Writing Routine and
Persuasive Letters
Routine Letters
“A business letter is a letter written in
formal language, usually used
when writingfrom one __ business
organization to another, or for
correspondence between such
organizations and their customers,
clients and other external parties. Types
of Routine Business Letters”:
Persuasive LettersPersuasive Letter is a letter written to
persuade an_ organisation/s or
individual/s towards accepting the
writer’s (sender's) issue, interest or
perspective. It can be written to any type
of organisation i.e. school, bank, college,
NGO, municipality etc. The individuals
can be a director, CEO, government
official etc. The motive of the persuasion
letter is to ‘Get your work done’ in
layman terms.
PsThe persuasion can be related to any
matter, it can be:
e Acomplaint
¢ Asale
¢ Apetition
e A request or any other matter
which requires convincing
Taking that into note, persuasion letter
is a broad term inclusive of Cover Letter,
Complaint Letter, Petition Letter,
Request Letter, and Sales Letter. This is
because in all of the above mentioned
there is moderate to maximum amount
of persuasion on part of the sender.Depending upon the region where you
live a Complaint Letter or a Sales Letter
may be an interchangeable name fora
Persuasive letter. Persuasion letter
comes under formal letter type and
follows certain formats like Full Block
Style, Semi-Block Style, Modified Block
Style and Modified Semi-Block Style. As
mentioned earlier about the formal
nature of letters of persuasion, you can
include certain informal elements
depending upon the need. Whilea
persuasive letter may or may not be
successful in its objective, it does raise
awareness about the matter addressed.
And it can act as a source of inspiration
for others when you are addressing
certain important social issues.