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INS/032
1
Need for Training Sales Personnel in Insurance Organizations
Shortly after, a training programme was conducted by the company for its sales force in order to
improve the quality of customer service. It was an in-house training program.
The objectives of the program were:
To make the sales personnel understand what is 'acceptable behavior.’ Here, apart from setting
high standards with regard to service delivery and customer friendliness, the sales force was
trained to handle all kinds of customers, including the extremely demanding ones.
To prepare a complete set of product and company documentation so that sales representatives
can answer customers' queries quickly. The sales representatives were trained to keep a
complete set of product description at their desks. Apart from this, they were also asked to
keep material that would provide more information related to the company's history, mission
and the details of various executives.
To develop response schedules. The time taken to respond to the company's clients was noted.
To provide a clear chain of authority. The training program helps the sales representatives
manage the customers in case they are unable to clarify their queries. The extent to which the
sales representative is free to take decisions and offer concessions to customers is made clear.
Apart from training them on these service-related issues, the employees were also provided with
information about everyone else's job. By knowing about the other person's job, the employees
could be expected to be more efficient. To do so, the company also conducted a short training
program for the employees to learn about the essential elements of various jobs within the
organization.
Pleasant Insurance Company derived the following benefits from cross-training:
All its employees could now help any customer.
All its employees now knew how to sell policies.
None of its employees were indispensable.
The top management of the company could now pay special attention to the development of
training programs to ensure long-term success.
1. Pleasant Insurance Company conducted a training and development program to enhance the
performance of its employees. Discuss the importance of training and development programs
in a company.
2. In what way can the training program for sales personnel differ from that for claims handling
personnel at Pleasant Insurance Company? Can there be any similarities between the
approaches followed for training the employees in these departments? Give a reasoned answer.