BHU U LO to) TO EFFECTIVE INTERCULTU RAL COMMUNICA aU LO)INTERCULTUR? COMMUNICATI( * The Communication between or among people who have different cultural traditions is intercultural communication. * Intercultural communication occurs when individuals or groups from different cultures communicate. * The greater the difference in culture between two people, the greater the potential for misunderstanding and mistrust.* Belief that your cultural traditions and assumptions are superior ‘to those of others. + Sometimes it is different meanings created by different languages or by different interpretations of nonverbal messages. * Even when language is translated, there can be missed or mangled meanings. © + Stereotypes are generalizations about groups that are applied to the individuals who are members of that group. * All French people dress fashionably. + All Asians are good at math,+ Prejudging someone before you know all of the facts or fee background of that person—inhibits effective communication. Prejudice Assuming that other people respond to situations as we do; failing to acknowledge and consider differences in culture and Assuming background. Similarity Assuming that other people are always different from and have nothing in common with us; failing to explore common values Assuming and experiences that can serve as bridges to better Differences | understanding.