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  • Assignment of - Digital Marketing Analytics: Prof. Ritika Rani Sharma

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    Sakshi Kumari
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    The document discusses an assignment submitted by Sakshi Kumari regarding a digital marketing analytics report on an HP laptop ad campaign on Google Ads. The campaign objectives were to increase website traffic. The summary outlines the steps taken to create the campaign which included starting a Google Ads account, selecting website traffic as the campaign objective, choosing a display campaign type, setting the budget and bids, targeting specific segments, and creating the campaign.

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    22202046_DMA

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    The document discusses an assignment submitted by Sakshi Kumari regarding a digital marketing analytics report on an HP laptop ad campaign on Google Ads. The campaign objectives were to increase website traffic. The summary outlines the steps taken to create the campaign which included starting a Google Ads account, selecting website traffic as the campaign objective, choosing a display campaign type, setting the budget and bids, targeting specific segments, and creating the campaign.

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    © All Rights Reserved
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    11 views7 pages

    Assignment of - Digital Marketing Analytics: Prof. Ritika Rani Sharma

    Uploaded by

    Sakshi Kumari
    The document discusses an assignment submitted by Sakshi Kumari regarding a digital marketing analytics report on an HP laptop ad campaign on Google Ads. The campaign objectives were to increase website traffic. The summary outlines the steps taken to create the campaign which included starting a Google Ads account, selecting website traffic as the campaign objective, choosing a display campaign type, setting the budget and bids, targeting specific segments, and creating the campaign.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 7

    ASSIGNMENT Of –

    DIGITAL MARKETING ANALYTICS

    SUBMITTED TO:
    PROF. RITIKA RANI SHARMA
    SUBMITTED BY:
    SAKSHI KUMARI - 22202046
    HP LAPTOP Ad Campaign

    Campaign objectives: “Website traffic”

    1. Visit ads.google.com.
    2. Initiate by clicking on the Start Now button.
    3. Complete the registration process to create your Google Ads
    account.
    4. Access the Campaigns icon.
    5. Specify your campaign objective (I opted for website traffic).

    6. Pick the campaign type accordingly (I chose "display" for


    website traffic).
    7. Select desired campaign settings like language, audience
    segments and locations.
    8. Choose budget and bidding.

    9. Choose the target segment and select necessary ads options.


    10. CAMPAIGN IS CREATED.
    11. OVERVIEW

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