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One of the primary difficulties lies in selecting an appropriate and compelling topic. Marketing
Strategy is a dynamic field, and choosing a subject that is both relevant and captivating can be a
daunting task. The chosen topic must contribute meaningfully to the existing body of knowledge
while also aligning with the student's academic and professional interests.
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multifaceted, requiring scholars to delve into a plethora of theories, models, and case studies. This
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The challenge intensifies during the data collection and analysis phase. Gathering relevant data and
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deep understanding of statistical methods and research methodologies.
The writing process itself poses another set of challenges. Crafting a dissertation that is not only
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document to maintaining a consistent tone and style, students often find themselves grappling with
the demands of academic writing.
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