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SELF-PERCEPTION THEORY
• SELF-PERCEPTION
THEORY IS A PSYCHOLOGICAL
THEORY THAT SUGGESTS
PEOPLE INFER THEIR ATTITUDES
AND BELIEFS BY OBSERVING
THEIR OWN BEHAVIOR AND THE
CONTEXT IN WHICH IT OCCURS.
ACCORDING TO THIS THEORY,
PEOPLE DO NOT HAVE A STABLE
SET OF ATTITUDES OR BELIEFS
THAT GUIDE THEIR BEHAVIOR,
INSTEAD, THEY RELY ON THEIR
OBSERVATIONS OF THEIR OWN
BEHAVIOR TO DETERMINE THEIR
ATTITUDES AND BELIEFS.
• SELF-PERCEPTION
THEORY HAS BEEN APPLIED TO A
WIDE RANGE OF TOPICS,
INCLUDING ATTITUDES
TOWARDS WORK, HEALTH
BEHAVIORS, AND POLITICAL
BELIEFS. IT HAS ALSO BEEN USED
TO EXPLAIN THE RELATIONSHIP
BETWEEN BEHAVIOR AND
ATTITUDE, AND HOW PEOPLE
MAY CHANGE THEIR ATTITUDES
OVER TIME AS A RESULT OF
THEIR BEHAVIOR.