Scribd Logo
Upload

Welcome to Scribd!

  • (CMO Think and Action 2023) (Round 1 - Mentos) - Brand Guideline

    Uploaded by

    phatplt22
    6 views4 pages
    The brand guideline document outlines characteristics for an inclusive, connected brand that takes an uncomplicated approach and incorporates casual humor. It also provides guidance on the brand logo and color palette, suggesting an accessible brand identity that welcomes all and stays engaged with consumers' lives.

    Original Description:

    Original Title

    [CMO Think And Action 2023][Round 1 - Mentos]_Brand Guideline

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The brand guideline document outlines characteristics for an inclusive, connected brand that takes an uncomplicated approach and incorporates casual humor. It also provides guidance on the brand logo and color palette, suggesting an accessible brand identity that welcomes all and stays engaged with consumers' lives.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views4 pages

    (CMO Think and Action 2023) (Round 1 - Mentos) - Brand Guideline

    Uploaded by

    phatplt22
    The brand guideline document outlines characteristics for an inclusive, connected brand that takes an uncomplicated approach and incorporates casual humor. It also provides guidance on the brand logo and color palette, suggesting an accessible brand identity that welcomes all and stays engaged with consumers' lives.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    BRAND

    GUIDELINE
    Classification: Internal
    BRAND CHARACTERISTIC

    INCLUSIVE CONNECTED
    Create an ‘everybody’s welcome’ Be part of your consumers’
    feeling for your brand. immediate world, in touch with
    their lives

    UNCOMPLICATED HUMOROUS
    Always take the Within everyday scenarios, the
    straightforward approach, humour can still surprise. It’s
    avoid trying to be clever casual, light-hearted and
    accessible

    Classification: Internal
    BRAND LOGO & COLOR

    Classification: Internal
    THANK YOU

    Classification: Internal

    You might also like