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  • How To Build A Brand in 15 Minutes. Guilao

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    Moïse Guilavogui
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    According to Howie Chan, building a strong brand in 15 minutes requires understanding your business, positioning what makes your brand differentiated, clarifying what you are really selling beyond just products and services, crafting messages that solve customer problems, and truly understanding your target audience and what resonates with them. The process involves laying the foundation of your brand identity by understanding your business's purpose and vision, then defining your brand's positioning and offerings to be relevant and long-lasting in the market, followed by understanding customer problems and building messages and a brand that resonates with their needs.

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    How to build a brand in 15 minutes. Guilao

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    According to Howie Chan, building a strong brand in 15 minutes requires understanding your business, positioning what makes your brand differentiated, clarifying what you are really selling beyond just products and services, crafting messages that solve customer problems, and truly understanding your target audience and what resonates with them. The process involves laying the foundation of your brand identity by understanding your business's purpose and vision, then defining your brand's positioning and offerings to be relevant and long-lasting in the market, followed by understanding customer problems and building messages and a brand that resonates with their needs.

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    © All Rights Reserved
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    8 views10 pages

    How To Build A Brand in 15 Minutes. Guilao

    Uploaded by

    Moïse Guilavogui
    According to Howie Chan, building a strong brand in 15 minutes requires understanding your business, positioning what makes your brand differentiated, clarifying what you are really selling beyond just products and services, crafting messages that solve customer problems, and truly understanding your target audience and what resonates with them. The process involves laying the foundation of your brand identity by understanding your business's purpose and vision, then defining your brand's positioning and offerings to be relevant and long-lasting in the market, followed by understanding customer problems and building messages and a brand that resonates with their needs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Guest:

    Howie Chan

    How to build a
    brand in 15 minutes
    What is a brand really?

    A brand is not a logo or


    misspelled word.

    “It's the feeling or perception


    someone has about a
    company.”
    A strong brand serves as a
    shortcut for customer
    decisions.

    According to Howie Chan, you


    can create a brand following
    this step-by-step process.
    Step 1: Understand the business

    Its purpose, vision, organizing


    idea and vibe.

    This lays the foundation for


    your brand identity.
    Step 2: Positioning

    Define what makes your brand


    differentiated, relevant and
    long-lasting in the market.
    Step 3: What are you really
    selling?

    Clarify what you're really selling


    beyond just products/services.
    This shapes your brand
    architecture and offerings.
    Step 4: Messaging

    Understand your target


    customer's problems and craft
    messages that unlock solutions.
    Step 5: Target audience

    Truly understand your


    customers, what they think,
    what their problems are. Build a
    brand that resonates with
    them!
    Tl;dr

    Understand the business


    Positioning
    Clarify what you are really
    selling
    Messaging
    Target audience
    To receive more tips like these,
    subscribe to my newsletter through
    the link in my bio and receive a free
    guide with 50 presentation hacks.

    Join thousands of
    founders and CEOs
    worldwide in leveling up
    your presentation skills.

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