What Makes a Good Research Title?

Choosing a good title for a research paper can be challenging, as it should capture the essence of
your research while being concise and engaging. Here are some tips for creating a good title:

1. Keep it simple and clear: Your title should be easy to understand and
communicate the main idea of your research.
2. Be concise: A good title is typically no longer than 12 words.
3. Use keywords: Incorporate relevant keywords that accurately reflect the topic of
your research.
4. Be specific: Avoid general or vague titles that do not give the reader a clear idea of
what your research is about.
5. Make it interesting: Try to make your title attention-grabbing and engaging, but
also relevant to your research.
Here are some examples of research paper titles that follow these guidelines:

 "The effects of social media on mental health: A systematic review"

 "Exploring the impact of mindfulness meditation on stress and anxiety in college
students"
 "A comparative analysis of renewable energy policies in the United States and
China"
 "The influence of personality traits on academic performance in high school
students"
 "Investigating the role of parent involvement in early childhood education"

Remember that your title should accurately reflect the content of your research paper and
help readers quickly understand what your paper is about.
Let us discuss the most basic and important aspect of a research paper—the title. Writing a
research paper title may seem a simple task, but it requires some serious thought. It might come as
a surprise to most people that an author, having successfully written a detailed account of his/her
research study, experiences a block while attempting to title the research paper. However, most
authors, by virtue of possessing comprehensive details of the research paper, are perplexed with
regard to how to make their research paper title concise without sacrificing any relevant elements.

When writing a research paper title, authors should realize that despite being repeatedly warned
against it, most people do indeed fall prey to “judging a book by its cover.” This cognitive bias
tends to make readers considerably susceptible to allowing the research paper title to function as
the sole factor influencing their decision of whether to read or skip a particular paper. Although
seeking the professional assistance of a research paper writing service could help the cause, the
author of the paper stands as the best judge for setting the right tone of his/her research paper.
Readers come across research paper titles in searches through databases and reference sections of
research papers. They deduce what a paper is about and its relevance to them based on the title.
Considering this, it is clear that the title of your paper is the most important determinant of how
many people will read it.

A good research paper title:

 Condenses the paper’s content in a few words

 Captures the readers’ attention
 Differentiates the paper from other papers of the same subject area
Scroll to the end of the article for a 3-minute interactive video on tips for writing an effective
research paper title

So here are three basic tips to keep in mind while writing a title:

1] Keep it simple, brief and attractive: The primary function of a title is to provide a precise
summary of the paper’s content. So keep the title brief and clear. Use active verbs instead of
complex noun-based phrases, and avoid unnecessary details. Moreover, a good title for a research
paper is typically around 10 to 12 words long. A lengthy title may seem unfocused and take the
readers’ attention away from an important point.

2] Use appropriate descriptive words: A good research paper title should contain key words used
in the manuscript and should define the nature of the study. Think about terms people would use
to search for your study and include them in your title.

Sample:
ONLINE GAMES IN RELATION TO MENTAL HEALTH OF SET I 3RD YEAR
CRIMINOLOGY STUDENTS

STATEMENT OF THE PROBLEM (SOP)

The statement of the problem is one of the first things that a colleague or potential client will
read. With the vastness of the information available at one’s fingertips in the online9 world,
your work may have just a few seconds to draw in a reader to take a deeper look at your
proposal before moving on to the next option. It explains quickly to the reader, the problem at
hand, the need for research, and how you intend to do it.
A strong, clear description of the problem that drew you to your research has to be
straightforward, easy to read and, most important, relevant. Why do you care about this
problem? How can solving this problem impact the world? The problem statement is your
opportunity to explain why you care and what you propose to do in the way of researching the
problem.

A problem statement is an explanation in research that describes the issue that is in need
of study. What problem is the research attempting to address? Having a Problem Statement
allows the reader to quickly understand the purpose and intent of the research. The
importance of writing your research proposal cannot be stressed enough

It is expected to be brief and concise, and should not include the findings of the research
or detailed data. The average length of a research statement is generally about one page. It is
going to define the problem, which can be thought of as a gap in the information base. There
may be several solutions to this gap or lack of information, but that is not the concern of the
problem statement. Its purpose is to summarize the current information and where
a lack of knowledge may be presenting a problem that needs to be investigated.

The purpose of the problem statement is to identify the issue that is a concern and focus
it in a way that allows it to be studied in a systematic way. It defines the problem and
proposes a way to research a solution, or demonstrates why further information is needed in
order for a solution to become possible.

What is Included in a Problem Statement?

Besides identifying the gap of understanding or the weakness of necessary data, it is important
to explain the significance of this lack.

-How will your research contribute to the existing knowledge base in your field of study?

-How is it significant?

-Why does it matter?

Not all problems have only one solution so demonstrating the need for additional research can
also be included in your problem statement. Once you identify the problem and the need for a
solution, or for further study, then you can show how you intend to collect the needed data
and present it.

How to Write a Statement of Problem in Research Proposal

It is helpful to begin with your goal. What do you see as the achievable goal if the problem you
outline is solved? How will the proposed research theoretically change anything? What are the
potential outcomes?

Then you can discuss how the problem prevents the ability to reach your realistic and
achievable solution. It is what stands in the way of changing an issue for the better. Talk about
the present state of affairs and how the problem impacts a person’s life, for example.

It’s helpful at this point to generally layout the present knowledge and understanding of the
subject at hand, before then describing the gaps of knowledge that are currently in need of
study. Your problem statement is a proposed solution to address one of these gaps.

A good problem statement will also layout the repercussions of leaving the problem as it
currently stands. What is the significance of not addressing this problem? What are the
possible future outcomes?

Example of Problem Statement in Research Proposal

If, for example, you intended to research the effect of vitamin D supplementation on the
immune system, you would begin with a review of the current knowledge of vitamin D’s
known function in relation to the immune system and how a deficiency of it impacts a person’s
defenses.

You would describe the ideal environment in the body when there is a sufficient level of
vitamin D. Then, begin to identify the problems associated with vitamin D deficiency and the
difficulty of raising the level through supplementation, along with the consequences of that
deficiency. Here you are beginning to identify the problem of a common deficiency and the
current difficulty of increasing the level of vitamin D in the blood.

At this stage, you may begin to identify the problem and narrow it down in a way that is
practical to a research project. Perhaps you are proposing a novel way of introducing Vitamin D
in a way that allows for better absorption by the gut, or in a combination with another product
that increases its level in the blood.

Describe the way your research in this area will contribute to the knowledge base on how to
increase levels of vitamin D in a specific group of subjects, perhaps menopausal women with
breast cancer. The research proposal is then described in practical terms.

How to write a problem statement in research?

Problem statements differ depending on the type and topic of research and vary between a
few sentences to a few paragraphs.
However, the problem statement should not drag on needlessly. Despite the absence of a fixed
format, a good research problem statement usually consists of three main parts:

Context: This section explains the background for your research. It identifies the problem and
describes an ideal scenario that could exist in the absence of the problem. It also includes any
past attempts and shortcomings at solving the problem.

Significance: This section defines how the problem prevents the ideal scenario from being
achieved, including its negative impacts on the society or field of research. It should include
who will be the most affected by a solution to the problem, the relevance of the study that you
are proposing, and how it can contribute to the existing body of research.

Solution: This section describes the aim and objectives of your research, and your solution to
overcome the problem. Finally, it need not focus on the perfect solution, but rather on
addressing a realistic goal to move closer to the ideal scenario.

Here is a cheat sheet to help you with formulating a good problem statement.

1. Begin with a clear indication that the problem statement is going to be discussed next.
You can start with a generic sentence like, “The problem that this study addresses…” This will
inform your readers of what to expect next.

2. Next, mention the consequences of not solving the problem. You can touch upon who is
or will be affected if the problem continues, and how.

3. Conclude with indicating the type of research/information that is needed to solve the
problem. Be sure to reference authors who may have suggested the necessity of such research.

This will then directly lead to your proposed research objective and workplan and how that is
expected to solve the problem i.e., close the research gap.

Sample:
Statement of the Problem

1. What is the demographic profile of the set I 3rd year criminology

students who played online games in terms of the following:

1. Age
 2. Sex

2. How the mobile legends affects the lack of motivation of the Set I

3rd year criminology students.

3. How the Call of Duty affects the interpersonal conflict of the Set

I 3rd year criminology students.

4. There is no significant difference in terms of online games in

relation to mental health of set I 3rd year criminology students.

5. There is significant difference in terms of online games in

relation to mental health of set I 3rd year criminology.

SHEMATIC DIAGRAM
What is a schematic diagram? The word “schematic” means a plan, outline, or model. So a
schematic diagram is a graphical representation of a plan or a model that is presented in a
simple, accessible way. Schematics use simple lines and symbols to communicate information
such as what, how, and where.

The primary purpose of a schematic diagram is to emphasize circuit elements and illustrate
how their functions relate to each other. Schematics serve as extremely valuable
troubleshooting tools that identify which components are in series or parallel and how they
connect to one another.

Sample:
Schematic Diagram

Demographic Online Games Mental Health

Profile
1. Mobile Legend 1. Lack of
a. Age Motivation
2. Call of Duty
b. Sex 2. Interpersonal
Conflict
ques·tion·naire
/ˌkwesCHəˈner/

noun
1. a set of printed or written questions with a choice of answers, devised for the purposes
of a survey or statistical study
.
A questionnaire is a list of questions or items used to gather data from respondents about their
attitudes, experiences, or opinions. Questionnaires can be used to collect quantitative and/or
qualitative information. Questionnaires are commonly used in market research as well as in the
social and health sciences.Jul 15, 2021

Questionnaire Definition
A questionnaire is a research tool used to conduct surveys. It includes specific questions with the goal to
understand a topic from the respondents' point of view. Questionnaires typically have closed-ended,
open-ended, short-form, and long-form questions.

The questions should always stay as unbiased as possible. For instance, it's
unwise to ask for feedback on a specific product or service that’s still in the
ideation phase. To complete the questionnaire, the customer would have to
imagine how they might experience the product or service rather than
sharing their opinion about their actual experience with it.

Ask broad questions about the kinds of qualities and features your
customers enjoy in your products or services and incorporate that feedback
into new offerings your team is developing.

What makes a good questionnaire?

1. Define the Goal

2. Make it Short and Simple

3. Use a Mix of Question Types

4. Proofread Carefully
 5. Keep it Consistent

A good questionnaire should find what you need versus what you want. It
should be valuable and give you a chance to understand the respondent’s
point of view.

Define the Goal

Make the purpose of your questionnaire clear. While it's tempting to ask a
range of questions simultaneously, you'll get more valuable results if you
stay specific to a set topic.

Make it Short and Simple

According to HubSpot research, 47% of those surveyed say their top reason for
abandoning a survey is the time it takes to complete.

So, questionnaires should be concise and easy to finish. If you're looking for
a respondent’s experience with your business, focus on the most important
questions.

5 Free Customer Satisfaction Survey Templates

Easily measure customer satisfaction and begin to improve your customer experience.

 Net Promoter Score

 CSAT Score
 Customer Effort Score
 And more!

Download for free

Learn more

Use a Mix of Question Types

Your questionnaire should include a combination of question types, like

open-ended, long-form, or short-ended questions.
Open-ended questions give users a chance to share their own answers. But
closed-ended questions are more efficient and easy to quantify, with
specific answer choices.

If you're not sure which question types are best, read here for more survey
question examples.

Proofread Carefully

While it's important to check spelling and grammar, there are two other
things you'll want to check for a great questionnaire.

First, edit for clarity. Jargon, technical terms, and brand-specific language
can be confusing for respondents. Next, check for leading questions. These
questions can produce biased results that will be less useful to your team.

Keep it Consistent

Consistency makes it easier for respondents to quickly complete your

questionnaire. This is because it makes the questions less confusing. It can
also reduce bias.

Being consistent is also helpful for analyzing questionnaire data because it

makes it easier to compare results. With this in mind, keep response scales,
question types, and formatting consistent.

In-Depth Interviews vs. Questionnaire

Questionnaires can be a more feasible and efficient research method than in-depth interviews. They are a
lot cheaper to conduct. That’s because in-depth interviews can require you to compensate the
interviewees for their time and give accommodations and travel reimbursement.

Questionnaires also save time for both parties. Customers can quickly
complete them on their own time, and employees of your company don't
have to spend time conducting the interviews. They can capture a larger
audience than in-depth interviews, making them much more cost-effective.

It would be impossible for a large company to interview tens of thousands of

customers in person. The same company could potentially get feedback
from its entire customer base using an online questionnaire.
When considering your current products and services (as well as ideas for
new products and services), it's essential to get the feedback of existing
and potential customers. They are the ones who have a say in purchasing
decisions.

Survey vs. Questionnaire

A questionnaire is a tool that’s used to conduct a survey. A survey is the process of gathering, sampling,
analyzing, and interpreting data from a group of people.

The confusion between these terms most likely stems from the fact that
questionnaires and data analysis were treated as very separate processes
before the Internet became popular. Questionnaires used to be completed
on paper, and data analysis occurred later as a separate process.
Nowadays, these processes are typically combined since online survey
tools allow questionnaire responses to be analyzed and aggregated all in
one step.

But questionnaires can still be used for reasons other than data analysis.
Job applications and medical history forms are examples of questionnaires
that have no intention of being statistically analyzed. The key difference
between questionnaires and surveys is that they can exist together or
separately.

5 Free Customer Satisfaction Survey Templates

Easily measure customer satisfaction and begin to improve your customer experience.

 Net Promoter Score

 CSAT Score
 Customer Effort Score
 And more!

Download for free

Learn more

Below are some of the best free questionnaire templates you can download to
gather data that informs your next product or service offering.

What makes a good survey question?

 1. Have a Goal in Mind

2. Draft Clear and Distinct Answers and Questions

3. Ask One Question at a Time

4. Check for Bias and Sensitivity

5. Include Follow-Up Questions

To make a good survey question, you have to choose the right type of
questions to use. Include concise, clear, and appropriate questions with
answer choices that won’t confuse the respondent and will clearly offer
data on their experience.

Good survey questions can give a business good data to examine. Here are
some more tips to follow as you draft your survey questions.

Have a Goal in Mind

To make a good survey, consider what you are trying to learn from it.
Understanding why you need to do a survey will help you create clear and
concise questions that you need to ask to meet your goal. The more your
questions focus on one or two objectives, the better your data will be.

Draft Clear and Distinct Answers and Questions

You have a goal in mind for your survey. Now you have to write the
questions and answers depending on the form you’re using.

For instance, if you’re using ranks or multiple-choice in your survey, be

clear. Here are examples of good and poor multiple-choice answers:

Poor Survey Question and Answer Example

California:

1. Contains the tallest mountain in the United States.

2. Has an eagle on its state flag.

3. Is the second-largest state in terms of area.

4. Was the location of the Gold Rush of 1849.

Good Survey Question and Answer Example

What is the main reason so many people moved to California in 1849?

1. California's land was fertile, plentiful, and inexpensive.

2. The discovery of gold in central California.

3. The East was preparing for a civil war.

4. They wanted to establish religious settlements.

In the poor example, the question may confuse the respondent because it's
not clear what is being asked or how the answers relate to the question.
The survey didn’t fully explain the question, and the options are also
confusing.

In the good example above, the question and answer choices are clear and
easy to understand.

Always make sure answers and questions are clear and distinct to create a
good experience for the respondent. This will offer your team the best
outcomes from your survey.

Ask One Question at a Time

It's surprisingly easy to combine multiple questions into one. They even
have a name — they’re called "double-barreled" questions. But a good
survey asks one question at a time.

For example, a survey question could read, "What is your favorite sneaker
and clothing apparel brand?" This is bad because you’re asking two
questions at once.

By asking two questions simultaneously, you may confuse your respondents

and get unclear answers. Instead, each question should focus on getting
specific pieces of information.

For example, ask, "What is your favorite sneaker brand?" then, "What is your
favorite clothing apparel brand?" By separating the questions, you allow
your respondents to give separate and precise answers.

Check for Bias and Sensitivity

Biased questions can lead a respondent toward a specific response. They
can also be vague or unclear. Sensitive questions such as age, religion, or
marital status can be helpful for demographics. These questions can also be
uncomfortable for people to answer.

There are a few ways to create a positive experience with your survey
questions.

First, think about question placement. Sensitive questions that appear in

context with other survey questions can help people understand why you
are asking. This can make them feel more comfortable responding.

Next, check your survey for leading questions, assumptions, and double-
barreled questions. You want to make sure that your survey is neutral and
free of bias.

Include Follow-Up Questions

Asking more than one survey question about an area of interest can make a
survey easier to understand and complete. It also helps you collect more in-
depth insights from your respondents.

Questionnaire Templates
1. Free HubSpot Questionnaire Template

HubSpot offers a variety of free customer surveys and questionnaire templates to analyze
and measure customer experience. Choose from five templates: net
promoter score, customer satisfaction, customer effort, open-ended
questions, and long-form customer surveys.

2. Client Questionnaire Template

It's a good idea to gauge your clients' experiences with your business to
uncover opportunities to improve your offerings. That will, in turn, better
suit their lifestyles. You don't have to wait for an entire year to pass before
polling your customer base about their experience either. A simple client
questionnaire, like the one below, can be administered as a micro
survey several times throughout the year. These types of quick survey
questions work well to retarget your existing customers through social
media polls and paid interactive ads.
1. How much time do you spend using [product or service]?

 Less than a minute

 About 1 - 2 minutes

 Between 2 and 5 minutes

 More than 5 minutes

2. In the last month, what has been your biggest pain point?

 Finding enough time for important tasks

 Delegating work

 Having enough to do

3. What's your biggest priority right now?

 Finding a faster way to work

 Problem-solving

 Staff development

3. Website Questionnaire Template

Whether you just launched a brand new website or you're gathering data
points to inform a redesign, you'll find customer feedback to be essential in
both processes. A website questionnaire template will come in handy to
collect this information using an unbiased method.

1. How many times have you visited [website] in the past month?

 None
  Once

 More than once

2. What is the primary reason for your visit to [website]?

 To make a purchase

 To find more information before making a purchase in-store

 To contact customer service

3. Are you able to find what you're looking for on the website homepage?

 Yes

 No

4. Customer Satisfaction Questionnaire Template

If you've never surveyed your customers and are looking for a template to
get started, this one includes some basic customer satisfaction questions.
These will apply to just about any customer your business serves.

1. How likely are you to recommend us to family, friends, or colleagues?

 Extremely unlikely

 Somewhat unlikely

 Neutral

 Somewhat likely

 Extremely likely

2. How satisfied were you with your experience?

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
3. Rank the following items in terms of their priority to your purchasing process.

 Helpful staff

 Quality of product

 Price of product

 Ease of purchase

 Proximity of store

 Online accessibility

 Current need

 Appearance of product

4. Who did you purchase these products for?

 Self

 Family member

 Friend

 Colleague

 On behalf of a business

 Other

5. Please rate our staff on the following terms:

 Friendly __ __ __ __ __ Hostile

 Helpful __ __ __ __ __ Useless

 Knowledgeable __ __ __ __ __ Inexperienced

 Professional __ __ __ __ __ Inappropriate

6. Would you purchase from our company again?

  Yes

 No

7. How can we improve your experience for the future?

________________________________.

5. Customer Effort Score Questionnaire Template

The following template gives an example of a brief customer effort score

(CES) questionnaire. This free template works well for new customers to
measure their initial reaction to your business.

1. What was the ease of your experience with our company?

 Extremely difficult

 Somewhat difficult

 Neutral

 Somewhat easy

 Extremely easy

2. The company did everything it could to make my process as easy as possible.

 Strongly disagree

 Somewhat disagree

 Neutral

 Somewhat agree

 Strongly agree
3. On a scale of 1 to 10 (1 being "extremely quickly" and 10 being "extremely slowly"), how fast were you able to
solve your problem?

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10

4. How much effort did you have to put forth while working with our company?

 Much more than expected

 Somewhat more than expected

 As much as expected

 Somewhat less than expected

 Much less than expected

6. Demographic Questionnaire Template

Here's a template for surveying customers to learn more about their

demographic background. You could substantiate the analysis of this
questionnaire by corroborating the data with other information from your
web analytics, internal customer data, and industry data.

1. How would you describe your employment status?

 Employed full-time

 Employed part-time

 Freelance/contract employee

 Self-employed

 Unemployed

2. How many employees work at your company?

 0-20
  21-50

 51-100

 101-1,000

 1,001+

3. How would you classify your role?

 Individual Contributor

 Manager

 Director

 VP

 Executive

4. How would you classify your industry?

 Technology/software

 Hospitality/dining

 Services

 Consulting

 Entertainment

Below, we have curated a list of questionnaire examples that do a great job

of gathering valuable qualitative and quantitative data.

4 Questionnaire Examples
1. Customer Satisfaction Questions
I received this questionnaire after an annual appointment with my
optometrist. This specific questionnaire targets patient satisfaction. Since
the company specializes in medical services and not products, there isn't a
lot of input patients can give on new things for the company to ideate and
produce.

This questionnaire is effective because it's clear and concise. As someone

with a pretty busy daily schedule, I wouldn't want to invest more than a
couple of minutes in a company questionnaire.

This was also a mobile-friendly questionnaire. All the questions fit on one
screen, which saved me from loading several pages. The open-ended
question was optional, and since I had no strong feelings on the matter, I
left it blank. However, offering an open-ended question is a great way to get
more in-depth feedback.

2. Customer Effort Score (CES) Questions

Recently, I took a Greyhound bus to and from New York City, and I received
this survey via email. This is an example of a Customer Effort Score (CES)
question. These questions measure the ease of a customer's experience,
not just their satisfaction with the overall experience.

This specific Greyhound survey measured:

 How easy my experience with checking luggage was.

 Whether or not an employee helped me load and unload my luggage.

 How long the loading and unloading process took.

 How all of that experience affected my overall trip.

It was easy for me to complete the questionnaire with clear close-ended

questions. As a result of this questionnaire, Greyhound will measure how
much effort their customers need to put into their bus journeys and
potentially find ways to make their trips easier.

3. Psychographic Questions
Emerson College's Center for Spiritual Life sent me the above survey during
the spring semester. Since it was directed at students, its goal was to
improve the direction and reach of the Center for Spiritual Life.

As a student, I don't typically fill out surveys because my time is spent

completing assignments. Emerson College recognized this and has started
offering to enter students into drawings to win prizes if they complete
certain surveys. Offering incentives in exchange for getting customers to fill
out your surveys is an excellent tactic. And, often, the prize can be cost-
effective, like a gift card or small cash prize.

4. Demographic Questions

Adobe sent my coworker, Sophia Bernazzani, this questionnaire recently.

It's solely composed of close-ended questions. Rather than learning about a
customer's experience with the brand, it focuses on gaining demographic
information. The goal of this kind of questionnaire is to collect user data.

Demographic questions take less effort for customers to fill out than
customer experience ones. Made up of multiple-choice questions, it also
takes less time. It’s effective for customers who don't have the time to
prioritize company questionnaires. This is a simple way for companies to
collect data about their customer base, which will help them understand
their target audience in the future when planning campaigns and new
products.

Based on these examples, we've included some tips and best practices
below for mastering the design of your next questionnaire.

5 Free Customer Satisfaction Survey Templates

Easily measure customer satisfaction and begin to improve your customer experience.

 Net Promoter Score

 CSAT Score
 Customer Effort Score
 And more!
Download for free
Learn more

Questionnaire Design
Questionnaire design is a critical part of the survey creation process. It
involves creating questions that accurately measure the opinions,
experiences, behaviors, or actions of the respondents. Questionnaire design
includes question development, writing, organization, and testing.

Questionnaire Length

The number of questions in your questionnaire should depend on the

information you're looking to collect. You should also think about
your customer journey map and consider customer needs when the
questionnaire is presented. If the customer is in a hurry, it may not be the
time to display a 10-question survey. Where they are in the buyer's journey
will dictate how many questions you'll be able to ask.

A good rule of thumb is most customers spend about five minutes filling out
a 10-question survey. That means your 50-question form takes about half an
hour to complete. Unless you're offering an incentive in return, that's a big
ask to your busy customers.

Questionnaire Presentation

The way a questionnaire is presented can make a big impact on how the
survey is perceived. Just about everything can affect the respondent's
experience with the survey. They can be affected by:

 The spacing between questions

 The number of questions

 Design and layout

 How instructions and questions are written

Some presentation elements that make a great questionnaire include a

progress bar, back and forward buttons, clear text boxes, beck boxes, and
radio buttons for selecting the appropriate response to a question.
Spend some time in the questionnaire presentation and design stage to
develop a survey your customers want to complete.

Question Progression

Question progression refers to the order and layout of your questionnaire.

Most surveys begin with a multiple-choice format or rating scale. These
questions take less time to answer and make the questionnaire seem to
take a shorter amount of time. Once these questions are out of the way, the
questionnaire should conclude with short-answer or open-ended questions.
These sections typically take more time to complete depending on how
much time your customer will spend on them.

Questionnaire Goal

Understanding your questionnaire goal will help you create your

questionnaire. Make sure the goal is clear. If it’s confusing, the
questionnaire will be too. The respondents will be bewildered, and that can
harm your data. If you know the goal of the questionnaire, you will have
more concise and clear data.

The goal of a questionnaire is to make sure the business gets what they
need from the respondents. Knowing and explaining what you need will get
you what you want.

Questionnaire Terminology

The words you use in your questionnaire are important. Don’t use business
jargon the respondents won’t understand. For instance, if you’re asking the
respondent how your fast AI benefitted them, explain what an AI is (whether
you think they know it or not). This will help your questionnaire stay clear.

Your questions should be simple and to the point and use straightforward
language. Lastly, always make sure you frame your questions based on your
subject. Look at social and economic factors to make sure the questions
can be answered clearly.

Survey Question Examples

There is a range of different types of questions you can use in your
questionnaire to collect data.
Multiple-Choice

Multiple-choice questions offer respondents several answers to choose

from. This is a popular choice of questionnaire format since it's simple for
people to fill out and for companies to analyze.

Multiple-choice questions can be in single-answer form (respondents can

only choose one response) or multiple-answer form (respondents can
choose as many responses as necessary).

Multiple-choice survey question examples: "Which of the following social media

platforms do you use most often?"

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Rating Scale

Rating scale questions offer a scale of numbers and ask respondents to rate
topics based on the sentiments assigned to that scale. This is effective
when assessing customer satisfaction.

Rating scale survey question examples: "Rate your level of satisfaction with the
customer service you received today on a scale of 1-10."
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Yes or No

Yes or no survey questions are a type of dichotomous question. These are

questions that only offer two possible responses. They’re useful because
they’re quick to answer and can help with customer segmentation.

Yes or no survey questions example: "Have you ever used HubSpot before?"

Likert Scale

Likert scale questions assess whether a respondent agrees with the

statement, as well as the extent to which they agree or disagree.

These questions typically offer five or seven responses, with sentiments

ranging from items such as "strongly disagree" to "strongly agree." Check
out this post to learn more about the Likert scale.

Likert scale survey question examples: “How satisfied are you with the service from
[brand]?”

Open-Ended

Open-ended questions ask a broader question or offer a chance to elaborate

on a response to a close-ended question. They're accompanied by a text box
that leaves room for respondents to write freely. This is particularly
important when asking customers to expand on an experience or
recommendation.

Open-ended survey question examples: "What are your personal goals for using
HubSpot? Please describe."

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Matrix Table

A matrix table is usually a group of multiple-choice questions grouped in a

table. Choices for these survey questions are usually organized in a scale.
This makes it easier to understand the relationships between different
survey responses.

Matrix table survey question examples: "Rate your level of agreement with the
following statements about HubSpot on a scale of 1-5."
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Rank Order Scaling

These questions ask respondents to rank a set of terms by order of

preference or importance. This is useful for understanding customer
priorities.

Rank order scaling examples: "Rank the following factors in order of importance
when choosing a new job."
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Semantic Differential Scale

This scale features pairs of opposite adjectives that respondents use for
rating, usually for a feature or experience. This type of question makes it
easier to understand customer attitudes and beliefs.

Semantic differential scale question examples: "Rate your overall impression of this
brand as friendly vs. unfriendly, innovative vs. traditional, and boring vs.
exciting."
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Side-By-Side Matrix

This matrix table format includes two sets of questions horizontally for easy
comparison. This format can help with customer gap analysis.

Side-by-side matrix question examples: "Rate your level of satisfaction with

HubSpot's customer support compared to its ease of use."

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Stapel Scale

The Stapel rating scale offers a single adjective or idea for rating. It uses a
numerical scale with a zero point in the middle. This survey question type
helps with in-depth analysis.
Stapel scale survey question examples: "Rate your overall experience with this
product as +5 (excellent) to -5 (terrible)."

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Constant Sum Survey Questions

In this question format, people distribute points to different choices based

on the perceived importance of each point. This kind of question is often
used in market research and can help your team better understand customer choices.

Constant sum survey question examples: "What is your budget for the following
marketing expenses: Paid campaigns, Events, Freelancers, Agencies,
Research."

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Image Choice

This survey question type shows several images. Then, it asks the
respondent to choose the image that best matches their response to the
question. These questions are useful for understanding your customers’
design preferences.

Image choice survey questions example: "Which of these three images best
represents your brand voice?"

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Choice Model

This survey question offers a hypothetical scenario, then the respondent

must choose from the presented options. It's a useful type of question when
you are refining a product or strategy.
Choice model survey questions example: "Which of these three deals would be most
appealing to you?"

Click Map Questions

Click map questions offer an image click on specific areas of the image in
response to a question. This question uses data visualization to learn about
customer preferences for design and user experience.

Click map question examples: "Click on the section of the website where you
would expect to find pricing information."

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Data Upload

This survey question example asks the respondent to upload a file or

document in response to a question. This type of survey question can help
your team collect data and context that might be tough to collect
otherwise.

Data upload question examples: "Please upload a screenshot of the error you
encountered during your purchase."

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Benchmarkable Questions

This question type asks a respondent to compare their answers to a group

or benchmark. These questions can be useful if you're trying to compare
buyer personas or other customer groups.

Benchmarkable survey questions example: "Compare your company's marketing

budget to other companies in your industry."

5 Free Customer Satisfaction Survey Templates

Easily measure customer satisfaction and begin to improve your customer experience.

 Net Promoter Score

 CSAT Score
 Customer Effort Score
 And more!
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Learn more

Good Survey Questions

1. What is your favorite product?

2. Why did you purchase this product?

3. How satisfied are you with [product]?

4. Would you recommend [product] to a friend?

5. Would you recommend [company name] to a friend?

6. If you could change one thing about [product], what would it be?

7. Which other options were you considering before [product or company name]?

8. Did [product] help you accomplish your goal?

9. How would you feel if we did not offer this product, feature, or service?

10. What would you miss the most if you couldn't use your favorite product from us?

11. What is one word that best describes your experience using our product?

12. What's the primary reason for canceling your account?

13. How satisfied are you with our customer support?

14. Did we answer all of your questions and concerns?

15. How can we be more helpful?

16. What additional features would you like to see in this product?

17. Are we meeting your expectations?

18. How satisfied are you with your experience?

1. "What is your favorite product?"

This question is a great starter for your survey. Most companies want to
know what their most popular products are, and this question cuts right to
the point.
It's important to note that this question gives you the customer's
perspective, not empirical evidence. You should compare the results to your
inventory to see if your customers' answers match your actual sales. You
may be surprised to find your customers' "favorite" product isn't the highest-
selling one.

2. "Why did you purchase this product?"

Once you know their favorite product, you need to understand why they like
it so much. The qualitative data will help your marketing and sales teams
attract and engage customers. They'll know which features to advertise
most and can seek out new leads similar to your existing customers.

3. "How satisfied are you with [product]?"

When you have a product that isn't selling, you can ask this question to see
why customers are unhappy with it. If the reviews are poor, you'll know that
the product needs reworking, and you can send it back to product
management for improvement. Or, if these results are positive, they may have
something to do with your marketing or sales techniques. You can then
gather more info during the questionnaire and restrategize your campaigns
based on your findings.

4. "Would you recommend [product] to a friend?"

This is a classic survey question used with most NPS® surveys. It asks the
customer if they would recommend your product to one of their peers. This
is extremely important because most people trust customer referrals more
than traditional advertising. So, if your customers are willing to recommend
your products, you'll have an easier time acquiring new leads.

5. "Would you recommend [company name] to a friend?"

Similar to the question above, this one asks the customer to consider your
business as a whole and not just your product. This gives you insight into
your brand's reputation and shows how customers feel about your
company's actions. Even if you have an excellent product, your brand's
reputation may be the cause of customer churn. Your marketing team should
pay close attention to this question to see how they can improve the customer
experience.
6. "If you could change one thing about [product], what would it
be?"

This is a good question to ask your most loyal customers or ones that have
recently churned. For loyal customers, you want to keep adding value to
their experience. Asking how your product can improve helps your
development team find flaws and increases your chances of retaining a
valuable customer segment.

For customers that have recently churned, this question gives insight into
how you can retain future users that are unhappy with your product or
service. By giving these customers a space to voice their criticisms, you
can either reach out and offer solutions or relay feedback for consideration.

7. "Which other options were you considering before [product or

company name]?"

If you're operating in a competitive industry, customers will have more than

one choice when considering your brand. And if you sell variations of your
product or produce new models periodically, customers may prefer one
version over another.

For this question, you should offer answers to choose from in a multiple-
selection format. This will limit the types of responses you'll receive and
help you get the exact information you need.

8. "Did [product] help you accomplish your goal?"

The purpose of any product or service is to help customers reach a goal. So,
you should be direct and ask them if your company steered them toward
success. After all, customer success is an excellent retention tool. If customers
are succeeding with your product, they're more likely to stay loyal to your
brand.

9. "How would you feel if we did not offer this product, feature, or
service?"

Thinking about discontinuing a product? This question can help you decide
whether or not a specific product, service, or feature will be missed if you
were to remove it.
Even if you know that a product or service isn't worth offering, it's important
to ask this question anyway because there may be a certain aspect of the
product that your customers like. They'll be delighted if you can integrate
that feature into a new product or service.

10. "If you couldn't use your favorite product from us, what would
you miss the most about it?"

This question pairs well with the one above because it frames the
customer's favorite product from a different point of view. Instead of
describing why they love a particular product, the customer can explain
what they'd be missing if they didn't have it at all. This type of question
uncovers "fear of loss," which can be a very different motivating factor than
"hope for gain."

11. "What word best describes your experience using our product?"

Your marketing team will love this question. A single word or a short phrase
can easily sum up your customers’ emotions when they experience your
company, product, or brand. Those emotions can be translated into
relatable marketing campaigns that use your customers’ exact language.

If the responses reveal negative emotions, it's likely that your entire
customer service team can relate to that pain point. Rather than calling it "a
bug in the system," you can describe the problem as a "frustrating
roadblock" to keep their experience at the forefront of the solution.

12. "What's the primary reason for canceling your account?"

Finding out why customers are unhappy with your product or service is key
to decreasing your churn rate. If you don't understand why people leave your
brand, it's hard to make effective changes to prevent future turnover. Or
worse, you might alter your product or service in a way that increases your
churn rate, causing you to lose customers who were once loyal supporters.

13. "How satisfied are you with our customer support?"

It's worth asking customers how happy they are with your support or
service team. After all, an excellent product doesn't always guarantee that
customers will stay loyal to your brand. Research shows that one in
six customers will leave a brand they love after just one poor service
experience.

14. "Did we answer all of your questions and concerns?"

This is a good question to ask after a service experience. It shows how

thorough your support team is and whether they're prioritizing speed too
much over quality. If customers still have questions and concerns after a
service interaction, your support team is focusing too much on closing
tickets and not enough on meeting customer needs.

15. "How can we be more helpful?"

Sometimes it's easier to be direct and simply ask customers what else you
can do to help them. This shows a genuine interest in your buyers' goals
which helps your brand foster meaningful relationships with its customer
base. The more you can show that you sincerely care about your customers'
problems, the more they'll open up to you and be honest about how you can
help them.

16. What additional features would you like to see in this product?

With this question, your team can get inspiration for the company's next
product launch. Think of the responses as a wish list from your customers.
You can discover what features are most valuable to them and whether they
already exist within a competitor's product.

Incorporating every feature suggestion is nearly impossible, but it's a

convenient way to build a backlog of ideas that can inspire future product
releases.

17. "Are we meeting your expectations?"

This is a really important question to ask because customers won't always

tell you when they're unhappy with your service. Not every customer will
ask to speak with a manager when they're unhappy with your business. In
fact, most will quietly move on to a competitor rather than broadcast their
unhappiness to your company. To prevent this type of customer churn, you
need to be proactive and ask customers if your brand is meeting their
expectations.
18. "How satisfied are you with your experience?"

This question asks the customer to summarize their experience with your
business. It gives you a snapshot of how the customer is feeling in that
moment and their perception of your brand. Asking this question at the right
stage in the customer's journey can tell you a lot about what your company
is doing well and where you can stand to improve.

Next, let's dig into some tips for creating your own questionnaire.

How to Make a Questionnaire

Start with templates as a foundation. Know your question types. Keep it
brief when possible. Choose a simple visual design. Use a clear research
process. Create questions with straightforward, unbiased language. Make
sure every question is important. Ask one question at a time. Order your
questions logically. Consider your target audience. Test your questionnaire.

1. Use questionnaire templates.

Rather than build a questionnaire from scratch, consider using questionnaire

templates to get started. HubSpot's collection of customer-facing
questionnaire templates can help you quickly build and send a questionnaire
to your clients and analyze the results right on Google Drive.

Download Now

2. Know your question types.

A simple "yes" or "no" doesn't cut it. To get feedback that actually matters,
you need to give customers options that go in-depth. There's a method to
getting accurate feedback from your questionnaire, and it starts by
choosing the appropriate types of questions for the information you want to
know.

Vrnda LeValley, customer training manager at HubSpot, recommends

starting with an alignment question like, "Does this class meet your
expectations?" because it gives more context to any positive or negative
scores that follow. She continues, "If it didn't meet expectations, then there
will potentially be negative responses across the board (as well as the
reverse)."
3. Keep it brief, when possible.

Most questionnaires don't need to be longer than a page. For routine

customer satisfaction surveys, it's unnecessary to ask 50 slightly varied
questions about a customer's experience when those questions could be
combined into 10 solid questions.

The shorter your questionnaire is, the more likely a customer will complete
it. Plus a shorter questionnaire means less data for your team to collect and
analyze. Based on the feedback, it will be a lot easier for you to get the
information you need to make the necessary changes in your organization
and products.

4. Choose a simple visual design.

There's no need to make your questionnaire a stunning work of art. As long

as it's clear and concise, it will be attractive to customers. When asking
questions that are important to furthering your company, it's best to keep
things simple. Select a font that’s common and easy to read, like Helvetica
or Arial. Use a text size that customers of all abilities can navigate.

A questionnaire is most effective when all the questions are visible on a

single screen. The layout is important. If a questionnaire is even remotely
difficult to navigate, your response rate could suffer. Make sure that buttons
and checkboxes are easy to click and that questions are visible on both
computer and mobile screens.

5. Use a clear research process.

Before planning questions for your questionnaire, you'll need to have a

definite direction for it. A questionnaire is only effective if the results
answer an overarching research question. After all, the research process is
an important part of the survey, and a questionnaire is a tool that's used
within the process.

In your research process, you should first come up with a research question.
What are you trying to find out? What's the point of this questionnaire? Keep
this in mind throughout the process.

After coming up with a research question, it's a good idea to have a

hypothesis. What do you predict the results will be for your questionnaire?
This can be structured in a simple "If … then …" format. A structured
experiment — yes, your questionnaire is a type of experiment — will confirm
that you're only collecting and analyzing data necessary to answer your
research question. Then, you can move forward with your survey.

6. Create questions with straightforward, unbiased language.

When crafting your questions, it's important to structure them to get the
point across. You don't want any confusion for your customers because this
may influence their answers. Instead, use clear language. Don't use
unnecessary jargon, and use simple terms in favor of longer-winded ones.

You may risk the reliability of your data if you try to combine two questions.
Rather than asking, "How was your experience shopping with us, and would
you recommend us to others?" separate it into two separate questions.
Customers will be clear on your question and choose a response most
appropriate for each one.

You should always keep the language in your questions unbiased. You never
want to sway customers one way or another because this will cause your
data to be skewed. Instead of asking, "Some might say that we create the
best software products in the world. Would you agree or disagree?" it may
be better to ask, "How would you rate our software products on a scale of 1
to 10?" This removes any bias and confirms that all the responses are valid.

7. Ask only the most important questions.

When creating your questionnaire, keep in mind that time is one of the most
valuable commodities for customers. Most aren't going to sit through a 50-
question survey, especially when they're being asked about products or
services they didn't use. Even if they do complete it, most of these will be
half-hearted responses from fatigued customers who simply want to be
finished with it.

If your questionnaire has five or 55 questions, make sure each has a

specific purpose. Individually, they should be aimed at collecting certain
pieces of information that reveal new insights into different aspects of your
business. If your questions are irrelevant or seem out of place, your
customers will be easily derailed by the survey. And, once the customer has
lost interest, it'll be difficult to regain their focus.
8. Ask one question at a time.

Since every question has a purpose, ask them one at a time. This lets the
customer focus and encourages them to share a thoughtful response. This
is particularly important for open-ended questions where customers need to
describe an experience or opinion.

By grouping questions together, you risk overwhelming busy customers who

don't have time for a long survey. They may think you're asking them too
much, or they might see your questionnaire as a daunting task. You want
your survey to appear as painless as possible. Keeping your questions
separated will make it more user-friendly.

9. Order your questions logically.

A good questionnaire is like a good book. The beginning questions should

lay the framework, the middle ones should cut to the core issues, and the
final questions should tie up all loose ends. This flow keeps customers
engaged throughout the entire survey.

When creating your questionnaire, start with the most basic questions about
demographics. You can use this information to segment your customer
base and create different buyer personas.

Next, add in your product and services questions. These are the ones that
offer insights into common customer roadblocks and where you can improve
your business's offerings. Questions like these guide your product
development and marketing teams looking for new ways to enhance the
customer experience.

Finally, you should conclude your questionnaire with open-ended questions

to understand the customer journey. These questions let customers voice
their opinions and point out specific experiences they've had with your
brand.

10. Consider your target audience.

Whenever you collect customer feedback, you need to keep in mind the
goals and needs of your target audience. After all, the participants in this
questionnaire are your active customers. Your questions should be geared
toward the interests and experiences they've already had with your
company.

You can even create multiple surveys that target different buyer personas.
For example, if you have a subscription-based pricing model, you can
personalize your questionnaire for each type of subscription your company
offers.

11. Test your questionnaire.

Once your questionnaire is complete, it's important to test it. If you don't,
you may end up asking the wrong questions and collecting irrelevant or
inaccurate information. Start by giving your employees the questionnaire to
test, then send it to small groups of customers and analyze the results. If
you're gathering the data you're looking for, then you should release the
questionnaire to all of your customers.

SAMPLE:
The Use of Multimedia Instructional Materials in Relation to the
Academic Performance of the Sophomore Criminology Students

Name (Optional):
(Last Name) (First Name) (Middle I.)

Performance Level of Students Using Multimedia Instructional Materials

Direction: Please indicate your answer by putting a check (√) on the

column provided that corresponds to your responses.

5 - STRONGLY AGREE
4 - AGREE
3 - NEUTRAL
2 - DISAGREE
1 - STRONGLY DISAGREE

Performance Level Using Multimedia Instructional 5 4 3 2 1

Materials:
A. Computers / Laptops
1. As a student, I have the opportunity to
 acquire new knowledge by using a laptop.
2. Computers make me, and student active in class
discussion.
3. I use Computer to accomplishing my outputs or
projects.
4. I use computer to avoid confusion from the
class discussion.
5. The use of laptop can assist me in achieving
better grades.

Performance Level Using Multimedia Instructional 5 4 3 2 1

Materials:
B. Multimedia Projector
1. We become interested in class discussion when
Multimedia Projector is used.
2. We are able to improve the quality of our
reports by using multimedia projectors.
3. I am able to create a slideshow for my
presentation in class.
4. Multimedia help me to have easy way of learning
5. Showing videos or class presentation using
multimedia projector is one of the most
effective way of learning.

Performance Level Using Multimedia Instructional 5 4 3 2 1

Materials:
C. Cell phone (Android)
1. Cellphone is useful in our performance task in
the school activity.
2. I use cellphone to translating foreign
languages.
3. I use cellphone as an instrument for searching
unfamiliar words.
4. Cellphone is also useful for students to have
communication.
5. Using cellphone is the effective way of
learning.
Apb…