Marketing Strategy

Topic: Key Learnings from the MarkStrat Simulation

SUBMITTED TO: Prof. Rahul Gupta Choudhury

Submitted By:

Name Roll Number

Harsh Gupta 23PGDM-BHU085

Himansh Gupta 23PGDM-BHU086

Justin Adam Manthena 23PGDM-BHU087
Khushi Keshari 23PGDM-BHU088

Komal Prakash 23PGDM-BHU089

Santoshi Singh 23PGDM-BHU196

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 KEY POINTS
 Segmentation
Learn how segmentation works. We have wrongly segmented our Sonite
Twice which gave us the learning how to Segment our work.

 Statistical Calculations
We have learnt how to do the statical Calculations as we have to calculate
the no of commercial teams which are required. How to calculate the
increase in production with increase in market demand and Changing
type of customer.

 Product Management
We learn how to manage many products at a single time.
How to manage Cannibalization Of one product by another.

 Advertising
How to calculate the cost of advertising on the product and to allocate the
advertisement funds where.

 Targeting & Positioning

We have learned how to target different types of customers like Savers
and Shoppers. As Positioning on the basis of Multidimensional Scaling
and sematic scaling.

 Responding to market dynamics

Rapidly changing marketing dynamics helps us take immediate actions
and learn new spontaneous reaction skills. Never Take your competitor
for granted.

 Financial statement analysis

Reading Financial Statements and Analysing how to manage Future
Funds.

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 PRICING
Learned whether price is the key maker of the game or not. It helps us to
learn that price is not always the king maker. To sustain for longer term
price war can’t sustain.

 Brand Image and Equity

Understanding the Brand image and equity among the consumers to know
how they perceive our brand.

 Opinion Differences
Learn what is Best for Company always can’t be good for Consumer. It’s
his/her Perception.

 Team Work
Working with Team is a great experience. Love to work with them.

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