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  • Guidelines Rosetta Stone Case 2021

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    The document provides guidelines and questions for analyzing the Rosetta Stone IPO case. It outlines 9 questions to consider regarding the advantages and disadvantages of going public, how funds raised will be used, share details, timing, investors and their motivations, the bookrunner's role and incentives, appropriate valuation methods and price for the IPO, and whether one would invest along with signs to consider. It also includes links to YouTube videos interviewing key players related to Rosetta Stone's business model, the IPO process, positioning as an education technology company, setting the right IPO price, and a business strategy discussion.

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    The document provides guidelines and questions for analyzing the Rosetta Stone IPO case. It outlines 9 questions to consider regarding the advantages and disadvantages of going public, how funds raised will be used, share details, timing, investors and their motivations, the bookrunner's role and incentives, appropriate valuation methods and price for the IPO, and whether one would invest along with signs to consider. It also includes links to YouTube videos interviewing key players related to Rosetta Stone's business model, the IPO process, positioning as an education technology company, setting the right IPO price, and a business strategy discussion.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    2 views1 page

    Guidelines Rosetta Stone Case 2021

    Uploaded by

    yifu.gai
    The document provides guidelines and questions for analyzing the Rosetta Stone IPO case. It outlines 9 questions to consider regarding the advantages and disadvantages of going public, how funds raised will be used, share details, timing, investors and their motivations, the bookrunner's role and incentives, appropriate valuation methods and price for the IPO, and whether one would invest along with signs to consider. It also includes links to YouTube videos interviewing key players related to Rosetta Stone's business model, the IPO process, positioning as an education technology company, setting the right IPO price, and a business strategy discussion.

    Copyright:

    © All Rights Reserved
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    Guidelines and questions for the Rosetta Stone Case

    The case is an illustration of how an Initial Public Offering (IPO) is conducted.

    After summarizing the business model, the current situation and the key players, we will try to
    address the following questions in the case discussion:

    1. What are the advantages and disadvantages for Rosetta Stone of going public? How
    much money does the company need and how much does it raise? Are there any
    alternative financing sources?

    2. What is the money used for? Go to the SEC webpage and check out Rosetta’s S1
    filing for additional information about this and the following questions.

    3. Is the amount of shares sold rather high or low? How many secondary and primary
    shares are being sold? Is there a greenshoe option?

    4. Do you think that the moment of the introduction has been chosen wisely? Is the
    company prepared?

    5. Who are the current investors and what is their motivation?

    6. Who is the bookrunner? What are his incentives/motivation?

    7. What would be an appropriate market price? Please justify your answer with a simple
    DCF approach and a valuation using multiples.

    8. At what price do you think should Rosetta stone be sold during the IPO?

    9. Would you invest? Summarize positive signs as well as red flags.

    Here are a number of youtube interview with the main actors:


    Changing how the world learns:
    https://www.youtube.com/watch?v=FjxZ6VhWPBw
    IPO Process
    https://www.youtube.com/watch?v=QVl9NNgmT7U
    Technology or education
    https://www.youtube.com/watch?v=Lnilib9UJx0
    Was $18 the right price?
    https://www.youtube.com/watch?v=3sViTF2AgxU
    Mix of education and technology
    https://www.youtube.com/watch?v=jPx3dNmoyR8
    Insead strategy video
    https://www.youtube.com/watch?v=RRBb7HSjdkM

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