WOLLEGA UNIVERSITY

SCHOOL OF MEDICINE

Course title: Entrepreneurship

Business plan on Dynamic Computer training center

Group member ..ID No.

1.Lemi Mokonin .........WU 1304113

2. Mosisa Tadesse ...... WU 1304275

3. Motuma Darge....................................WU 1307074

4. Sena Desalegn......................................WU 1307093

5. Merga Tesfaye......................................WU 1307204

6. Rafera Hailu ..........................................WU 1307219

7. Nuguse Temesgu...................................WU 1301931

8. Mahder Atlaw .......................................WU 1303079

9. Ribka Kassa ...........................................WU 1301979

 1. Executive summary ….1
2. Project Description ......2
2.1 Introduction...............................................................2
2.2 Nature of the project ....2
2.3 Financial requirement ......2
2.4 Statement of confidentiality ....3
2.5 Mission......................................................................3
2.6 Objectives .3
2.7 Key Personal .....4
2.8 Description of project service ...4
2.9 Size of project ....5
2.10 Services .5
2.10.1Service description .6
2.10.2Training schedule ..8
3. Environmental & Industrial Analysis ...9
3.1 Economy … ..9
3.2 Culture ....10
3.3 Technology ..10
3.4 Legal concern ..10
3.5 Industrial Analysis ...10
3.6 Analysis Of Competitor ...11
3.7 Office equipment and personal ...12
4. Marketing plan....................................................................13
4.1 Pricing.......................................................................13
4.2 Promotion ...13
4.3 Place..........................................................................14
4.4 Distribution strategy ..14
4.5 Target of market strategy ..14
4.6 Sales service forecasts ...15
5. Organizational plan ................................16
5.1Legal consideration ...........................16
5.2 Organizational structure ....16
6. Financial plan ...17
6.1 Source of finance ...17
6.2 Break-even analysis ....17
6.3 Risk Assessment ..18
7. Reference ...21
1. Executive summary
Dynamic computer training center is a partnership form of project which
owned by Lemi Mokonin, Motuma Darge,Merga Tesfaye,Mosisa Tadesse
and etc.
Unlike other typical computer training center will provide unique services
with highly professional that have a B.Sc. degree personnel in addition to
search internet service, basic computer training, and the like.
To start this project we will loan 30% of the requirement from commercial
bank of Ethiopia and the rest 70% is covered by the partners.
We have planned to employee more than 50 permanent and contract
workers.

The services that we will provide include internet services, computer

training and photocopy services, maintenance services and others.

Dynamic computer training center is answer to get the real knowledge about
computers training in order to be the member of globalization.
It gives much access to the user
1. Access to fairly cost, they can afford and in such a way that are not
socially and economically as well as culturally isolated.
2. To quality service and get pleasure, enjoy high satisfactory and
teaching
3. The location of our business is comfortable for our customer to easily
penetrate in the market
4. To teach the basic skill of computer and internet knowledge in order
to produce a moderate know how with in the community.
5. Making the community well prepared to any interference about the
computer and internet that by others.

Dynamic computer training center goal is to provide services for social,

economical, cultural, for the society and the university community as a
whole.
2. Project Description
2.1 Introduction
Dynamic computer training center is a partnership project which is owned
by

1. Lemi Mokonin
2. Merga Tesfaye
3. Motuma Darge
4. Mosisa Tadesse&five other corporation(A,B,C,D,E)
We have planned to provide good service to Wollega University Nekemte
Cumpus students, community and the society of Nekemte town as a whole.
We will provide a unique qualified service with a highly experienced
professional staffs for enhancing the development of Information
Communication Technology and other technologies in Nekemte Town.

2.2 Nature of the project

The project will provides the real pleasure for customers and we work
closely with clients to develop quality of our services that are suitable to
their need. In addition, our business provides a variety of services such as
Internet services, computer training and lent secretarial services, photocopy
services and others.

Generally, the project provides the right qualified services at the right place,
at the right time with reasonable price for the right people/ customer. So that,
our customers can gets the maximum satisfaction of their need and wants.

2.3 Financial Requirement

We will require over draft facility and owners capital of 1.8 million for
working capital needs. 70% of the financial requirement covered from
owner’s contribution. The rest amount 30% of the requirement covered from
loan to be paid for five years.

We have planned to get loan from Commercial Bank of Ethiopia. This

collected fund is to cover expenses related to purchase computers, machines,
equipments, and salary of employees for the year.
2.4 Statement of Confidentiality
This report is confidential and it’s the property of the business coworkers
below listed. All of the co-workers are willing to secure all of the situations
that happen in our business. To shows that our business confidentiality, Ato
Henok is willing to offer his car as a security for any loans that will be
received. Each of the partners contributes the following amount for investing
the business.
 Mr.AB 120860 birr
 Mr. XY 160890 birr
 Lemi Mokonin , Motuma Darge,& Mosisa Tadesse. 302000
 Merga Tesfaye & Sena Desalegn 210000 birr
2.5 Mission
We are committed to providing our customers with highest quality of
services such as Teaching about computers, internet, how to maintain
Personal computers. In general we provide services with those services that
we list to our customers.

We strive for, especially to protect the youth from doing bad things, and
encourage them to be productive/ creative in their future and to
communicate to the world through internet. As an entrepreneur we know the
key to be successful is to keep our customer happy with friendly and speedy
services.

2.6 Objective
Since this is partnership project, we have set objective of getting profit and
satisfaction of customers by our services. Also to use the community in this
modern technology center by providing services.
2.7 Key Personnel
1.Mr.AB
 Age : 27
 Experience : 5years, software development
 Qualification: BSc in Degree computer science
1. Alamudin
 Age : 21
 Experience : 1years, Economist
 Qualification: BA in Degree Economics

2. Ajaba
 Age : 21
 Experience : 3 years, Customer handling and counseling
 Qualification: BA in Degree in Economics

3. Mr.XY
 Age : 22
 Experience : 3 years, Store Manager and bid handling
 Qualification: BSc in degree in Management

2.8 Description of project Service

Us we mention in the introductory part our project is going to provide
service. We plan to provide different services in a preferable the right quality
at the right time to the right customers. This will help our customer to get
enough services. The main services that we are going to provide our
customer:
- Internet service
- Secretarial services
- Laminating service
- Photo copy service
- Computer training service
- Maintenance service
- Advice services on computer usage
- Printing service
- Bending service
- Business card.
- Computer game
- Play station
 - Computer cent
- Publication.
- Others (like CD burning ).
2.9 Size of the project

Keeping in mind the fact that our project center provides many
services, it is easy to that the project requires a large number of
employees and a variety of recourse. We have planed to
employee about 50% of temporary and permanent employee

- Our recourse will be composed of different material and

equipment computer infrastructure that are a need for proper
running of the project. In summary our project a medium size
project and we will have plan to expand to large in size expand
our branch to other place and increase the services to in different
towards/perspectives like e-commerce center.

2.10 SERVICES

DYNAMIC COMPUTER TRAINING CENTER will offer the following training

and assessment services. Each element of service will be implemented in
overlapping phases.

PHASE 1

Microsoft Office®-based computer training including the following:

1. Word Processing Software

2. PowerPoint Presentation Software
3. Access Database/Customer Records Software
4. Excel Spreadsheet/Invoicing Software
5. Publisher Desktop Publishing/Graphics Software
6. Outlook E-Mail/Calendar/Scheduling Software
7. FrontPage Web Page Development (coming soon)
8. Internet Online Technology
PHASE 2

The Occupational Skills Assessments are for the following areas:

Office Skills Testing

 Receptionist
 Secretarial
 Telephone
 Customer Service

Call Center Testing

 Telemarketing
 Data Entry
 Data Analysis

Office Management Testing

Computer Literacy Testing

PHASE 3

Microsoft Office User Specialist (MOUS) Certification Testing

Payment Methods

Class tuition payments must be paid to DYNAMIC COMPUTER TRAINING

CENTER in full, before the student can take a class. DYNAMIC COMPUTER
TRAINING CENTER will offer several payment options to the student such as:
Visa, MasterCard, money orders, and personal checks.

2.10.1. Service Description

We will provide core curriculum designed to train individuals from basic
computer skills to certification competencies. Students will be retained through
Step-Level Based Training indicated below:

 Basic/Level 1 —consists of students who have had little or no computer

training.
 Advanced/Level 2 —consists of students who have had at-home or on-
the-job experience with the majority of software packages.
 Intermediate/Level 3 —consists of certification training of students in
preparation for the Microsoft Office User Specialist Certification Test.
 Microsoft Office User Specialist Program—DYNAMIC COMPUTER
TRAINING CENTER is part of the MicroShare family of Authorized Test
Centers (ATCs) that administer and offer assessment tests for the
Microsoft Office® User Specialist (MOUS) program. About 90 percent of
the Fortune 500 companies use Microsoft Office products. An ever-
increasing number of individuals in these companies are looking for ways
to give themselves a competitive edge to move up the career ladder.
 As an ATC, we have the opportunity to give our customers this competitive
edge by helping them prove their expertise and skill in using Microsoft
Office products. When passing or failing the test the student will receive a
printout stating the results of the exam to take with them. If the student
has passed the test, they will receive a Certification certificate in the mail
2-4 weeks later.

Microsoft Office User Specialist Certification Test

The test consists of actually taking the exam to be come a Microsoft Office User
Specialist. This certification will give the student the credentials needed to prove
that the student knows how to use Microsoft Office Applications efficiently and
productively.

DYNAMIC COMPUTER TRAINING CENTER believes that assessing a customer

before and after a class will give us the real value of our training. DYNAMIC
COMPUTER TRAINING CENTER also will follow up 30 days after the training to
see if the student actually retained what was learned and if the student was able
to apply the skills in their current environment.

DYNAMIC COMPUTER TRAINING CENTER

It also believes in assessing our own staff. We will conduct ongoing Skill Level
Needs Assessments of our own employees across the Center, aimed at making
computer training more strategic and providing computer training that has more
of a business impact. We will continually seek to be effective for future student
and business needs. Our key focus is to utilize our program outcomes to improve
and increase our computer training effectiveness in the workplace.

DYNAMIC COMPUTER TRAINING CENTER will provide an assessment service

to local businesses as their pre-interviewing process. There will be a fee attached
to this service. The assessment appointment will be by the company and they will
give instructions as to our location, etc. DYNAMIC COMPUTER TRAINING
CENTER will only do business transactions with the company.

2.10.2. Training Schedule

The typical computer training class will run 2 hours, twice a week, for four weeks
or a total of 16 hours of training. Our capacity for weekly classes, for one month,
would be a total of 72 students.

Our workshops are one day, eight-hour classes. These classes are geared towards
the individual wanting to brush up or learn a skill quickly without the long-term
commitment.

The computer training classes will be scheduled as listed below. The specific
subject of the class won't be established until we receive customer response to
advertising and promotions.

Tentative Class Schedule

Monday-
Birr125/Book Birr20
Thursday
8:30-10:00 Class preparation/marketing—Trainer
10:00-12:00 Class
12:00-12:30 Lunch—Trainer
12:30-2:30 Class
Return Phone
2:30-3:00
Calls/Miscellaneous—Trainer
3:00-5:00 Class
5:00-5:30 Day's Review—Trainer

Friday Workshops Birr49-Birr179

Workshop
8:30-10:00
preparation/marketing—Trainer
10:00-12:00 Workshop 1#
12:00-12:30 Lunch—Trainer
12:30-2:30 Workshop 2#
Return Phone
2:30-3:00
Calls/Miscellaneous—Trainer
3:00-5:00 Workshop 3#
5:00-5:30 Day's Review—Trainer
Saturdays-
Birr49-Birr179
Workshops
9:00-12:00 Class/Includes Break—All
12:00-12:30 Lunch—All
12:30-4:30 Class/Includes Break—All

.
 3. Environmental and Industrial
Analysis
3.1 Economy
As we have known Ethiopia is one of the third world countries and has a
back ward economy however, due to the substance economies development
good government. The Ethiopian economy is growing faster and larger.
Even though large percent of Ethiopian economy is associated with
agriculture, there is also a contribution from service sector so we believe
that, our business contribute much more for country economy by paying
tasks for the government we solve for an employment problem.

3.2 Culture
Every countries of the world its own culture in Ethiopian context, our culture
is the most valued asset that makes Ethiopian unique from the rest of the
world. Culture can be good or bad in large countries with different nation
and nationalities. We have appreciated different idea of each other and asset
useful things that will improve our way of living. So in our thought this kind
of business will change the attitude of the society by providing quality
services as well as being for the society.

3.3 Technology

As we know today every thing is based on information and communication

technology our business will be the first to introduce technology and explore
the world to our country society.

3.4 Legal concern

Know a days Ethiopia followed free market policy of economy and no

interface of the government with the business owner in terms of price
discrimination while we are starting our business we need the support of the
government to get license because the rule of the government for the market
economy is to control the price inflation and deflation.
 3.5 Industrial Analysis
It is important to put new venture in the proper context. In a particular
venture will be assessed by the potentials investor on a number of criteria
one which is the industry in which the entrepreneur will be computing. The
future trade of this company is to provide unique service for the society in
the technological way and to make a well known business center with an
international standard.

3.6 Analysis of Competitors

There is no competitors that matches with us there are some centers that
have the same name internet and computer center but they only give services
like printing, writing that but our business center is not such like that it gives
a vast and a big knowledge for customer with a fair and easy cost.

3.6.1. Strength:
We will have personalized and good approach and services to our
consumers. Also we are local business to understand the targeted customer
need.
Our emphasis is on the quality of services, and good markets allows
potentially high markup. We have excellent premises and new equipment,
flexible with the technologies change and low running cost. This new
technologies advancement allows us to adjust our services as to the
customers need.

3.6.2. Weakness
This are thing that our bossiness is not good so we found out that the
weakness of our new venture lack of finance in order to advertise our
services to our customer, lack of supplies, and lack of experienced worker.

3.6.3. Opportunities
Are things around our business on communities that will be good for
business that we provide quality of services and there is no other existed
business like as our current equipment and new technologies to deliver our
services. Also our location in front of municipality creates a big opportunity
because of greater demand by University community.
3.6.4. hazard:
Are things around us in the community that will be bad for our business. So
that the threat that will find in our new venture are other business in the area
or other computers making similar service like us. Also credit sales mean
that there is a possibility of bad debts specially, in times collapse and also
natural hazard are on other threat.

3.7 Office Equipment and Personnel

Since every project is started within material and equipment that in required.
So the material and equipment for our project includes material equipment
and machine for different services that we will provide for our consumers.
The material, equipment and machines are:
- Computer
- Photocopy machine
- Laminating machine
- LAN cable
- Switches
- Printers
- Maintenance toolkits
- Binding machine
- Stationary material (pepper, marker)
- Projector (LCD projector)
- Others

Our project creates a job opportunity more than 50 permanent and contract
employee. According to our plan we will employee in the following area:
- Manager
- Secretaries
- Computer operator and maintenance
- Photo copy worker
- Trainer
- Guard
- Guest receivers
- Laminator & Binder
- Network operator
- Play station workers
 - User assistant/help desk
- Information desk
- Cash Receiver
In addition, we have planned to pay for mentioned employees depending on
our size business on scale of our company and in negotiation. Also, we have
planned to award motivation for diligent, honesty, hard workers and
punctual employee at the end of the year.

4. Marketing Plan
The full marketing plan of our project will publish later on and placed on our
project center and promotion areas and Medias. Our project is designed to
provide quality service and keeping our customers entertained and satisfied
by our service. Also our customer entertained in our entertainment sections
(playing station and computer game) until they got other services. In order to
stay competitor with our new project we following key points.

4.1 Pricing

Pricing is one of the marketing plans that should be changed for services
taken by a customer. According to our project we impose reasonable pricing
that all of our customers. That means the price is not as such high or low
when we compare to our competitors.
We have also planned to provide the service in the following average prices

Services Price
1. Internet service----------------------------20cents/minute
2. Photocopy----------------------------------0.50cent/page
3. Printing-------------------------------------1birr/page
4. Typing/secretarial service----------------4 birr/page
5. Computer game---------------------------5.00 birr/hour
6. Play station--------------------------------2.00 birr/game
7. Computer training------------------------800 birr/month
8. Computer lent-----------------------------100birr
9. Maintenance-------------------------------variable depending on problem
10.laminating----------------------------------4.00 birr/page/A4 size paper
11.binding--------------------------------------7.00 birr/size
12.publication--------------------------------- vary depending on the format
Generally, the price may decrease or increase depending on the total
marketing of our suppliers. But we try to satisfy our customers by not
increasing the price.

4.2 Promotion
We have planned to use three types of promotion Medias. Those types of
advertisement Medias are in the local country of TV, radio and website
advertisement. Then will be advertise in the beginning telling the people
what we are and where they can get /find us. After the business runs for
longer time it will advertise that, what new services are included and other
issues in related pricing.
We will also run some special pricing with advertisements. All of these to
make consumers aware of us and to hope fully increase our sale.
For this promotion purpose, we have budgeted 30000 birr.

4.3 Place
Since Dynamic computer training center is found in front of municipality
and this creates good for us in order to be profitable.

4.4 Distribution Strategy

The training distribution will begin with first completing a needs assessment on
the customer. Once the customer has been assessed they will be placed in a class
that meets their assessment needs. Once the customer completes the class, they
will again be assessed and go through an outcome procedure. The customer then
has the choice of going up to the next level. If a customer chooses to dropout, they
can return and be tested and placed again.

The following distribution tools will be used to aid in our classroom delivery:

 Printed material
 Instructor-led classroom presentation
 CD-ROM
 Internet
  Professional Speakers
 Tours/Field Trips

4.5 Target Market Strategy

Dynamic computer training center will focus on the following segments. These
segments are more interesting than other groups because they have the specific
computer training needs Dynamic computer training center intends to meet.

 Microsoft Training for more 500 company employees.

 Training society in different aspects .
 Training physicians in specific specialties to use their patient management
software.
 Training people on how to get the most from the Internet.
 Training business people on how to keep up with their websites, from e-
mail management to web page creation and getting information from face
book.
 Training office personnel on how to use Microsoft Office or other office
packages.
 Training the first-time computer owner on how to use their home PC.
 Training sales managers on how to use database software to track their
sales and marketing functions.
 Training individuals who are looking for better employment on how to use
the latest software packages.

4.6 Sales service forecasts

Based on our marketing strategy, we plan to make increased sales for the
next four years.
Service sales 2021 2022 2023 2024
Internet service 120,210 152000 162,000 185,00
Photocopy 89356 94023 102030 102555
Secretarial and printing 100236 120000 132012 135000
Binding and laminating 56000 58231 59236 596300
Computer lent 98236 99956 105000 106458
Computer game and play 85268 89260 98526 99560
station
Comp 200230 230500 240000 263020

uter training
Computer maintenance 165102 189036 198230 230630

5.Organizational plan
There will be seven owners who will own the project, and will work in the
daily operations. The first owner is Mr.AB who has over four years
experience in software development and network operation and he has
graduated from Wollega university by computer science
The second management person is Mr. XY who has three years experience
in Store Manager and bid handling and he has graduated from Wollega
University in computer science
5.1 Legal consideration
The project that we are going to form is use to form is the limited liability
company structure .the way of limited liability company chosen for several
resources:
- The first was on the profit of firm to be taxed transfer to one ’s own
personal tax return.
- The second reason s consider was that the owner of the company has
limited liability they can liable for what they have invested in the
business the last consideration was that in some stages the limited
liability business’s are not required to have a board meeting
 5.2 Organizational Structure
This organizational structure is the level of managerial functions as we have
mentioned before in the organizational plan all partners are active participant
in the day to day progress of the project in addition to creating the business
all partner contributed to the financial resource and will share the earned
profit equally
Mr.AB in the general manager of the project centre and formulate rules and
regulation how the business run operated and forecast decision of supplies
with help of other partners
Mr.XY manages the computer maintenance and network operation activity
secretarial and computer game activities.
Ajaba manages the resource of the centre and purchase material in put
resource for the centre to deliver the service he has a task managing bids in
purchasing equipment, manage the photo copy, laminating and binding
section

6. Financial Plan
6.1 Sources of finance
In order to find the initial requirements of the business we would require the
following financing.

1. Long term loan ( five years)

This loan will be allotted for buying the following materials and
equipments that are necessary for our business start up.
2. short term loan(six months)
We require a total amount of birr 20,000 for getting the trade mark
license and for advertisement purpose.

Generally we will loan 30% of our finance from Commercial Bank of

Ethiopia and the other requirement is covered by the investors.

6.2 Break-even Analysis

Our monthly units break-even is 72 students. The monthly sales break-even is

Birr 50. Our average per-unit revenue is Birr 46 per class and our estimated
average fixed cost is Birr 10,403 per month.
 Break-even Analysis:

Monthly Units Break-even 72

Monthly Sales Break-even Birr 10,403
Assumptions:
Average Per-Unit Revenue Birr 145.00
Average Per-Unit Variable
Birr 0.10
Cost
Birr
Estimated Monthly Fixed Cost
10,396

6.3 Risk Assessment

Risk is a concept of potential negative impact to assess or more
characteristics of value that may arise from some present process or future
event thus any business face a risk the risk that our business might face
 Lack of potential customer
 Lack of finance
 Lack of potential supplier
 Ignorance of duty and responsibility
 Lack of cooperation due to experience
 Lack of finance
 Very cold weather that
 Others
Because of the fore mentioned risks our business centre does not expand as
we want thus in order to minimizing the listed risk the manager of the
business follows techniques and mechanism like
 Training and Employees
 Use adverting to solve problem of potential customer
 Making team management etc .

The management also should be ready with the future failure of the business
by deliberating enough finance in bank account.
Start-up Plan
Start-up Expenses
Temporary Help Birr 1,120
Stationery, etc. Birr 1250
Start-up Plan
Start-up Expenses
Building Improvements Birr 500
Telephone Birr 2500
Utilities Birr 410
Insurance Birr 8475
Rent Birr1 400
Professional Development Birr 7,500
9 Computer Packages Birr 10,000
6 Printers Birr 1,074
1 Training Projector Birr 4,700
8 Transcription Machines Birr 2,000
1 Fax/Copier Birr 500
8 Computer Tables Birr 600
11 Computer Chairs Birr 1,000
4 File Cabinets Birr 360
2 Work Centers Birr 800
1 Desk Birr 150
Birr
Advertisements
16,420
Books/Materials Birr 7,500
Assessment Software Birr 7,445
Other Birr 0
Birr
Total Start-up Expense
56,954
Start-up Assets Needed
Birr
Cash Requirements
15,000
Start-up inventory Birr 0
Other Short-term Assets Birr 0
Start-up Plan
Start-up Expenses
Birr
Total Short-term Assets
15,000
Long-term Assets Birr0
Birr
Total Assets
15,000
Total Start-up Birr
Requirements: 79,454
Left to finance: Birr 71,509
Start-up Funding Plan
Investment
Investor 1 Birr 0
Investor 2 Birr 0
Other Birr 7,945
Birr
Total Investment
7,945
Short-term Liabilities
Unpaid Expenses Birr 0
Short-term Loans Birr 0
Interest-free Short-term
Birr 0
Loans
Subtotal Short-term
Birr 0
Liabilities
Long-term Liabilities Birr 0
Total Liabilities Birr 0
Loss at Start-up Birr 7,055
Birr
Total Capital
15,000
Total Capital and Birr
Start-up Plan
Start-up Expenses
Liabilities 15,000
7.Reference
1. Entrepreneurship and small business management; Dawit Ayele and
Dawit Arega; Addis Abeba
2. Entrepreneurship; Robert D. Hisrich, Michael P.Peters, Dean A.
Shepherd; New Delhi
3. Entrepreneurship; Peggy Lambing, charles R. Kuehl; 2nd edition
4. internet(google.com),”computer training center”