that share our values. Our clear dedication to sustainability, which is perfectly
integrated into our corporate identity, is what makes us unique. By employing these tactics, ThreadVibe
Studios hopes to revolutionize the T-shirt market, attracting socially aware customers and establishing
new benchmarks for attractive, environmentally responsible clothing.

Target Audience:
ThreadVibe primarily caters to millennials between the ages of 20 and 25, acknowledging and
appreciating the wide range of identities, likes, and preferences that comprise this group.

Future Prospects:
By establishing new benchmarks in fashion, sustainability, and customer-focused methods, ThreadVibe
Studios hopes to become a leader in the sector. We hope that as we keep creating, interacting, and
growing, ThreadVibe will be known for ethical, avant-garde clothing in the future.

Financial Projections:
With a commitment to economic management and smart expansion plans, ThreadVibe Studios expects
a bright financial future. Our forecasts for the following three years show a consistent rise in revenue,
driven by the launch of new collections, tactical partnerships, and market penetration into previously
untapped demographics. With a dedication to operational effectiveness, we intend to engage in
sustainable practices and streamline procedures in the hopes of increasing profit margins. ThreadVibe
Studios is well-positioned to develop steadily and become a major player in the fashion business as we
expand into new areas and broaden our range of products, all the while adhering to our core principles
of creativity, sustainability, and sound financial management.

HR management:
Our Human Resources (HR) division at ThreadVibe Studios is essential to creating a dynamic and
cooperative work environment. Our main priority is the well-being and professional development of our
employees, as we are dedicated to drawing in, nurturing, and keeping outstanding talent. In order to
empower our varied staff, our HR initiatives include thorough onboarding procedures, ongoing training
courses, and performance review methods. We recognize the contributions of each team member,
foster open communication, and create a positive work atmosphere. Since ThreadVibe Studios is aware
that the strength and commitment of our employees are critical to our success, we have developed HR
methods that are intended to foster an environment that not only fulfills professional goals but also
embodies our fundamental values of innovation, sustainability, and uniqueness.

Website:
With great pride, ThreadVibe offers our beautifully designed, easily navigable website, which was
created using the Shopify platform. Customers will enjoy safe checkout, effortless product research, and
smooth browsing when using the site. Our company ethos is reflected in the simple design, which
creates an immersive digital world where sustainability and creativity coexist.

Explore our varied T-shirt collections, which feature anything from bold graphics to minimalist designs,
by going to www.ThreadVibeStudios.com. The website highlights sustainability in addition to our
dedication to modern fashion, providing our esteemed clients with an enjoyable online shopping
experience.

We at ThreadVibe are proud of the painstaking care we take to optimize our website for search engines
(SEO). Utilizing the most recent SEO techniques, our website is thoughtfully designed to maximize
exposure and provide the best possible user experience. Search engines are able to efficiently index and
rank our sites because of the careful crafting of our meta titles, descriptions, and alt text for pictures.
Our clear and informative URL architecture provide for an easy navigating experience. Updating our blog
entries and product descriptions on a regular basis improves our search engine results while also
engaging our audience. ThreadVibe Studios makes sure that our website stands out in search engine
results by strategically placing keywords, making it mobile-friendly, and loading quickly. This makes it
simpler for customers to find and interact with our website.

Below are some images taken from our extremely well SEO optimized website:
 Figure 1ThreadVibe.com

Financial Projections:
Using the advanced analytics features included into our Shopify shop, ThreadVibe has created a
thorough financial projection that explores the nuances of our e-commerce business. Through a
thorough dissection of sales data across several periods, consumer behavior analysis, and performance
evaluation of individual product lines, we have unveiled a sophisticated projection. In addition to
providing a route for revenue development, this prediction works as a strategic compass, directing
choices about customer engagement programs, focused marketing efforts, and inventory management.

The depiction, shown in the figure below, gives stakeholders a thorough and understandable summary
of our projected financial trend. These metrics don't simply show numbers; they capture the spirit of
ThreadVibe's journey by illustrating the ups and downs of customer preferences and market dynamics.
These forecasts provide us with insights that go beyond conventional financial planning as we negotiate
the constantly changing world of e-commerce. They are an agile tool that helps us modify our plans in
response to changing market conditions, making sure ThreadVibe not only meets but beyond
expectations in the cutthroat world of online fashion shopping.
 Figure 2 Financial Depiction.

Supply Chain Management:

Effective and sustainable supply chain management is of utmost importance to ThreadVibe Studios, as
we acknowledge that it plays a critical part in the flawless delivery of our stylish T-shirts to clients
throughout the globe. We take great care in designing our supply chain operations to meet the highest
quality and environmental requirements. We value ethical sourcing, starting with the careful selection of
raw materials. We choose eco-friendly textiles that are consistent with our commitment to ethical
production.

By working with dependable suppliers, we guarantee an ethical and transparent supply chain where fair
labor standards and ecologically friendly procedures are standard operating procedures. Precision and
inventiveness characterize the manufacturing phase, which makes use of technology to sustain
production consistency and our dedication to fine craftsmanship.

In terms of logistics, ThreadVibe's products are guaranteed to reach consumers quickly and in perfect
shape because to our connections with reputable carriers, which enable quick and dependable
shipment. In order to reduce waste and optimize stock levels, improve operating efficiency, and lessen
our environmental impact, we use cutting-edge inventory management solutions.

Beyond the product itself, we are committed to sustainability; we work to reduce the carbon impact
across the whole supply chain. We are always looking at eco-friendly packing solutions and assessing
methods to further lessen our environmental effect, from manufacture to delivery.
 Figure 3 Stocky Shopify Inventory management

Customer Service:
ThreadVibe takes great pleasure in providing an unmatched level of customer support, and the Fast
Accounts platform's deployment has been crucial to attaining this objective. Our committed customer
support team makes use of Fast Accounts' user-friendly features to guarantee smooth interactions and
quick problem solving. Our cherished clients benefit from the platform's user-friendly layout, which
makes order tracking effective, returns simple, and customized help possible.

We have simplified our communication channels using Fast Accounts, making it easier for clients to get
in touch with us at several touchpoints. Our team is armed with real-time information to give accurate
and rapid solutions to any questions you may have regarding our products, from specifics to order-
related issues. Because of the powerful capabilities of Fast Accounts, we are able to keep an extensive
client database, which helps us anticipate requirements, tailor interactions, and create enduring
connections.
In addition, the analytics capabilities on the platform have been quite helpful in helping us understand
the tastes and habits of our customers, which has allowed us to improve the entire shopping experience
and customize our products. Our collaboration with Fast Accounts is essential to providing customer
service that embodies ThreadVibe Studios' brand values of innovation, sustainability, and originality. We
are dedicated to not only meeting but surpassing client expectations.
 Figure 4 Customer Service Management

Bamboo HR:
Canva:
https://www.canva.com/design/DAF41n9k0Sw/NpCE43FgcP5bkbYO70PmGg/edit?
utm_content=DAF41n9k0Sw&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutt
on

Conclusion:
To sum up, ThreadVibe is a leader in the fashion sector, providing a special fusion of creativity,
sustainability, and individualism. Every facet of our business, from the painstakingly made T-shirts to the
efficient and user-friendly website made possible by Fast Accounts, demonstrates a dedication to quality
and client happiness. Our budgetary estimates, which are based on Shopify analytics, show the way for
long-term expansion and prosperity. The open supply chain management and logistics demonstrate our
commitment to moral behavior and environmental stewardship.

With the ever-changing face of e-commerce, ThreadVibe never wavers in its goal to transform the T-
shirt market. Our path has been characterized by an ongoing commitment to offering a customized and
seamless client experience, a focus on sustainable methods, and a dedication to excellent workmanship.
As demonstrated by the numbers and forecasts in this report, ThreadVibe is a movement that aligns
with the ideals and goals of our target market rather than merely a brand.

With an eye on changing market trends and a forward-thinking mindset, ThreadVibe is well-positioned
for sustained success. We would like to thank our stakeholders, partners, and consumers for their
steadfast support. We cordially ask you to accompany us on this thrilling adventure as we create the
next chapter of our story, one in which each thread relates a tale of creativity, sustainability, and
uniqueness.