Professional Documents
Culture Documents
Chapter Title: An Interview with the NEEM (“Non-Existent Existentialist Memes”) Admins
Chapter Author(s): Angus Reoch
JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide
range of content in a trusted digital archive. We use information technology and tools to increase productivity and
facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org.
Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at
https://about.jstor.org/terms
Punctum Books is collaborating with JSTOR to digitize, preserve and extend access to Post
Memes
This content downloaded from 36.71.137.242 on Fri, 15 Mar 2024 15:40:36 +00:00
All use subject to https://about.jstor.org/terms
10
I
began my correspondence with the crew behind Non-Ex-
istent Existentialist Memes after years of lels, tags, and un-
expected philosophical reflection. The home of deliberately
esoteric and non-denominational politics, NEEM is a breath
of fresh air in the crowded sphere of “philosophy memes,”
where often the joke was the smug knowledge that the reader
had studied philosophy at university. Instead, NEEM’s work at-
tacks the presumption of knowledge itself, offering deliberately
contradictory arguments and explanations, obscure medieval
metaphysics, and a deep engagement with Chinese and Indian
thought. And photos of people and animals in predicaments,
because…the absurd.
Undoubtedly, however, the page is most famous for its end-
less interpretations of Albert Camus’s memeable phrase, “we
must imagine Sisyphus happy,” so much so that it prompted a
self-critique — “Holy Shit! Is that a Motherfucking Camus ref-
erence???” Jean-Paul Sartre’s oeuvre also gets a minor workout
from the page and its readership, however the jokes quickly
move on. For an existentialist meme page, one admin shares
that the original intent was to never actually post any existen-
This content downloaded from 36.71.137.242 on Fri, 15 Mar 2024 15:40:36 +00:00
All use subject to https://about.jstor.org/terms
Post Memes
Angus: So could you please tell me a bit about yourself, like your
country, academic background, and your interest in philosophy,
politics, and memes?
Edwin: We’re all from the United States, though with different
ethnic backgrounds. JT for example is Chinese; I’m a typical
American mix of European ancestry. We’re all recent college
graduates as well. Funny thing is none of us actually have phi-
losophy degrees, I’m probably the closest with a B.A. in Asian
Studies.
My interest in philosophy actually with Eastern philoso-
phy, which you can definitely tell from the page. In university
I mostly took classes on “Eastern” religions, such as Daoism,
Buddhism, and Islam. I’m also really into art, but I could never
draw a straight line so I went with art history instead. As for pol-
234
This content downloaded from 36.71.137.242 on Fri, 15 Mar 2024 15:40:36 +00:00
All use subject to https://about.jstor.org/terms
An Interview with the NEEM Admins
itics, I was initially really into that kind of stuff, but my interest
waned over time. Now I mostly just see it as a source for memes.
That’s not to say I don’t have political views, but I tend to think
expending political energy is a waste of time for most people.
Also my own views change so much based on new information
that I spent so much time bouncing around ideologies.
JT: I’m the growth hacker admin of NEEM and made the high
impact memes that grew the page to 595k [now 597k]. I studied
Buddhism, Platonism, Islam, and Christian theology in Uni. I
also launched the marketing campaigns, T-shirt designs, and
our Instagram initiative. I’m the “delivery, execution, and copy
editing” side of Neem. Edwin was the big boi who conceived of
the idea of NEEM and he was the one who babies it while it was at
a humble 100 follower base. I don’t remember exactly but I think
I joined when we had 5k followers.
235
This content downloaded from 36.71.137.242 on Fri, 15 Mar 2024 15:40:36 +00:00
All use subject to https://about.jstor.org/terms
Post Memes
236
This content downloaded from 36.71.137.242 on Fri, 15 Mar 2024 15:40:36 +00:00
All use subject to https://about.jstor.org/terms
An Interview with the NEEM Admins
I love the name because while it hints at what you can expect
from our content, it’s ultimately a meaningless nonsense phrase,
but when you think about it, it describes the content perfectly.
Dan: I’ve been into memes since middle school when the first
what I guess you could call prehistoric ones came out on Fa-
cebook. I just always found them hilarious, illuminating, and
infectious — modern lowbrow (sometimes highbrow?) art. Peo-
ple may intentionally or unintentionally create “memeable” mo-
ments, but for whatever reason they resonate. I did not even
consider creating memes until junior year, when JT and Edwin
told me they needed more OC and asked me to join as an ad-
min. To me memeing feels like creating digital art because you
have to think of your audience, collective knowledge, the pool
of allusions you can rely on, forms, symbols, wordplay, themes,
and so on. I used to write short stories and novellas of sorts in
middle school so I have a lot of experience thinking about and
creating narratives and, especially for my longer-form memes,
try to encapsulate a little vignette.
The main reason I started memeing was for laughs. My first
meme, I believe, was an Albert Camus Tinder bio, and my first
few memes after that were mostly for lols too. Once I started re-
alizing how my memes and the memes of my fellow admins were
resonating with fans and I started having greater ambitions for
the significance of my memes, then I started to take my memes
a bit more seriously. I must admit I even had some moments
where I was inspired to make some completely genuine intel-
lectual and aesthetic statements with my memes. Most of my
memes are still for lols because they’re often easier to make and
come to me more readily, but, as I’ve started reading and think-
ing more about the main underlying philosophical/theological
material for our page, refined my craft, and debated with my
fellow admins over meme ideas and execution, I’m a bit more
inclined to at least incorporate some greater meat in my memes.
I also very much enjoy sometimes intentionally creating con-
troversial (and a blend of serious and humorous) philosophi-
237
This content downloaded from 36.71.137.242 on Fri, 15 Mar 2024 15:40:36 +00:00
All use subject to https://about.jstor.org/terms
Post Memes
cal memes and observing the uproar in the comments from the
supporters of the philosophical viewpoint I undermined or at-
tacked (my fellow admins are especially good at doing this, even
when we don’t necessarily even strongly disagree with the side
we attacked or have a strong opinion either way). In fact, many
of these memes promote some very intense and serious discus-
sion, and it was then that I realized a lot of our fans took our
work quite seriously, maybe even more seriously than we did
sometimes. Nevertheless, I always loved seeing their reactions
and sometimes even arguing with and learning from them.
Edwin: We’re all pretty cosmopolitan guys, and I was always big
into exploring the ”foreign Internet.” Like, what are Japanese
238
This content downloaded from 36.71.137.242 on Fri, 15 Mar 2024 15:40:36 +00:00
All use subject to https://about.jstor.org/terms
An Interview with the NEEM Admins
239
This content downloaded from 36.71.137.242 on Fri, 15 Mar 2024 15:40:36 +00:00
All use subject to https://about.jstor.org/terms
Post Memes
240
This content downloaded from 36.71.137.242 on Fri, 15 Mar 2024 15:40:36 +00:00
All use subject to https://about.jstor.org/terms
An Interview with the NEEM Admins
But both of them agree that man is thrust into the world with a
deep void in his heart that he has to fill with meaning. Both of
them take a very active perspective on life as well; we should be
doing things and going our own way rather than living a life of
pure contemplation. Finally, their epistemology is quite similar
in that they basically reject the idea of “knowledge” all together.
The thought that no one actually knows what’s going on is rather
comforting, I believe.
Of course also many of the existentialists like Heidegger
were inspired by the East as well, particularly Daoism. While
I do love Eastern philosophy, it’s not like the West didn’t tackle
similar ideas at similar times. Even when learning about Eastern
philosophy, you’ll find most teachers frame it in terms of West-
ern philosophy, like the “myriad things” in the Dao De Jing be-
ing similar to the Platonic idea of “forms,” etc. I don’t think this
unfair to either side, it just makes teaching easier. But of course
there are also irreconcilable differences between the two.
241
This content downloaded from 36.71.137.242 on Fri, 15 Mar 2024 15:40:36 +00:00
All use subject to https://about.jstor.org/terms
Post Memes
delusions without realizing it. They hate religion and they hate
mysticism but they have a religious orthodoxy of their own.
This sort of intellectual dishonesty is what I dislike seeing. I like
19th-century European philosophy because it has a uniquely
European flavor and because, even though I myself believe in
the existence of objective truth, the poetry of existentialism is
very beautiful and does capture the despair of the man who is
trapped in the material world, which is an important topic in
both Ecclesiastes and also in Indian philosophies. It would be
unfair to say that 19th-century Euro philosophy is totally de-
rivative of Eastern philosophy, but it is definitely true that many
21st-century Western philosophers are philistines who can’t
conceive of the Eastern mentality and who place too much trust
in social dogmas that they’ve unwittingly inherited and abused.
A decent example of this is Occam’s razor, conceived by Wil-
liam of Occam who believed in a simple and uncontingent God.
It’s a fairly unconvincing way of arguing that works best as a rule
of thumb, and it’s abused by people who wrongly think that be-
lief in materialism is “more simple and more elegant” than belief
in a One or a Divinity. You can see how laughably incorrect such
a view is by looking at Mahayana Buddhist metaphysics, which
discusses cause and effect and the non-existence of cluster ob-
jects in a way that is very honest and very consistent (and by the
way, I’ve come nowadays never to expect honesty or consistency
from mainstream Western philosophers). The Buddhist expla-
nation of consciousness, language, and objectively existing ob-
jects is incredibly complex, non-obvious, and ugly; how could
anyone say that Occam’s razor supports a materialist viewpoint?
If anything, it supports belief in God (not an old man in the sky
who creates things in moment-to-moment time using voodoo
magic, but a simple and unconstrained One Origin beyond time
and space whose outpouring and unraveling generates and sus-
tains all things).
Platonism and Neoplatonism are really great traditions and
they’re very Eastern. When you read Plato, you don’t see any
British mathematical arrogance even though Plato is consid-
ered “Western” philosophy. Plato loves logic but he uses it to
242
This content downloaded from 36.71.137.242 on Fri, 15 Mar 2024 15:40:36 +00:00
All use subject to https://about.jstor.org/terms
An Interview with the NEEM Admins
clear away delusions and does this out of his love for beauty and
truth. If you confronted most modern Western philosophers
and asked them, “do you love beauty and truth?” they would
not be able to give you a satisfying answer and might actually
be very uncomfortable to even engage with such concepts. By
denying beauty and truth, they’ve cut themselves off from their
Platonic inheritance! And by un-sceptically affirming contem-
porary and contingent viewpoints, they also cut themselves off
from Socrates (who, incidentally, was pious and has an uncanny
resemblance to an Eastern character, even more so than Plato).
The Platonic traditions are very much alive in a new form, in the
Eastern Orthodox Christian faith, and if you read their prayers
and philosophy, you will see they are much more Platonist than
a British guy talking about how he proved God is not real.
My rambling point can be summarized like this: we live in a
very limited marketplace of ideas, and our contemporary ortho-
dox Western viewpoints do not represent the full capabilities of
human rationality at all. People who claim to be secular masters
of logic actually have irrational religious beliefs of their own,
and modern viewpoints have not “triumphed” over the past, nor
have Western views “triumphed” over so-called irrational East-
ern mysticism. They have rather performed great intellectual
violence by suppressing the representation of the past and of the
East in contemporary discourse. This is as close to a manifesto
that I’ve ever written.
243
This content downloaded from 36.71.137.242 on Fri, 15 Mar 2024 15:40:36 +00:00
All use subject to https://about.jstor.org/terms
Post Memes
244
This content downloaded from 36.71.137.242 on Fri, 15 Mar 2024 15:40:36 +00:00
All use subject to https://about.jstor.org/terms
An Interview with the NEEM Admins
Angus: I’m also interested to hear you say you’re not actively polit-
ical — or in some sense, “actively” philosophical either. I see NEEM
as constantly opening up new ways of thinking through drawing
out the logical inanity of certain positions or by contrasting them
with “obviously wrong” positions, including reposting a lot of de-
liberately anti-racist and anti-bigotry content. Certainly this isn’t
245
This content downloaded from 36.71.137.242 on Fri, 15 Mar 2024 15:40:36 +00:00
All use subject to https://about.jstor.org/terms
Post Memes
246
This content downloaded from 36.71.137.242 on Fri, 15 Mar 2024 15:40:36 +00:00
All use subject to https://about.jstor.org/terms
An Interview with the NEEM Admins
distinct bubbles: the “alt-right” and the “irony left”. Both gained
their power through being transgressive, but now being not-
transgressive is actually transgressive.
There used to be a cozy metapolitical Internet, and before
2014, I’d say a lot of online political discussion was free from
the idea that the person on the other side of the screen was your
literal enemy. I’d like to return to that, personally. I realize that’s
sort of a privileged position to take; many people are forced into
political action because their lives are actually at risk from peo-
ple that are there literal enemies, but within a liberal democracy,
it’s not healthy to be where we are now.
Angus: What can you say about Camus’s The Myth of Sisyphus?
This work has had a strange (struggling not to say “absurd”) af-
terlife on the Internet, persisting almost as a meme itself. It’s quite
a difficult work, with relatively contemporary references, and the
final pay-off is only towards the end, yet it’s still a somewhat en-
trancing piece. How could you describe the work’s influence on
you and its continual relevance?
Edwin: I’ll be honest, I mostly like Camus from The Plague and
his other literary work.
That being said, The Myth of Sisyphus is probably our most
memed work from Camus. Likely because it just has a meme-
able quality to it. “We must imagine Sisyphus happy” is just an
extremely condensed version of Camus’s entire philosophy, so
that’s likely the reason it’s so common on our page.
The book is of course still relevant, and I think absurdism will
continue to help young adults out of their first existential crisis
for years to come. There’s just something so poignant about it,
and so natural. It is steeped in complex thinking, but you don’t
need to be an expert at all to grasp the practical meaning.
Angus: How did you find this whole process? Does talking about
a meme page — me interviewing you in this sense — reduce the
spontaneity somewhat?
247
This content downloaded from 36.71.137.242 on Fri, 15 Mar 2024 15:40:36 +00:00
All use subject to https://about.jstor.org/terms
Post Memes
Dan: I wouldn’t say so. I’ve probably thought about every ques-
tion I answered to some extent before, but formulating respons-
es and reflecting on my thought and experience in this email
does feel very much like having an interview IRL. I must admit
this idea seemed bizarre to me at first glance, but after thinking
about and experiencing it, it seems like a modern, valuable, and
rich way for people to get to learn about meme pages and their
admins. I would say this may be the new standard for interviews
of this sort, along with anonymous chats.
Edwin: It was a little strange, but I’ve thought about all these
things before. I don’t think putting it in writing really reduces
anything.
A fun thought exercise is just thinking about how we’re going
to study memes, if at all, in the future. I imagine we will because
studying pop culture is big in academia nowadays. So I really
don’t think it’s that strange, it’s actually rather forward-thinking.
But there is that very 21st-century feeling to it.
248
This content downloaded from 36.71.137.242 on Fri, 15 Mar 2024 15:40:36 +00:00
All use subject to https://about.jstor.org/terms
This content downloaded from 36.71.137.242 on Fri, 15 Mar 2024 15:40:36 +00:00
All use subject to https://about.jstor.org/terms
Post Memes
Fig. 1.
250
This content downloaded from 36.71.137.242 on Fri, 15 Mar 2024 15:40:36 +00:00
All use subject to https://about.jstor.org/terms