Smart Textiles

Levi’s and Google launch new smart

denim jacket
The San Francisco-based denim brand Levi’s has announced a new Levi’s Trucker Jacket
with Google’s Project Jacquard technology.

1st October 2019

Innovation in Textiles
US
Clothing/Footwear

The phone slips into a pocket inside.

© Jacquard by Google
The San Francisco-based denim brand Levi’s has announced a new Levi’s Trucker Jacket
with Google’s Project Jacquard technology, which turns a portion of the fabric on the sleeve
into a touch-sensitive remote control for phones.

This is a second version of their Jacquard smart jacket first introduced in 2017. The iconic
jacket merges style with innovative Jacquard technology and allows the wearer to answer
calls, play music, and take photos right from the sleeve.
Levi’s was the first to launch a product with Jacquard by Google. The new Levi’s Trucker
Jacket incorporates the latest Jacquard technology with one of the brand’s most iconic styles.
Building on the Levi's Commuter Trucker Jacket with Jacquard that was designed for
cyclists, this next generation version has been designed from the ground up to be helpful in
your everyday life.

With Jacquard technology, Levi’s Trucker Jacket lets you access digital services right from
your cuff, wherever you go. Get updates about your day, take a remote selfie, get notified if
you leave your phone or jacket behind, and more, so you can stay focused on what’s
important.
Iconic looks with modern touch
Fit for every occasion, Levi’s Trucker Jacket with Jacquard by Google comes in four styles to
choose from. Each jacket is designed with Jacquard technology built-in, so you are in control,
and stay connected without looking at your screen.

The snap tag lights up and vibrates to notify you of incoming calls and texts.
© Jacquard by Google
The snap tag lights up and vibrates to notify you of incoming calls and texts. © Jacquard by Google
The technology allows to use touch gestures, like swiping and tapping, on the left cuff of the
jacket to issue commands. The new and improved Jacquard Tag wirelessly connects your
Trucker jacket to your smartphone. Jacquard also provides you helpful alerts — like when
you’ve left your phone behind — using lights on the Tag and vibrations in the cuff to get
your attention.

Jacquard by Google technology is designed to comply with standard Levi's care instructions.
You can treat it as any regular denim jacket, after you remove the Jacquard Tag.

Featured abilities
A single gesture takes a picture with your phone’s camera — selfies and group shots are now
easier. Includes visual and haptic countdown timers.

You can create your own ability with Google Assistant: request weather or traffic, the next
appointment, latest news or simply ask for a joke. Just type your request and assign it to
gesture for easy access on the go.

The snap tag lights up and vibrates to notify you of incoming calls and texts. Brush your cuff
to respond. You can also control your media on the go. With a single gesture, you can pause
the music, skip a song, or hear the title of what’s currently playing.
Saint Laurent’s connected backpack
Google also teamed up with Saint Laurent to design the first connected luxury backpack that
can control music, drop pins on the go, take pictures, and do more with a simple gesture. The
new Saint Laurent x Google Cit-E Backpack model is available at the Saint Laurent Rive
Droite boutique in Paris.

The new Saint Laurent x Google Cit-E Backpack.

© Jacquard by Google
The new Saint Laurent x Google Cit-E Backpack. © Jacquard by Google
The left strap is integrated with Jacquard technology, enabling your backpack to respond to
touch gestures. The light indicator glows in different colours to alert you, say, when you’ve
left your phone behind. You are also reminded with a tactile nudge. Designed to be
embedded discreetly into the backpack, the Jacquard Tag connects with the Jacquard app to
bring your backpack to life.

On the left-hand side strap, you’ll find Jacquard technology developed by Google. A built-in
Jacquard tag connects to the associated app (available on iOS and Android) and allows users
to control the music, take photos and more.

Learn more about Jacquard by Google here

HACKING THE RUNWAY: WEARABLE
TECHNOLOGY MEETS HIGH FASHION.
Launched in June 2012 by a trio of Calgarians, MakeFashion has grown into the
world’s largest Fashion Technology community, having developed over 250 wearable
tech garments and showcased at over 60 international events. We introduce fashion
designers and artists to the exciting world of wearables through a series of
informative, hands-on, designer-lead workshops. Our annual gala in Calgary, Canada
debuts new collections of innovative fashion technology combined with theatre and
performance. MakeFashion has showcased unique projects at fashion and maker
events around the world including New York, Rome, and Shenzhen.
Imagine a world where your clothes regulate your body temperature, monitor your
vital signs, and your necklace begins to glow when the sun goes down.
Today, this is achievable. MakeFashion explores the potential of merging fashion with
cutting-edge electronics. MakeFashion is an initiative that introduces designers,
engineers, and makers to cutting edge new technologies: fusing high-tech and high-
fashion on the runway.
From awe-inspiring performance and storytelling on the runway to scientific
wearables with practical applications, MakeFashion designers are inspired by fashion
with functionality.
Our runway gala in Calgary, Alberta is our largest annual event, where we pair
fashion designers and artists with engineers and tech enthusiasts. The combination of
skills and ideas creates stunning results and groundbreaking fusions of light, fashion
and performance.
In addition to our runway series, MakeFashion produces series of thought leadership
symposiums, public-access workshops, and innovative theater and performance.

UNWAY EVENTS
MakeFashion was founded with the vision of awe-inspiring fashiontech on the
runway, and this still anchors our mission. Our expertise is on producing large-scale
runway events, however we are adept at creating magic at any scale.
Our annual event in Calgary, Canada showcases our new work, which we then tour
around the world. We are available to produce events showcasing our own collections,
or collaborations with other brands and designers.

KEYNOTES AND PRESENTATIONS

The MakeFashion team has been working at the intersection of fashion and
technology for 7+ years. Our team has a diverse background and are tenured as
speakers, presenters, and workshop facilitators.
Our team members are available to present on a variety of topics including the future
of fashion, maker culture, STEM education, tech diversity, startup culture, and future
product design disciplines (voice, artificial intelligence, machine learning, and
AR/VR). For specific team expertise, see our team biographies on our “About”
section.

MIMIC
Amped Atelier: Sahrye Cohen and Hal Rodriguez
Mimic is a chameleon dress that changes colors based on the
surrounding environment.
TECHNICAL INFORMATION
Mimic use color sensors to measure object colors and then animate color changes
using the addressable LEDs on the 3D printed motifs. The model controls how the
dress looks through color swatches.
The plastic crystals were printed directly onto fabric using a 3D printer. This
innovative method creates a durable and flexible garment that is accessible and
customizable.
Mimic features:

 3D motifs (tetrahedrons and crystals) printed directly on fabric

  Addressable LEDs with RGB light sensor controlled by an Arduino
Video by Paul Spenard

THE AMPED ATELIER TEAM

Sahrye Cohen – Designer, sewer and electronics
Sahrye Cohen is a costumer and designer from San Francisco. She makes costumes
and fashion using electronic components and responsive materials.
Hal Rodriguez – Engineer, programming and electronics
Hal Rodriguez studied Design but got sidetracked in programming. Now he enjoys
exploring how fashion and technology blend
Find Amped Atelier on Instagram and Twitter: @amped_atelier and on the web
at http://www.ampedatelier.com
“MakeFashion has allowed us to create garments that are interesting, functional, and
beautiful. Each piece interacts with the wearer and the environment to produce a
personalized garment and unique experience.”

Mimic | Designers: Amped Atelier by Hal Rodriguez and Sahrye Cohen | Models: Farzana Khimani and Amber Needham |
Hair: Elsa and Jason Mellor | Makeup: Paloma Reynoso | Photography: Kelly Hofer

ON THE RUNWAY
Mimic | Designers: Amped Atelier by Hal Rodriguez and Sahrye Cohen | Models: Farzana Khimani and Amber Needham |
Hair: Elsa and Jason Mellor | Makeup: Paloma Reynoso | Photography: Ernesto Augustus – Studio E Photography
Mimic | Designers: Amped Atelier by Hal Rodriguez and Sahrye Cohen | Models: Farzana Khimani and Amber Needham |
Hair: Elsa and Jason Mellor | Makeup: Paloma Reynoso | Photography: Ernesto Augustus – Studio E Photography

HACKING THE RUNWAY: HIGH TECH MEETS HIGH

FASHION.
MakeFashion explores the fusion of creativity and fashion with cutting-edge
electronics. MakeFashion is an initiative that introduces designers, engineers, and
makers to cutting edge new technologies: fusing high-tech and high-fashion on the
runway.
Launched in June 2012 by a trio from Calgary, Canada, MakeFashion has produced
over 100 wearable tech garments and showcased at over 70 international events. We
introduce designers, makers, engineers, and artists to the exciting world of wearables
through a series of informative, hands-on, designer-lead workshops.
Our annual runway events in Calgary, Canada debut new collections of innovative
fashion technology combined with theatre and performance.

FASHION MEETS TECHNOLOGY

The Future Looks Fabulous! Designer of high end fashiontech wear, Lumen Couture
provides fashion technology dresses for everyday wear, special events, and
performers. Our light up clothing incorporates embedded LED technology for
fashionable glow that transitions day-to-night.

Each garment is designed by seasoned FashionTech designer Chelsea Klukas, who is

the co-founder of the internationally-acclaimed fashion technology organization
MakeFashion. With MakeFashion, Klukas has produced 6 years of runway fashion
shows over the world and has produced of over 100 fashiontech garments.
MakeFashion also contributes to introducing young girls to STEM through hands-on
education in creating wearable tech fashion.
LED MATRIX CHOKER
$65 USD
STARDUST JUMPSUIT
$200 USD
GLOWING LIGHT MASK
$24 USD
DARK POWER BODYSUIT
$180 USD
LED MATRIX FACE MASK
$40-$50 USD
 FACE CHANGING LED MASK
$150 USD $90 USD – LIMITED PROMOTION
FACE CHANGING SHINING LED
MATRIX FULL MASK
Change your face with this unique LED mask.

Be whoever you want. This mask uses the same LED panels from our matrix line of
dresses and hoodies, allows you to fully transform your face. Eye sockets and
ergonomic design allow for long term wear.

This innovative mask is controlled via app and includes presets, text, equalizer effects,
and the ability to upload your own images. A variety of equalizer effects respond to
sound and music. The mask has a sensor to support hand gesture movements to
change your presets. The mask contains over 2,000 individual LEDs with fast respond
rate support realistic effects.

Mask contains eye sockets that allow the wearer to see while wearing the mask and
ergonomic comfortable design. Powered by AA batteries (included).

LED MATRIX ZIP HOODIE

Our LED Hoodies uses new groundbreaking technology. Upload images, videos, and
gifs to your jacket for endless possibilities: draw or upload our own, or choose from
our library of presets uniquely designed for the garment.

Our hoodie has a zip front and is hoodie-style without the hood: because that would
cover up the graphic.
 LED MATRIX HOODIE

LED MATRIX ZIP HOODIE

$210 USD – Free Shipping in the US!

Our LED Hoodies uses new groundbreaking technology. Upload images, videos, and
gifs to your jacket for endless possibilities: draw or upload our own, or choose from
our library of presets uniquely designed for the garment.

Our hoodie has a zip front and is hoodie-style without the hood: because that would
cover up the graphic.

Sizing is men’s standard sizing. For women/unisex, size down.

RECHARGEABLE

Our garments are compatible with any USB power bank (the same kind you use to
charge your phones). Purchase our custom battery or use your own. With our custom
battery, charge lasts 1-2 hours and can last up to 4 hours with larger batteries.

CLEANABLE

The tech components are fully removable, so you can toss in the washing machine any
time.

APP-CONTROLLED

Upload gifs, videos, and images from an Android/iOS app. Upload multiple images to
cycle through and choose the duration per clip, or keep it simple with a single design.

UNIQUE PRESETS

If you’re seeking inspiration, we provide a selection of unique animated designs,

created specifically to look great in the garments.
 LED MATRIX LBD

LED MATRIX LBD

$225 USD

Our LED Matrix Dress uses new groundbreaking technology. Upload images, videos,
and gifs to your dress for endless possibilities: draw or upload our own, or choose
from our library of presets uniquely designed for the garment.

Our LBD (Little Black Dress) style features a simple, stylish sleeveless dress with an
optional sheer cape overlay. While LED panel is lightweight with has some flexibility,
note that the front of the dress is somewhat flattened by the panel and is not fully fluid
like most dress fabrics.

Lumen Couture was founded after 7+ years of producing high-end FashionTech

runway events. Our experience has informed our ready-to-wear collection which is
designed to be comfortable, durable, long-lasting, and versatile. We are sustainable,
independent, female-founded, and through the MakeFashion community we invest in
introducing girls and youth to electronics and coding through hands-on workshops.

Please read our FAQs ahead of your order!

RECHARGEABLE

Our garments are compatible with any USB power bank (the same kind you use to
charge your phones). Purchase our custom battery or use your own. With our custom
battery, charge lasts 1-2 hours and can last up to 4 hours with larger batteries.

CLEANABLE

The tech components in the Matrix LBD are fully removable, so you can toss in the
washing machine any time.

APP-CONTROLLED

Upload gifs, videos, and images from an Android/iOS app. Upload multiple images to
cycle through and choose the duration per clip, or keep it simple with a single design.
UNIQUE PRESETS

If you’re seeking inspiration, we provide a selection of unique animated designs,

created specifically to look great in the garments.
 ETHEREAL TULLE SKIRT
$150 USD

THE EARTH DRESS:

COLLABORATION WITH ART BY
PHYSICIST
High-tech ready-to-wear. Collaborating with Kitty Yeung, we created this unique
Earth Dress with the LED Matrix technology. You can upload images, videos, and
gifs to your dress from your phone for endless possibilities. The presets in the photos
and video are hand-drawn astronomical animation by Designer KtY, uniquely
designed for the garment. You can draw and upload your own on the go and impress
your friends instantaneously. Free US shipping on orders over $120.
UNIQUE FASHIONTECH

Shell: 100% Polyester Chiffon. Lining: 100% Polyester Satin.

Do not bleach. Do not dry under strong sunlight.
Fabric does not provide stretch.
Removable LED panel. It is lightweight with flexibility. The earth area on the dress is
somewhat flattened by the panel and is not fully fluid like most dress fabrics.

USB BATTERY POWERED & PROGRAMMABLE

Wifi controlled LED Matrix, with phone app.

Due to international shipping regulation, battery is not included in the shipping. You
can use any portable USB charger.
Handmade. Made in USA, assembled in USA and Germany.