Address：Room 1602, Tower D, East Wangjing

Greenland Center, Chaoyang District, Beijing

Phone:(010)64722588

Interview Agenda for Company A’s Executive Management

The following interview agenda is primarily used for our initial understanding of the
business. As the project progresses, follow-up interviews and communications will be
carried out if necessary.

I. General Information
1. Please provide a brief overview of your roles and responsibilities at the company.

II. Vision, Mission, and Value

2. Please briefly introduce your understanding and opinions regarding the company’s

vision, mission and value.

3. What adjustments for the current corporate culture need to be made to support

Company A’s future growth?

III. Business and Operations

4. What are the distinguishing features of the industry’s development trends? Among

them, which feature/features may pose challenges to company A?

5. What are the traits of the company A’s target clients? What is the level of client

satisfaction to the company’s products and services? Considering the industry

development trends, what changes may occur to the key demands of company A’s

target clients? What essential adjustments do Company A need to make accordingly?

6. What are Company A’s key competitors? Which two successful companies would you

choose to benchmark with? What are company A’s strength and weakness comparing

to these companies?
7. In your opinion, what are the core strengths that empower Company A’s rapid growth

these years? What are the bottlenecks?

8. In your opinion, what development strategy & operational plan should company A

establish for the upcoming 3-5 years?

1/2
 Address：Room 1602, Tower D, East Wangjing
Greenland Center, Chaoyang District, Beijing
Phone:(010)64722588

9. From your perspective, which strategies (operation, product, marketing, branding) have

firmly supported Company A’s business growth? Which areas of concerns do Company

A need to urgently pour resources into?

IV. Organization
10. To effectively and efficiently support the company development, what are the primary

issues that need to be solved regarding the company’s organization layout and

coordination?
11. What is the current positioning of the company headquarter, regional

offices/subsidiaries and POS/stores (direct sales, franchisee)? Is the delegation of

authorities for each level reasonable? To effectively fuel the company’s future growth

and expansion, what adjustments to the delegation of authorities need to be made?

12. What is the current talent review progress? Is there any room for optimization and

improvements?
13. Do the company’s current organization structure and human capital satisfy the

demands of corporate development as well as business transformation and upgrades?

What are the foremost improvements that Company A needs to invest in to upgrade its

human capital development (hiring, training, promotion, cadre management)?

14. How does the current employee incentive and performance evaluation system

operate? What are the areas for improvements and optimization?

V. Others
1. In conclusion, what do you think are the main constrains/obstacles for the company to

grow? Are there any solutions or ideas that may be eligible?

2. Could you shed some light on the expectations and suggestions for this management

consulting project?

2/2