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2. Coefficient of Determination: R2
• Some of the variation in Y can be explained by variation in the
X’s and some cannot.
𝑅𝑆𝑆
𝑅2 = 1 −
σ𝑛𝑖=1 𝑌𝑖 − 𝑌ത 2
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• R2 = 0.612
• just under two-thirds of the variability in sales is explained by a linear
regression on TV.
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Population Yi = b0 + b1X1 + b2 X2 + + bp Xp +e
line
Least Squares
line
Yˆi = b̂0 + b̂1 X1 + b̂2 X2 + + b̂ p X p
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Observations
• Simple and multiple regression coefficients can be quite different.
• Does it make sense for the multiple regression to suggest no
relationship between sales and newspaper while the simple
linear regression implies the opposite?
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